Martech

JUNE 22, 2023

Learn more by registering for and attending “Trust the Trail(blazers): Launching Your Best CTV Campaign,” presented by MNTN. The post Master CTV advertising: A guide to launching your best campaigns appeared first on MarTech. Click here to view more MarTech webinars.

Launch 107

Launch Campaign Presentation Trust 107

Heinz Marketing

SEPTEMBER 17, 2024

Revamp Marketing Plans : Develop new campaigns focusing on innovation and customer engagement. An organization might have a competent sales team but lacks expertise in content marketing or campaign development and execution to drive top or mid funnel demand generation, leading to missed opportunities.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Martech

AUGUST 9, 2024

Infrastructure modernization: A city’s new story Just as a product marketer plans a campaign around a new feature or function, cities are using infrastructure improvements to modernize their brands. And if the campaign is evergreen, there must be oversight as well.

Territory 118

Territory Transportation Electricity Government 118

Martech

OCTOBER 8, 2024

He helps us launch our work faster, reducing the time we spend spinning our wheels trying to find a good starting point for writing copy. Holistic testing looks at all of the factors that go into optimizing an email campaign. The campaign goal We wanted to persuade more people to view and order their personalized products.

A/B testing 132

A/B testing Drivers/motivators Campaign Clients 132

Martech

SEPTEMBER 25, 2024

She added: “That said, Canva Teams has come a long way since launching in 2020, with major enhancements in team collaboration, brand management and the launch of our expansive Visual Suite. This month it rolled out the multichannel campaign “Love Your Work” to increase brand awareness at the corporate level.

Price 114

Price Launch Clients Campaign 114

Search Engine Land

OCTOBER 1, 2024

In a newly released video presentation, Krum said: “What I believe is happening here is that Google failed to tell us at this time in 2018, when it launched, that what they were using for the second phase of indexing was not a bot, per se. ” The presentation. It was our own computers in our homes.

Presentation 109

Presentation Launch Campaign Start-ups 109

Martech

MARCH 13, 2025

Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates. The tool analyzes campaign data to identify patterns that may lead to ad fatigue. Once identified, it automatically adjusts ad delivery to maintain performance.

E-commerce 103

E-commerce CTR Click Through Rate Government 103

ConversionXL

DECEMBER 11, 2018

Plenty of us have witnessed a marketing campaign gone wrong. In stark contrast to Pepsi, Nike’s Colin Kaepernick campaign will likely go down as one of the most impactful pieces of marketing in recent history. Recently, I designed a strategic marketing campaign for a company called Help Scout —a helpdesk software tool.

Campaign 134

Campaign A/B testing Drivers/motivators Launch 134

Martech

MAY 8, 2025

Users can access a pre-built tool library for tasks like webpage analysis, presentation creation and keyword research. PubMatic launched an updated buyer platform powered by generative AI. Algolia launched Smart Groups, which let merchandisers and content managers control product and content presentation in search and category pages.

Launch 85

Launch A/B testing Campaign Angle 85

ConversionXL

MARCH 28, 2019

A new product launch is never easy, even if you’re a well-known marketer or entrepreneur. Product Hunt, if used properly, can be an effective way to launch a new product in a crowded market. The community can jump start products through votes and (honest) reviews, which are essential in the early stages of campaigns.

Campaign 127

Campaign Product Launch Referrals 127

Search Engine Land

JUNE 22, 2023

Learn more by registering for and attending “Trust the Trail(blazers): Launching Your Best CTV Campaign,” presented by MNTN. The post Master CTV advertising: A guide to launching your best campaigns appeared first on Search Engine Land. Click here to view more Search Engine Land webinars.

Launch 83

Launch Campaign Engineering Presentation 83

Martech

SEPTEMBER 28, 2021

“Try to think of ABM from the perspective of all the marketing elements that you are using,” said Pam Didner, founder of agency Relentless Pursuit, in her presentation at our most recent MarTech conference. If you want to create campaigns, you can think about some creative ideas for your salespeople to engage with key accounts.”.

