Hubspot

DECEMBER 17, 2012

But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Could newsjacking be one of them?

Campaign 78

Campaign Electricity Launch Gambling 78

Martech

NOVEMBER 6, 2023

It felt like a high-stakes gamble, and we went all-in. It shows obtained revenue for every $1 invested in a campaign. If your campaign yields $100,000 in sales, and you’ve spent $10,000, the ROI calculation would be: Dig deeper: What is email marketing and why we care: A marketer’s guide How to streamline your results?

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Appointment UX Objectives and Key Results Gambling 131

Search Engine Land

APRIL 22, 2024

For instance, if a company has positive sentiment but low search volume, focusing on campaigns to increase volume would be beneficial. However, search volume can enhance sentiment, serving as an amplifier, which advertisers should consider in their strategies.

Gambling 90

Gambling Entertainment Retail Launch 90

Search Engine Land

JANUARY 1, 2023

Google’s jaw-dropping sponsored post campaign for Chrome. In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. Buying links? What was Google thinking? This was just the beginning of the story.

E-commerce 104

E-commerce Gambling Engineering Campaign 104

ConversionXL

JULY 8, 2021

Campaign conversion rate: Do targeted ads convert more, if so, which ad groups convert better? According to Ahrefs , Huel would have to invest $184,000 a month to capture the paid equivalent of their monthly organic traffic: Investing in new marketing channels can feel like a gamble. Do they deserve more ad budget?

Conversion 156

Conversion Growth Gambling A/B testing 156

Hubspot

APRIL 7, 2015

Others introduce marketing campaigns and products that pluck at the heartstrings but are only available for a limited time. Procter & Gamble chose the limited edition route, however, with their re-release of the original Herbal Essences hair care line. When you’ve decided the campaign, make use of the tools available.

Gambling 78

Gambling Campaign Sales Product 78

Hubspot

DECEMBER 22, 2020

The marketing team at Toast is gambling on the mere possibility that restaurant managers seeking a phone system might also be in the market for POS software. That said, Toast is venture-backed and valued at $4.9B , so this is probably a gamble they're comfortable taking. While it might work, the potential for bleeding is likely.

Gambling 101

Gambling CTR Education Campaign 101

Hubspot

JULY 21, 2011

Anyone who’s ever launched a lead nurturing campaign knows that the resource of a prospect’s email address is a marketing privilege not a right. As far as the name itself is concerned you have options, but the most cohesive option is choosing someone who implemented the campaign personally. Sign Off in a Personal Manner.

Gambling 72

Gambling Campaign Prospecting Launch 72

Hubspot

OCTOBER 25, 2012

If you've ever seen a company's marketing campaign and stopped to think, "Wow. Apple is known for their outstanding marketing campaigns, but it always seemed a little more geared towards the consumer marketing. They're leveraging email marketing to keep those "like a boss" campaign multi-channel! Procter & Gamble.

Gambling 78

Gambling Sports Campaign Drivers/motivators 78

Search Engine Land

JULY 6, 2023

So much so, T witter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to an internal presentation. For example, instead of posting promotional campaigns, marketers will be limited to sharing relevant, informative and engaging content.

Gambling 89

Gambling Launch Networking Promote 89

ConversionXL

SEPTEMBER 15, 2020

Instead, I’ve seen the odd campaign warning people about the dangers of online shopping—but that doesn’t solve customers’ problems. campaign about the dangers of online shopping). Their Self-Exclude from Gambling feature aims to prevent people from racking up debts from gambling addictions. It’s just unrealistic.

Customers 85

Customers Gambling Drivers/motivators Contract 85

Hubspot

AUGUST 16, 2017

The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience. The phrase itself is a bold nod to IBM's campaign "Think IBM," which was used at the time to advertise its ThinkPad.

Electricity 101

Electricity Campaign Launch Gambling 101

Hubspot

DECEMBER 8, 2020

Particularly, companies that sell essential products have created campaigns, advertisements, and messaging reminding consumers of how important the items are. The campaign was cleverly titled, " Goat-2-Meeting ," a play on GoToMeeting -- a popular video meeting software. Image Source.

