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Human-AI Synergy in Media & Entertainment: The Next Frontier of Personalization

Salesforce

Investment in new technology is the future in the media and entertainment industry, especially considering the swirl of always-escalating customer expectations. That was made abundantly clear in Saleforce’s recent Media & Entertainment Industry Data and AI Trends report. An AI strategy can encompass a vast range of applications.

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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Coca Gauff and Little Simz in a recent Bose campaign. The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Doing this takes the sponsorship or campaign beyond a sports audience and connects with casual Olympics viewers’ passions. Image: Bose.

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How AI-generated images could redefine product placement

Martech

Companies have been paying for characters to use their products since radio was the entertainment source. It is not a matter of if but when a service will partner with a company to offer a discount in exchange for something. Martech practitioners will certainly help with such campaigns.

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Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Martech

Consumer behavior is driving both the advertiser benefits of RMN campaigns and the renewed focus of RMNs on improving in-store experience. Better service for advertisers. Advertisers need to be given the tools to execute successful RMN campaigns. If they could, ad spend would likely increase much more. In-store and omnichannel.

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How Sony Interactive Entertainment built a winning marketing data strategy

Martech

Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. “At Sony Interactive Entertainment we were obviously working very diligently for the highly anticipated PS5 launch.” Improve email performance with these AMP strategies.

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CTV takeover: 2025 predictions

Martech

As streaming services expand their ad-supported tiers, advertisers will gain advanced control over reach, frequency, and targeting, making CTV an indispensable tool for engaging on-demand audiences. These innovations unlock smarter, safer, and more measurable campaigns that deliver greater results.

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Data, AI and advertising: 2025 predictions

Martech

Agencies leaning in Budgets will be tighter this year, so agencies will increasingly rely on technology to negotiate better deals for clients and measure campaign effectiveness. From personalized recommendations to automated customer service, these technologies offer insights and experiences at a scale that was previously impossible.

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