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How To Effectively Run Digital Marketing Campaigns For Any Product

ClickFunnels

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. It’s important to understand the difference between traditional marketing and agile marketing : The traditional approach to marketing involves creating a marketing campaign in isolation, then launching it and hoping for the best.

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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Coca Gauff and Little Simz in a recent Bose campaign. The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Doing this takes the sponsorship or campaign beyond a sports audience and connects with casual Olympics viewers’ passions. Image: Bose.

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Measuring marketing’s impact: From metrics to growth

Martech

Delivering marketing value across the enterprise Marketing’s impact extends beyond lead gen and crafting campaigns. Marketing adds value by telling meaningful stories that give credibility and inspire action,” said Frank Mesa, General Manager of Sports & Entertainment at Microsoft. Perception is everything.

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B2B Social Media Marketing: How To Build a Strategy That Works

Salesforce

They’re checking LinkedIn, but also scrolling through Facebook, Instagram, and TikTok for entertainment. However, to position your brand as a thought leader and truly grow your presence, you’ll likely need to invest in some initial paid promotion strategies.” The decision-makers you’re trying to reach are human too.

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Has the Super Bowl always been this important to marketers?

Martech

By the 1980s and 1990s, brands began to recognize the Super Bowl as a prime opportunity to reach a massive audience, leading to more elaborate and memorable campaigns. Advertisers leverage this by creating memorable, entertaining commercials that often become part of the cultural conversation. million in 2005.

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How to Make Brands and Influence People

Sales Pop!

Progressive improvements in user-friendly digital platforms have shifted media consumption habits; people simultaneously create and receive real-time news, diverse personalized entertainment, and interactive content on a cheaper and larger scale digitally, which traditional media could not offer.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Video content : Producing videos to educate, entertain or inform your audience. Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Automated campaigns: Triggered emails based on user behavior (e.g., Increased sales: Promotional emails leading to direct sales.