Search Engine Land

AUGUST 30, 2024

It helps marketers connect better with their audience, run more effective campaigns and improve ROI. The future of AI Before we delve into the historical milestones of AI, it’s important to understand where the technology is heading. AI-powered technologies such as voice assistants (e.g., GPT-3), computer vision and more.

Transportation 98

Transportation Education Angle Healthcare 98

Heinz Marketing

JANUARY 23, 2023

My colleague Mina recently wrote a post on trends specific to the Healthcare industry and identified that more companies are moving creative studios in-house. After completing these two steps, you should be ready to develop your healthcare content strategy. How to create a content strategy?

Healthcare 105

Healthcare Clients Start-ups Consult 105

Search Engine Land

SEPTEMBER 4, 2024

This article explores the growing trend of budget cuts in paid search advertising and provides practical strategies to make your campaigns more efficient, backed by real-life examples. Contextualize performance: Analyze market trends and competitor moves to optimize your campaigns.

Retail 74

Retail Healthcare Strategize Campaign 74

Martech

DECEMBER 26, 2024

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai. These experiences will be powered by AI.

Customers 124

Customers Government Healthcare Hospitality 124

Salesforce

SEPTEMBER 30, 2021

One of today’s top challenges in healthcare is that providers and health plans alike are bogged down by disconnected systems. Create an outreach campaign targeting new providers based on the gaps you identified. With automated email campaigns that include personalized journeys, you can engage providers and follow up on leads.

Healthcare 98

Healthcare Contract Networking Negotiate 98

Martech

SEPTEMBER 16, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: A mobile measurement partner (MMP) is a specialized analytics platform that helps businesses track and measure the performance of their mobile marketing campaigns. I am trained with MarTech content. Here’s something somebody asked me!

Healthcare 65

Healthcare A/B testing Appointment Campaign 65

Hubspot

JULY 30, 2024

But it doesn’t matter how powerful the “hooks” are in your subject lines or how insightful or inspiring your body copy is: Your marketing campaign results will suffer if you don’t end your sales email with finesse and power. Use technology to simplify the process. Read on to hear my tactics for ending a sales email.e Sound familiar?

Closing 85

Closing Quota Healthcare Tradeshows 85

Salesforce

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. That’s why marketers across industries are looking to marketing automation technologies to pick up the busywork and free up time for them to innovate. Our 6 Inspiring B2B Campaigns features in-depth profiles of companies across several industries.

Campaign 98

Campaign B2B Strategic partnership Promote 98

Salesforce

NOVEMBER 11, 2024

But the right technology, like an artificial intelligence (AI) assistant, or agent, for small business, can make a world of difference. AI assistants use technologies like natural language processing (NLP) , machine learning, and predictive analytics to keep operations smooth. 71% of SMB marketing teams use AI to turn data into action.

Real Estate 105

Real Estate CRM Hospitality Retail 105

Highspot

MAY 18, 2025

For example, a company might target 10 large healthcare clients with tailored ABM programs rather than 1,000 small leads across industry sectors. Industry and vertical: Focus on industries where your solutions have proven results, like technology, healthcare, or financial services. What is sales enablement?

Healthcare 52

Healthcare Objectives and Key Results Finance Objection handling 52

Salesforce

FEBRUARY 13, 2025

But even with new technology tools that promise to help better personalize campaigns, marketers are struggling to get it right. 5 Healthcare Personalization Marketing Strategies to Save Time, Money, and Lives Frustrated by Personalization Challenges? As marketers, we know that personalization isnt a nice to have anymore.

SQL 115

SQL Healthcare Growth CRM 115

Sales Pop!

MARCH 29, 2022

Ampliz is an APAC , B2B and healthcare data intelligence platform powered by Contextual Intelligence. Ace your ABM campaigns with Social data of key decision-makers. They analyze the data received and suggest the best option that will work for your marketing campaign. Top Lead Generation Services.

