Remove Campaign Remove Entertainment Remove Product
article thumbnail

How AI-generated images could redefine product placement

Martech

Product placement Product placement isn’t a new marketing strategy. Companies have been paying for characters to use their products since radio was the entertainment source. I’m not sure if product placement in AI-generated images is a fantasy or a nightmare, but it is an opportunity.

Product 128
article thumbnail

How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Coca Gauff and Little Simz in a recent Bose campaign. The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Doing this takes the sponsorship or campaign beyond a sports audience and connects with casual Olympics viewers’ passions. Image: Bose.

Sports 118
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Measuring marketing’s impact: From metrics to growth

Martech

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” Delivering marketing value across the enterprise Marketing’s impact extends beyond lead gen and crafting campaigns. Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S. Ignite Innovation.

Growth 122
article thumbnail

B2B Social Media Marketing: How To Build a Strategy That Works

Salesforce

They’re checking LinkedIn, but also scrolling through Facebook, Instagram, and TikTok for entertainment. You have to provide content that’s informative and educational and positions your product appropriately for the right buyers, but they are still people scrolling through the feed. You can focus on one message per post.

B2B 109
article thumbnail

Unlock AI’s potential in paid media creative

Search Engine Land

Methods of targeting, designing creative and structuring campaigns have shifted, thanks to machine learning. The most successful campaigns require a strategic blend of creativity and an acute understanding of evolving customer behavior. Here are a few ways AI can speed up creative production: Brainstorming preliminary ideas.

article thumbnail

Your ecommerce calendar just got a year-round makeover

Martech

Campaign planning must shift from a single high point of the holiday shopping season to a more continuous rhythm throughout the year. Transitioning from more monolithic holiday campaigns to modular, moment-based sprints lets you stay top-of-mind without burning out budgets or customers. Entertainment (5%). Celebrations (20%).

article thumbnail

Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Social media platforms are then explored for additional information about the company, products, services and reviews. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Video content : Producing videos to educate, entertain or inform your audience.