Entertainment 101

Entertainment Gambling Price Campaign 101

Search Engine Land

APRIL 24, 2024

This article reveals actionable strategies to identify and target three key groups through search campaigns: Customers actively looking to switch providers. Customers trying to cancel services. People who are interested in your services or products. A simple campaign could look like this: You have your competitor campaign.

Legal 74

Legal Contract Gambling Lead generation 74

Search Engine Land

JUNE 27, 2024

PPC advertising can be challenging, especially when your product or service falls into a sensitive or difficult category. We’ll explore strategies to effectively promote your products or services while adhering to Google’s policies and maintaining high ethical standards. Financial services (e.g., Political content.

Pharmaceutical 93

Pharmaceutical Legal Technique Trust 93

Search Engine Land

JANUARY 26, 2023

The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which includes SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple client accounts and/or large campaigns. Google News – AdWords API The Google AdWords API had a good run.

Gambling 84

Gambling Launch Engineering Campaign 84

Search Engine Land

JUNE 7, 2023

Over the last 20 years, I have implemented campaigns with hundreds of global businesses and learned about Baidu and other Chinese platforms. Here are key insights to help set your search campaigns for success in this market. gambling and pornography) and the types of advertisers, what they sell, and how they sell it.

Territory 78

Territory Click Through Rate Campaign Gambling 78

Hubspot

JANUARY 23, 2017

Research has shown that 67% of consumers are more likely to purchase products and services from a company that supports a cause, making your company a more ideal candidate. Like with almost every other campaign, you should aim to track the performance of your CSR initiatives to understand how it can be improved. Track your performance.

Gambling 78

Gambling Construction Price Start-ups 78

Search Engine Land

MAY 19, 2023

There’s always a gamble here, though. Managing keyword competition in your SEO campaigns While I’m a huge advocate for collecting and reviewing keyword difficulty metrics, it’s also important not to get too hung up on them. If you identify these early enough, the competition will likely be lower. Why is keyword difficulty important?

Gambling 117

Gambling Niche CTR Strategize 117

Hubspot

AUGUST 16, 2017

The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience. The phrase itself is a bold nod to IBM's campaign "Think IBM," which was used at the time to advertise its ThinkPad.

Electricity 78

Electricity Campaign Launch Gambling 78

Hubspot

MARCH 28, 2017

Procter & Gamble recently made an unsettling discovery. Traditional models obscure marketing campaigns by requiring businesses to pay in advance for creative without considering the return on their investment. Rather than invest upfront, a company compensates the agency based on measurable campaign accomplishments or benchmarks.

Contract 78

Contract Gambling Clients Networking 78

Hubspot

DECEMBER 5, 2016

When Mercedes-Benz needed a rugged, handsome new spokesmodel for the 2017 GLS SUV, they didn't reach out to any old movie star -- they got Loki, a Husky/Arctic Wolf/Malamute mix, to be the face of their latest campaign (Move over, John Hamm ). Our research has shown that a large number of SUV owners have pets.". 3) Nala: @nala_cat.

Promote 78

Promote Gambling Follow-up Campaign 78

Hubspot

SEPTEMBER 26, 2019

If you’ve ever called a support team, you know how important providing great customer service is. A customer can instantly cut ties with a business over unsatisfactory customer service. Incorporate great customer service into your social strategy. Additional reading: What Good Customer Service Looks Like. Stay organized.

E-commerce 78

E-commerce Gambling CRM Promote 78

Hubspot

SEPTEMBER 12, 2019

In this Netflix ad, the streaming service celebrates the talented and diverse range of black actors, writers, and showrunners creating award-winning content on the platform. The ad was part of Netflix's larger campaign to highlight its more than 20 shows and movies created by black talent, such as Dear Black People and She's Gotta Have It.

