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How Sony Interactive Entertainment built a winning marketing data strategy

Martech

Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. “At Sony Interactive Entertainment we were obviously working very diligently for the highly anticipated PS5 launch.” Improve email performance with these AMP strategies.

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3 reasons why digital video and CTV are booming in 2024

Martech

Streaming services and other publishers are stepping up to bring more ad-supported options to consumers, along with better ad experiences. Dig deeper: IAB NewFronts rings in the age of digital video dominance Here are three key reasons behind this growth in digital video and the numbers behind them. households. households. households.

Retail 115
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. Where your product or service fits into the market.

Campaign 149
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Drive growth with account-based marketing

Martech

E-commerce has been on the rise for years but has had explosive growth during the pandemic. What was already a high-growth industry has catapulted into hyper-speed as the world adapted to changing regulations, societal norms and customer needs. We will continue to see large upticks in e-commerce growth worldwide in two to three years.

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The customer data platform market

Martech

It employs specialized teams to handle regulated markets such as financial services. BlueConic For B2C and B2B companies with significant experience across consumer goods, retail/ecommerce, media and publishing, telecommunications and financial services sectors. Looking for a CDP? Fuel for your marketing strategy.

Customers 103
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). Tim Stewart, trsdigital. But nothing gets better if we stand still.

Growth 121
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8 Revenue Enablement Strategies That Get Results

Highspot

It ensures all customer-facing teams are equipped to provide a cohesive, consistent customer experience that maximizes growth. This, in turn, can help achieve 19% faster revenue growth and a 15% increase in profitability. They provide valuable insights into lead quality, customer preferences, and campaign performance.