Campaign 111

Campaign Objectives and Key Results Customers B2B 111

Martech

AUGUST 28, 2023

Meta has launched a new search tool that tracks branded content campaigns. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. The post Meta launches new tool to track branded content campaigns appeared first on MarTech.

Campaign 76

Campaign Launch Gambling Territory 76

Search Engine Land

DECEMBER 12, 2023

Google has rolled out additional formats for Video Reach Campaigns (VRCs) for Efficient Reach on YouTube. VRCs can now be scaled to in-feed and shorts, as well as in-stream ads, providing marketers with a more diversified and effective approach to reaching their target audience with a single campaign. What are video reach campaigns?

Campaign 112

Campaign High impact Launch Strategize 112

Martech

JUNE 9, 2022

Basis Technologies (formerly Centro), the workflow automation and business intelligence provider, has launched Data Canvas, a solution aimed at helping agencies communicate with clients on campaign performance through live dashboards. Dashboards are customizable and can represent cross-channel campaign data according to user needs.

Campaign 106

Campaign Represent Clients Launch 106

Salesforce

AUGUST 29, 2024

A marketing agent, much like a self-driving car, can use “sensors” (real-time data) to detect changing business conditions and respond proactively (adjust pricing, launch a campaign, and so on). For example, they can’t return a list of open sales opportunities, open support tickets, or campaign results to date.

Trust 130

Trust Price Represent Government 130

Martech

MARCH 2, 2023

Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Papa Johns and Netspend recently plunged into augmented reality (AR) through an eGift promotion in partnership with Shaq’s Fun House presented by Netspend. Consumers learned about the campaign courtesy of the Instagram hub hosted by basketball great Shaquille O’Neal.

Campaign 111

Campaign Objectives and Key Results Angle Promote 111

ClickFunnels

AUGUST 24, 2021

Want to take your mobile advertising campaigns to the next level? Warning: Only Scale Your Mobile Advertising Campaigns Once You Know That They Work! That’s why when you are designing a mobile advertising campaign, you need to come up with a way to circumvent banner blindness and grab the potential customer’s attention.

Promote 242

Promote Campaign Presentation Niche 242

ClickFunnels

JANUARY 31, 2022

Brand awareness is a vague concept that isn’t particularly useful when designing marketing campaigns because it’s unclear how to accurately measure it. 2 Marketers Don’t Consider Lead Generation To Be The Primary Goal Of Their Marketing Campaigns. Again, confusion! 6 Short-Form Lead Magnets Outperform Long-Form Lead Magnets.

Lead generation 275

Lead generation Niche Campaign B2B 275

Search Engine Land

APRIL 20, 2023

Based on an internal presentation for advertisers obtained by the Financial Times , the Alphabet-owned company plans to utilize AI for generating unique ads using materials provided by human marketers. The presentation, titled “AI-powered ads 2023,” describes how generative AI opens up new possibilities for creativity.

Campaign 92

Campaign Presentation Technology Technology 92

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.”

Campaign 121

Campaign Conversion Clients Technology 121

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

Martech

OCTOBER 29, 2024

They analyzed the studio’s films, identified scenes affected by weather and created a compelling AI-driven presentation like a studio film. Their innovative approach launched them into the next stage of the RFP, making a small organization look big. AI didn’t devise Tomorrow.io’s innovative campaign, but it sure did help execute it.

Drivers/motivators 120

Drivers/motivators Strategize High impact Pitch 120

ClickFunnels

JULY 22, 2021

But display advertising can help a business grow more quickly — you can launch display ads this morning and make sales tonight. Either way, it’s important to have clear targets for your display advertisements so that, in the end, you know if the campaigns were successful. We’re presenting ClickFunnels as the solution.

Launch 264

Launch B2C Gaming Campaign 264

Martech

OCTOBER 4, 2024

Zeta Global launched a new AI-powered intelligent mobile solution, as well as an expanded roster of AI agents, at last week’s Zeta Live event in New York. Not only can it be used for better mobile campaigns, it can also be applied cross-channel. “We Email QA Agent: Performs comprehensive testing on email campaigns.