Sports 78

Sports Drivers/motivators Gambling Promote 78

Hubspot

NOVEMBER 12, 2019

Inclusivity can help brands connect on a deeper, more meaningful level with their audiences -- which can be a major asset to marketing campaigns in 2019 and beyond. The study judged effectiveness by how pleased viewers were, the memorability of the advertisement, and actual metrics related to progressive campaigns.

Campaign 73

Campaign Gaming Represent Launch 73

Hubspot

SEPTEMBER 5, 2018

Introduce a new product or service to the market. Once products and services arose, so did the need to make them known. Powers said the focus should be on why the consumer should buy your product or service — a message that still resonates for good reason today. 1994 : The first email spam campaign launches.

Promote 53

Promote Campaign Launch Gambling 53

Hubspot

NOVEMBER 6, 2019

Because many of them have jobs or are in higher education, these listeners might be interested in learning about a wide range of products or services that make daily life or work easier for them. It's also strategically smart because listeners who are interested in this industry might identify with pain points that your service aims to solve.

Networking 78

Networking Promote E-commerce Gambling 78

ConversionXL

JULY 11, 2016

Redesigns aren’t always a bad idea, but redesigns without user research = gambling. Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. Use mini-stories describing your product/service instead of (empty) umbrella terms that everyone else uses.

E-commerce 79

E-commerce A/B testing Drivers/motivators GTM 79

PandaDoc

JULY 14, 2020

That’s without mentioning your marketing efforts, or your customer service endeavors! It also ensures that time is created that you and your team can now dedicate to innovation, customer service, and creativity. Speaking of email, strategic, and targeted email campaigns are still the best way to generate more sales.

Gambling 52

Gambling CRM Follow-up Prospecting 52

Salesforce

MAY 13, 2024

Professional services: Accountants, lawyers, and consultants will all need to be paid Supplies : Think office supplies, such as paper and pencils, and operating supplies, like computers and printers. Your marketing may also include advertising campaigns and public relations. What do you need to start a small business? of all U.S.

Legal 52

Legal Launch Government Finance 52

Spiro Technologies

JANUARY 26, 2023

All those things that we can add to the customer, the finishing services, the add-ons, the rolling banding on a t-shirt. And utilize the CRM tools to be able to give ourselves those reminders to be able to give ourselves those drip campaigns to provide that customer further information along that line.

Customers 52

Customers E-commerce Drivers/motivators Technology 52

Martech

FEBRUARY 13, 2024

million viewers, according to Nielsen ) to launch campaigns and game-day promotions. Media and entertainment brands (including gambling services like BetMGM) led the field with 17% of ad air time, according to ad sales intelligence company MediaRadar. Brands leveraged the record-breaking viewership (123.7

Gambling 137

Gambling Entertainment Gaming Campaign 137

ConversionXL

FEBRUARY 27, 2019

While several factors go into successful email campaigns , great email copywriting is vital. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. Mine voice-of-customer (VoC) data for email campaigns. You can send tailored messages based on segments. The problem?

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

Hubspot

NOVEMBER 13, 2017

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? In fact, some of us might not have even been alive when these campaigns first aired. What Is a Marketing Campaign?

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

Martech

FEBRUARY 9, 2024

Categorizing customer data can help you understand your audience better and tailor services or products accordingly. Example: Proctor & Gamble realized that skin care needs vary by sex and age. Also, knowing when customers are most likely to purchase or renew is key to effective marketing campaigns.

Customers 125

Customers Territory Gambling Non-Profits 125

Hubspot

APRIL 1, 2018

Why are these campaigns some of the best ads of all time? Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. In fact, some of us might not have even been alive when these campaigns first aired.

Gambling 101

Gambling Campaign Sports Gaming 101

ConversionXL

FEBRUARY 8, 2016

In the modern environment, too, a “fear appeal” posits the risks of using and not using a specific product, service, or idea such that if you don’t “buy,” some particular dire consequences will occur. According to the Wheel of Persuasion , the most important ingredient in an effective fear appeal campaign is ‘perceived efficacy’.

Drivers/motivators 90

Drivers/motivators Gambling Price Up-sell 90