Hubspot

APRIL 23, 2020

Acquisition marketing campaigns are critical to bring in new customers and revenue. At HubSpot, we run these campaigns quarterly. I wrote this post to share with you how we crafted our latest acquisition campaign to hit and exceed our acquisition targets. Establishing the Campaign. How We Promoted the Campaign.

Campaign 101

Campaign Promote Strategic planning Follow-up 101

Martech

JULY 19, 2022

Monday.com joined this group when it launched Monday Marketer earlier this year. “We We noticed that a lot of our users were using Monday.com for marketing purposes such as project planning, strategic planning, SEO, rebranding campaigns and product launches,” said Galit Avior, a product manager for the company.

Process 117

Process CRM Strategic planning Launch 117

Martech

OCTOBER 8, 2021

No campaign research, launches or analysis. But some resourceful email marketers seized the opportunity to launch quick campaigns that capitalized gleefully on the global outage. likely scrapped the original subject line on a planned campaign without altering the message content. No social posting.

Real Estate 129

Real Estate Campaign Strategic planning Follow-up 129

Martech

AUGUST 15, 2022

I also included a five-point plan for auditing your email marketing program before starting the strategic planning process. This gave you a foundation and direction for your planning process. Now: A 10-point email audit for strategic planning. What’s your campaign workflow?

Strategic planning 102

Strategic planning E-commerce Strategize Campaign 102

Martech

APRIL 19, 2024

Understand local vs. national campaigns Local advertising differs from national campaigns in several ways: Audience specificity: By zooming in on precise geographic areas, brands can tailor messaging to align with local communities’ customs, preferences and nuances. New competitors.

Retail 120

Retail Campaign Strategize Strategic planning 120

ConversionXL

AUGUST 24, 2021

In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this. If your competitor swerves their traditional marketing for a more outrageous campaign, do you follow suit?

Promote 141

Promote Pitch Campaign Niche 141

Martech

MARCH 22, 2022

A successful email marketing program requires a thorough understanding of the channel, from acquisition to strategic planning, data collection, and management. It manages these tasks: Program direction and planning goals. Campaign design and execution. But true campaign efficiency is still a work in progress.

B2C 122

B2C Objectives and Key Results Drivers/motivators B2B 122

Hubspot

DECEMBER 5, 2019

Consultants can be an important tool for small businesses that can't afford full-time employees year-round, need a third party to solve a company issue, or want an expert to give advice and strategize. A small business consultant might design a business plan, marketing plan, or public relations campaign.

Consult 66

Consult Strategic planning Finance Strategize 66

Search Engine Land

AUGUST 23, 2023

To prepare for SGE (slated to launch in December 2023), brands can consider these three steps: Discovery Ensure that your valuable content is easily found. Ensure your Google Business Profile (GBP), PPC campaigns and PR campaigns are enriched and enhanced with the same topics, entities, images and content to bring consistency.

Objectives and Key Results 86

Objectives and Key Results Strategize Strategic planning Launch 86

Search Engine Land

OCTOBER 19, 2022

This needs to be reflected in your campaigns and reporting, or you’ll be driving headlong down the wrong road in optimizing the wrong KPIs. We use UTMs and campaign IDs, but clients may be able to attribute advertising-influenced actions beyond that first touch that we can bake into our reporting and optimization. External campaigns.

Clients 79

Clients Campaign Construction Strategic planning 79

Hubspot

AUGUST 4, 2014

A few years ago, despite being a top-tier marketer in her mid-30s with an MBA and leadership experience at P&G, she was "a fossil" on account of her inability to execute a last-minute campaign on her own.

Strategic planning 78

Strategic planning Drivers/motivators Campaign Technology 78

Salesforce

MARCH 3, 2025

Risk management: Spot potential revenue gaps early and plan ahead. Strategic planning: Set realistic goals for marketing, hiring, and product launches. This approach works particularly well when youre entering a new market or launching a new product , where data alone might not tell the full story.

Angle 59

Angle CRM Pipeline Sales 59

Salesforce

MARCH 31, 2025

Take advantage of the national spotlight to launch new products, share your story, or run special promotions to attract new customers. Will you be launching anything new? How do you plan to get customer feedback while you’re there? Agentforce can run end-to-end marketing campaigns. Let’s find out how.

A/B testing 59

A/B testing Objectives and Key Results CRM Customer Relationship Management 59

Martech

MARCH 5, 2024

Centralized tracking for offline and partner event performance What’s new: HubSpot launched a new import flow for marketing events, allowing for comprehensive tracking of both online and offline event data directly within the platform. This level of precision is huge, enabling more effective business management and strategic planning.

Strategize 109

Strategize User Experience Contact Service 109

Lead Fuze

JUNE 26, 2023

But with strategic planning and consistent execution, you’ll get there. Statistics show that 93% of event marketers plan to invest in virtual events moving forward, indicating their effectiveness as a client acquisition strategy. Manage their social media campaigns pro bono initially to demonstrate your skills firsthand.

Referrals 94

Referrals Objectives and Key Results Price Networking 94

ConversionXL

OCTOBER 27, 2016

So a roadmap is a way of incorporating your prioritization framework with some sort of strategic planning of your experiments over a time period. According to Optimizely , “A basic prioritization framework uses consistent criteria to order the experiments and campaigns you’ll run, from first to last.