Campaign 78

Campaign Engineering Launch Presentation 78

Martech

APRIL 29, 2025

To help us through this mindset shift, I present the five stages of grief email inbox edition. A Return Path study , done soon after Gmail launched its inbox tabs, backs this up: Gmail users who already engaged with marketing email? It feels like front-row access. When an email is relevant and wanted, users look for it.

Promote 106

Promote Education Start-ups Follow-up 106

Search Engine Land

JUNE 21, 2024

Enhanced targeting options Amazon has significantly upgraded its targeting capabilities for Sponsored Brands campaigns. This enhances the impact and efficiency of your campaigns. Improved ad formats Amazon recently launched several new ad formats designed to capture and retain customer attention. What’s new in Amazon Ads?

Campaign 79

Campaign A/B testing Click Through Rate Launch 79

SaaStr

MAY 23, 2023

Whether you’re part of a startup ready to enter the market or working at an established business ready to launch a new product, it’s critical to understand how to approach your target audience. Customer Base: If you are already an established company about to launch a new product, your loyal customers will be great advocates.

Launch 98

Launch Product Networking Niche 98

Sales Pop!

AUGUST 20, 2021

These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. With this software, you get quality marketing automation tools for convenient drip marketing campaigns. In addition, you should use automated sales management tools as often as possible.

Inside sales 246

Inside sales B2B CRM Price 246

Search Engine Land

JANUARY 19, 2023

Google’s launch of Performance Max , a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy. However, PPC managers should consider the cost share for non-converting products, which can possibly be higher compared to standard Shopping campaigns.

Campaign 90

Campaign Retail Follow-up Represent 90

Search Engine Land

AUGUST 24, 2023

Meta has launched a new search tool that tracks branded content campaigns. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. Why we care. Get the daily newsletter search marketers rely on.

Campaign 88

Campaign Gambling Territory Promote 88

ConversionXL

SEPTEMBER 17, 2021

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. It’s also why campaigns can’t ever be led by gimmicks. But we can indirectly influence them. Image source.

Campaign 109

Campaign Commission Non-Profits Trust 109

Search Engine Land

SEPTEMBER 24, 2024

This compatibility makes launching and testing on Reddit easier. Your ad will be present when Redditors are actively searching and exploring the latest or most popular content. Below are the available options and their impact on your campaign. Like the front page takeover, you can use text, image, video or carousel ads.

X-functional 85

X-functional Niche Promote Represent 85

Veloxy

NOVEMBER 15, 2022

However, just 17% of marketers have mature ABM strategies in place, thus presenting your business with a wonderful opportunity to gain an advantage over the competition. Meanwhile, it is important to have a clear understanding of your objectives and key performance indicators before launching your account based selling models.

Sell 246

Sell Objectives and Key Results SQL B2B 246

Search Engine Land

AUGUST 3, 2023

Brands interested in purchasing this ad space will be able to choose regions or specific stores in which to promote their campaigns. This presents a huge opportunity for brands in terms of reach. Brands will be able to mix and match the different in-store ad offerings and run campaigns across different formats at the same time.

Launch 83

Launch Territory Retail Campaign 83

Search Engine Land

MAY 18, 2023

Performance Max is a campaign type introduced by Google that allows advertisers to run ads across all of Google’s networks, including search, display, YouTube, Discover, Gmail and Maps, with a single campaign. Setting up for success with Performance Max Embrace cross-platform advertising. Leverage Smart Bidding strategies.

Campaign 85

Campaign User Experience Launch Networking 85

Martech

FEBRUARY 27, 2025

Here are this week’s AI-powered martech releases: Discuss introduced three AI Agents designed to automate the collection, analysis and presentation of market insights. Mundial Media launched Cadmus 2.0, These features aim to improve audience engagement and campaign efficiency. Banzai introduced CreateStudio 4.0,

Launch 87

Launch Campaign Technique Engineering 87