Lead generation 236

Lead generation Price B2B Healthcare 236

Salesforce

SEPTEMBER 10, 2024

They’re tasked with streamlining processes, prioritizing leads accurately, and measuring campaign performance with precision. Salesforce’s Einstein technology can analyze customer data to predict the best moment to send each email. B2B marketers are under constant pressure to deliver more with less. It’s a tall order.

B2B 59

B2B Healthcare Relationship Management Campaign 59

Martech

JANUARY 30, 2024

Advancements in data and technology are meant to make our lives easier. As your organization incorporates technological advancements, you must factor data security and privacy into your strategy — and that doesn’t just mean installing a firewall or avoiding suspicious emails. More technology. The solution to this data conundrum?

Trust 124

Trust Customers Healthcare Teamwork 124

Hubspot

AUGUST 19, 2016

We found seven of the coolest experiential marketing campaigns that really break down how it works, and how those lessons can be applied to marketers everywhere. It might sound a bit like event marketing, which makes sense -- experiential campaigns do tend to be event-centric. These campaigns can take an integrated approach.

Campaign 78

Campaign Healthcare Represent Promote 78

Martech

SEPTEMBER 22, 2021

The result is a persistent, unified customer database that shares data with other marketing technology systems. Marketers in the highly regulated healthcare market must follow HIPAA and HITECH regulations. The idea of a single view of the customer has been on marketers’ wish lists for years. Orchestration.

Customers 136

Customers Healthcare Campaign B2C 136

Martech

DECEMBER 22, 2021

There’s a sense of tectonic shift in the marketing technology space right now. Think of marketing automation, CRM and customer data as three of the tectonic plates which make up marketing technology’s crust. Think of marketing automation, CRM and customer data as three of the tectonic plates which make up marketing technology’s crust.

Healthcare 122

Healthcare Transportation Campaign CRM 122

Highspot

MAY 15, 2025

This results in higher sales growth and improved customer satisfaction Broaden market reach: Partners can often access niche markets through avenues that were previously unavailable to you, like healthcare or finance. For example, if partners in healthcare face compliance hurdles, provide HIPAA-friendly messaging and case studies.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Martech

JANUARY 3, 2022

Think about social media online shopping, content, streaming, banking, or even healthcare. To avoid these potential lawsuits and trust issues, brands should prioritize partnering with legal teams before enacting any form of data collection across their campaigns. Adhere to data ethics within our privacy landscape. What the tools do.

Trust 141

Trust Legal Healthcare Campaign 141

Martech

APRIL 12, 2024

Key verticals include retail/CPG; healthcare; media and entertainment; technology; financial services; automotive; and travel and hospitality. The Treasure Data customer data platform is designed to integrate into complex technology environments and is vendor-neutral and open by design. Fuel for your marketing strategy.

Customers 117

Customers B2C Healthcare Retail 117

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

E-commerce 98

E-commerce Healthcare Real Estate Appointment 98

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. These platforms offer a wide range of advanced features, including AI-based predictive lead scoring and product recommendations, ABM and social media campaign integration.

E-commerce 120

E-commerce B2C Manufacturing Hospitality 120

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Campaign channels. Click here to download!

E-commerce 126

E-commerce Tradeshows CRM Healthcare 126

Martech

JANUARY 10, 2023

Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. Carry out regular maintenance and support to sustain any technological advantage from purchasing an advanced tool. Unifying marketing technologies. Dig deeper: My stack is bigger than your stack, so what?

Transportation 120

Transportation Consult Technology Technology 120

Martech

JANUARY 10, 2024

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. Q: Were marketing and technology interests of yours at that time? Q: How is the world around customer value changing with new AI technology?

Electrical Engineering 109

Electrical Engineering Healthcare Electricity Technology 109

Martech

FEBRUARY 13, 2024

Developing your alignment roadmap The following steps will help you create a plan to align your marketing technology with your main business goals. For example, if you’re in the healthcare industry, focus on privacy and personalized patient engagement technologies. If it worked once, it can work again.