A/B testing 118

A/B testing Strategize Engineering Construction 118

Lead Fuze

JUNE 26, 2023

It requires an in-depth understanding of the social media landscape, strategic planning, and execution skills. It provides comprehensive data about your website’s traffic, allowing you to track user engagement and measure the effectiveness of your online campaigns. Need Help Automating Your Sales Prospecting Process?

Legal 98

Legal Lead generation Finance Technique 98

Hubspot

JANUARY 3, 2025

Bailey says she launched the business with just 35 thousand pounds. In the months leading up to the launch of my business, I joined a startup accelerator and got a contract for a new investment fund through that. Then, you can enter them into your CRM and email marketing campaign to nurture them into scheduling a call or demo.

Networking 36

Networking Finance Non-Profits Referrals 36

Lead Fuze

JULY 23, 2023

We will delve into concepts like market segmentation and strategic planning which can help elevate your business above the competition. This process serves as the foundation for developing effective marketing campaigns and guides businesses towards their ultimate goal – converting potential customers into loyal patrons.

Strategize 52

Strategize Niche Objectives and Key Results Strategic planning 52

Lead Fuze

MAY 26, 2023

As an ambitious entrepreneur aiming to make a lasting impression in the music industry, gaining knowledge on how to launch a music marketing agency is essential. “Ready to launch your music marketing agency? Set marketing goals and track your progress to ensure that your music marketing campaign is effective and making an impact.

Promote 52

Promote Pitch Technique Legal 52

Lead Fuze

SEPTEMBER 30, 2023

But don’t worry – it’s more than possible with some creativity and strategic planning. Your email campaigns aren’t just letters sent out into cyberspace—they’re touchpoints between your brand and its audience. This guide shares techniques to make sales emails more engaging and result-driven.

Lead generation 52

Lead generation Cold Call Technique Strategic planning 52

Lead Fuze

NOVEMBER 10, 2023

Automating Repetitive Tasks with AI Digital marketers often find themselves swamped with repetitive tasks such as data collection or email campaigns. From predictive analytics to personalization, artificial intelligence allows marketers to develop more effective campaigns tailored towards their target audience. But guess what?

Gaming 52

Gaming Strategize Technology Technology 52

Sales Hacker

SEPTEMBER 15, 2020

REGIE uses AI to create entire outbound inbound, and even follow up campaigns faster. Using over a billion rows of performance data, REGIE uses your targeting to inform your campaigns, decreasing the time you spend creating campaigns. The result, more sales meetings. But pretty quickly saw the value that LeagueApps provided.

Sports 72

Sports Objectives and Key Results Start-ups Consult 72

The Lost Book of Sales

DECEMBER 30, 2021

More initiatives are launched, increasing the level of activity. It involves abandoning the linear model of developing a strategic plan and then implementing it. The horizon within which actions are planned is limited, the effects of the actions are observed, reflected on, and new action initiated.

Objectives and Key Results 98

Objectives and Key Results Drivers/motivators Follow-up Strategize 98

PandaDoc

APRIL 3, 2023

A quick note : Proper planning software makes this step significantly easier to complete. If you’re in doubt, you can never go wrong with a dedicated planning tool. More specifically, you’ve got to check your budgets and make sure you’ll have room for everything you need to make your sales plan a success.

Process 52

Process Objectives and Key Results Teamwork Sales 52

Search Engine Land

JULY 1, 2024

Instead of appearing in the “Additional ideas and opportunities” section of a roadmap or business review, it should now be a central part of an SEO’s strategic planning. By strategically using top keywords and hashtags, we’ve accumulated over 18 million views across our TikTok SEO influencer campaigns.”

Niche 106

Niche Engineering Strategize Follow-up 106

ConversionXL

JUNE 14, 2022

Studies have shown that high-quality customer behavior metrics remain the most sought-after data for informing strategic decisions. For several years running, in PricewaterhouseCoopers’ annual CEO survey , CEOs rate that as the most important metric they want for strategic planning. What is A/B testing. How to take action.

A/B testing 92

A/B testing E-commerce Campaign Strategic planning 92

Search Engine Land

SEPTEMBER 26, 2023

“Since this ‘Medic’ update was so new, we didn’t know where or what to address,” Madden said He and his team took about six months to revamp their strategies, reassess their content, strengthen their link building campaigns and make several other crucial adjustments to bounce back. “At GA4 wasn’t merely a new “version.”

E-commerce 119

E-commerce Engineering Gaming Gambling 119

SaaStr

SEPTEMBER 10, 2020

And so when I saw 6sense had the capability to be able to make sure that all of your hard sales and marketing time and money and muscle go towards the right accounts, go towards accounts and market and then could help me orchestrate these campaigns. I use a strategic planning tool called V2MOM. What’s our vision?

Presentation 77

Presentation Territory Start-ups Quota 77

Search Engine Land

FEBRUARY 27, 2023

Google opens complaint form to crack down on fake info in Maps 2019: Google launched the Business Redressal Complaint Form to allow searchers and users to report fraudulent activity relating to businesses Google Maps. search results. However, pages that weren’t part of the consumer health profile would potentially feature ads.

CTR 87

CTR E-commerce Legal Engineering 87

Highspot

JANUARY 30, 2025

Whether its a sales kickoff (SKO) , product launch training, or team alignment session, live and hybrid training events empower you to foster collaboration, ensure consistent messaging, and drive skill development across teams.

GTM 59

GTM Launch Strategic planning Strategize 59