Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. At right, orange tabby wrapped in orange slice paper.) AdCreative.ai

Launch 119

Launch Campaign Technology Technology 119

Martech

JUNE 11, 2025

The company says the product represents a shift from traditional campaign-based marketing to its much-touted “agentic marketing,” where AI agents act independently to execute campaigns, personalize customer interactions and optimize performance. It offloads repetitive tasks so they can focus on strategy and creativity.”

Campaign 92

Campaign Represent B2B Launch 92

Martech

AUGUST 13, 2024

Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. Why we care. The IAB points to a significant shift in liability that came with the California Privacy Protection Act (CPPA). Comprehensive compliance.

Contract 118

Contract Launch Campaign Meeting 118

ClickFunnels

MAY 6, 2025

Ask Campaigns 10. Whether launching a new course, selling physical products, or building a membership community, the funnel is your path to sustainable growth. With the right tools, you can build smarter, launch faster, and optimize as you grow. Hero Funnels 9. You built a dream. Now build a funnel.

Growth 130

Growth Strategize Sales Contact 130

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

JANUARY 14, 2025

A broader, full-funnel strategy that nurtures prospects from awareness to conversion can drive even better results. This is why targeted brand awareness is essential to successful conversion campaigns. Analytics are imperative to proving the effectiveness of your new strategy, so test your events before and after the campaign launch.

Campaign 123

Campaign Growth Follow-up Pitch 123

Heinz Marketing

JULY 22, 2021

As we finish out the rest of the year strong, there’s still time to get a new campaign off the ground. Or maybe you haven’t seen the results you hoped for from your campaign efforts? When you think about creating a whole new campaign from scratch, you might feel a little overwhelmed. Step 3: Create a Campaign Theme.

Campaign 137

Campaign Construction Pipeline Start-ups 137

Martech

MARCH 26, 2025

They are using the events-first approach and having the webinar launch survey-based research. A launch, not a postscript A webinar can be a powerful pivot point to launch a new piece of research rather than a postscript to it. Run social media campaigns featuring qualitative survey responses.

Launch 120

Launch Promote Campaign Trust 120

Salesforce

AUGUST 29, 2024

B2B social media marketing should be engaging and fun, while still helping you get closer to closing business with your customers and prospects. He also noted that you should also have a budget for ad campaigns that introduce your brand to new people, building your followers.

B2B 109

B2B Legal Entertainment Follow-up 109

Search Engine Land

SEPTEMBER 6, 2024

Paid search isn’t generally at the top of marketers’ minds when they think about audience planning, but it’s a vital part of all campaigns. Though paid search is a “pull” instead of a “push” marketing channel, there are still plenty of audience signals to implement when building and optimizing PPC campaigns.

Click Through Rate 87

Click Through Rate Campaign A/B testing Cross-sell 87

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. HIVE Strategy launched MarketingGrader.AI, an AI-driven tool for analyzing a companys marketing strategy.

Launch 94

Launch B2C Technology Technology 94

Search Engine Land

SEPTEMBER 19, 2024

Whether your audience is solution-aware or problem-aware, understanding the nuances of each stage in the sales funnel and selecting the right Google Ads campaign types is essential. This means your PPC campaigns should focus on attracting high-intent buyers ready to whip out their credit cards.

Campaign 78

Campaign Education Lead generation Trust 78

ConversionXL

APRIL 14, 2021

Like everything in the digital world, traditional prospecting is undergoing a big transformation. In today’s article, we’ll focus on one specific type of prospecting message and its uses—video. Inbound vs outbound prospecting. Outbound prospecting is any kind of approach to sales when you reach out to the customer.

Prospecting 141

Prospecting CTR Objectives and Key Results Cold Call 141

Heinz Marketing

NOVEMBER 19, 2020

By appealing to the nuances that color our cultures and subcultures–in a way that’s ‘woke’ as the kids are calling it these days–we can develop targeted campaigns that attract particular people to our organizations. Since this is the last step before launching, take it seriously. Colloquialisms and More.

Campaign 110

Campaign Launch Market share Technology 110

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Creative assets make or break your campaign. Sure, ads were important too.

Campaign 114

Campaign E-commerce Objectives and Key Results Profit margin 114

Martech

OCTOBER 16, 2024

He sent off an email to Brinker asking if he ever thought about launching a trade show around martech. Earlier this year, Semrush launched its Enterprise SEO solution, providing larger teams with the advanced tools needed to elevate their SEO and search marketing efforts. This guy is talking to me!” But he did.

Education 132

Education Commission Engineering Technology 132

Martech

SEPTEMBER 28, 2021

If you want to create campaigns, you can think about some creative ideas for your salespeople to engage with key accounts.”. More from the MarTech Conference >> ABM as a campaign. Didner suggests that in order for marketing teams to activate their creativity in support of sales they should think of ABM in terms of campaigns. “As

Campaign 111

Campaign Objectives and Key Results Customers B2B 111

Martech

SEPTEMBER 11, 2024

For example: Marketing is responsible for attracting prospects to the top of the funnel and is sometimes measured on converted revenue. This helps keep personas from becoming stale on the shelf and makes VOC a contributor for everyone trying to improve performance or launch a new product or campaign. Personalized communication.

Cross-sell 113

Cross-sell Customers UX A/B testing 113

Veloxy

NOVEMBER 29, 2022

Field Sales Engagement is the process of engaging prospects, leads, and customers in face-to-face meetings. Send Drip Campaigns. With field sales engagement software, you should be able to quickly segment prospects, leads, and customers in your CRM. This is especially true after a hiatus of sorts during Covid. Emails Blasts.