Objectives and Key Results 111

Objectives and Key Results Cross-sell Strategize Retail 111

Salesforce

NOVEMBER 19, 2024

A helpful text message that helps you navigate the healthcare system. They use data and AI to deliver great campaigns, elevate customer engagement, and help their companies grow. They’re eager to learn about new technology, build their careers, and share their expertise with others. Then I found an opportunity in the U.S.

Healthcare 64

Healthcare Networking Education Campaign 64

Martech

MARCH 31, 2023

Nobody, surely, is competent to meet all its demands, from campaign design and execution, through data analytics and measurement, to mobile and location strategies and social media engagement. “As a new technology pops up — even just email marketing; I mean, back in the day Mailchimp was new, ‘How do I use Mailchimp?

Contract 112

Contract Healthcare Commission Niche 112

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. The data can also be used post-call to feed CRM systems and trigger nurturing campaigns.

Campaign 115

Campaign Healthcare CRM Appointment 115

Martech

MARCH 31, 2023

Nobody, surely, is competent to meet all its demands, from campaign design and execution, through data analytics and measurement, to mobile and location strategies and social media engagement. “As a new technology pops up — even just email marketing; I mean, back in the day Mailchimp was new, ‘How do I use Mailchimp?

Contract 109

Contract Healthcare Commission Niche 109

Martech

NOVEMBER 15, 2021

These vendors are on the front lines of dealing with changes to privacy regulations and technology shifts, so they are building solutions with the strength to weather a cookie-less future where users are in control of their own data. It is marketed to technology, finance, healthcare and manufacturing organization.

Strategic partnership 112

Strategic partnership Clients Hospitality Retail 112

Martech

MAY 22, 2024

Dig deeper: How to categorize customer data for actionable insights Data management tools and technology You can’t go about manually assessing, cleaning and enriching thousands and thousands of records in your database, of course, which means you’ll need to bring in the right tools to do the job for you.

Transportation 115

Transportation Healthcare Campaign Cross-sell 115

Salesforce

OCTOBER 29, 2024

It includes information such as purchase history, demographics, preferences, and engagement with marketing campaigns. More resources 7 Proactive Steps to Improve Customer Loyalty How to Keep Customers Hooked with Lifecycle Marketing 8 Ways Marketing Agents Can Help You Build, Launch, and Track Campaigns Like Never Before What Is Zero Copy?

Customers 72

Customers Retail CRM Healthcare 72

Salesforce

FEBRUARY 20, 2024

Build a more connected pharma operation Learn how pharmaceutical companies can drive patient and customer engagement with an integrated technology platform. Download the free guide 1.

Pharmaceutical 137

Pharmaceutical Healthcare Drivers/motivators Appointment 137

Heinz Marketing

AUGUST 20, 2021

Bad data can be detrimental to your campaign efforts, too, not just in low conversions and poor performance, but in sales wasting time trying to call people with bad phone numbers, or email undeliverable addresses. You’ll also need to know what marketing campaigns are planned in order to determine if you have the data to support them.

Real Estate 126

Real Estate Healthcare Campaign B2B 126

Martech

OCTOBER 5, 2022

Because of my engineering background, I was fortunate to get an opportunity to join GE Healthcare through its entry-level leadership development program. Traditional marketing campaigns and measurement left gaps in understanding how and why people choose to buy. And, we now have the technology to track it.

Healthcare 98

Healthcare Legal Retail Engineering 98

Martech

SEPTEMBER 28, 2023

Becoming comfortable working directly with LLMs like ChatGPT is a skill that can only serve you well, even when these tools become easier to use and more integrated into our current technology. Eventually, this will expand into entertainment, education, healthcare, retail and more. Get MarTech! In your inbox.

Healthcare 131

Healthcare Entertainment Retail Education 131