Territory 246

Territory Sales CRM Contact 246

SaaStr

NOVEMBER 8, 2024

And then one that I would add in is that I don’t think that AI can yet replace the creativity that I see in one-off campaigns. There’s potential to put it all together into a full end-to-end GTM campaign. We will become more data-driven on these GTM campaigns, using AI to generate them, and humans to tweak them.

GTM 107

GTM Growth Campaign Cold Call 107

Martech

APRIL 29, 2025

AI-driven splits and send-time recommendations mean more messages land in front of prospects when they’re most likely to act and reporting on those AI predictions keeps you accountable to real lift. Campaign Designer (beta) What is it? ‘Build Your Own’ custom campaigns UI What is it?

Cross-sell 75

Cross-sell Campaign Appointment Prospecting 75

Heinz Marketing

JUNE 5, 2025

A B2B buyer’s journey is the process a prospect follows, from becoming aware of a problem to evaluating solutions and ultimately making a purchase decision. How do we use the buyer’s journey to improve campaign planning? Each campaign should serve a purpose for a specific stage and be designed to move buyers forward.

B2B 67

B2B Pipeline Campaign Sales 67

Martech

JUNE 13, 2025

Marketers spend countless hours crafting personalized campaigns based on firmographics, technographic, and third-party intent signals—the same data their competitors have access to. What if the most valuable intelligence for your ABM campaigns is already sitting in your CRM and buried in sales call transcripts?

Campaign 56

Campaign Launch GTM Education 56

Salesforce

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Campaign 115

Campaign Click Through Rate E-commerce Contact 115

Martech

FEBRUARY 14, 2025

Your predictive analytics should identify high-value prospects across channels. Your multichannel campaigns should work together, not compete for credit. But campaigns still take weeks to launch. Your campaign managers should understand attribution modeling, not just email templates. Track these impacts ruthlessly.

Finance 115

Finance SQL Campaign GTM 115

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Dig deeper: The B2B CEO’s social media checklist Getting started.

Campaign 88

Campaign B2B Objectives and Key Results Represent 88

Martech

SEPTEMBER 19, 2024

It provides insights into brand affinity, usage, and engagement, allowing marketers to make more informed decisions, leading to more effective and transparent influencer marketing campaigns. Pipedrive’s Pulse is a prospecting tool designed to streamline workflows while prioritizing the most promising deals.

Campaign 64

Campaign Launch Technology Technology 64

Veloxy

NOVEMBER 15, 2022

It focuses on utilizing prospecting processes, which enables Sales Development Representatives (SDRs) to screen multiple pre-qualified business accounts, and subsequently guides their future sales decisions. First and foremost, it allows organizations to shift away from the idea of implementing the same strategies for all prospects.

Sell 246

Sell Objectives and Key Results SQL B2B 246

Search Engine Land

APRIL 4, 2024

LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners including Paramount, Roku and Samsung Ads. Marketers who have created a video ad simply log into Campaign Manager and choose an objective.

Campaign 88

Campaign B2B Objectives and Key Results Represent 88

Search Engine Land

DECEMBER 20, 2023

Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. Modern marketing campaigns often have many moving parts. Campaigns may involve multiple: Internal departments (e.g., creative, media, brand, legal). External partners (e.g.,

Campaign 92

Campaign Assembly Line Launch Government 92

Martech

APRIL 17, 2025

Sitecore, in collaboration with Microsoft, launched the Sitecore AI Innovation Lab. NielsenIQ (NIQ) launched BASES AI Screener. DoubleVerify launched pre-bid video exclusion lists for TikTok. Sprout Social launched an updated influencer marketing platform. RedTrack launched AI-powered agents for e-commerce media buyers.

E-commerce 110

E-commerce Launch Networking Referrals 110

Salesforce

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. Our 6 Inspiring B2B Campaigns features in-depth profiles of companies across several industries. Its marketers used a mix of customer data to identify email as the best promotional channel for its campaign. The expectations can be overwhelming.

Campaign 98

Campaign B2B Strategic partnership Promote 98

Martech

APRIL 11, 2025

Dig deeper: How to use HubSpot to improve your webinar strategy New features for HubSpot Marketing Hub Enterprise Thursdays HubSpot Spotlight marked the companys first in-person product launch outside its annual Inbound conference. This creates a new list of high-potential prospects to use in campaigns.

Territory 102

Territory Government Account management Contact 102

Veloxy

JANUARY 4, 2022

But don’t merely send your prospect valuable content—suggest that they share it and hint at the benefits they will receive by doing so. But don’t forget to share your data with marketing once you’ve launched your viral email campaigns. This is important because you never want to ask your prospect to do “too much”.

Referrals 211

Referrals Drivers/motivators Campaign Prospecting 211

SaaStr

MAY 23, 2023

Whether you’re part of a startup ready to enter the market or working at an established business ready to launch a new product, it’s critical to understand how to approach your target audience. But simply sending out a few press releases isn’t enough –– you need a strategy to reach customers and prospects. Get your tickets.

Launch 98

Launch Product Networking Niche 98

Sales Gravy

MARCH 25, 2025

In B2B lead gen often requires multiple touch points before prospects even see why they need to talk to you. A blend of outbound prospecting, inbound content marketing, and nurturing activities generally works best. Remind them that prospects seeking help have a pressing trigger eventact fast, or theyll move on.

B2B 84

B2B Appointment Inside sales Pitch 84

Martech

OCTOBER 4, 2024

Zeta Global launched a new AI-powered intelligent mobile solution, as well as an expanded roster of AI agents, at last week’s Zeta Live event in New York. The new solution for connected mobile experiences uses the Zeta ID to help brands track customers and prospects across every device and touchpoint. Intelligent mobile solution.

Campaign 78

Campaign Engineering Launch Presentation 78