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Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI. I am trained with Search Engine Land content.

Promote 107
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Turn Your Biggest Fans Into Sales Machines: A Guide to Referral Marketing

Salesforce

This is called referral marketing. Brands are increasingly tapping into the power of referral marketing, and customers like the rewards they get from being a brand advocate. Turn brand advocates into sellers Learn how you can quickly launch referral marketing promotions across the full customer journey.

Referrals 124
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11 Lead Generation Campaign Examples That Work Very Well

ClickFunnels

The post 11 Lead Generation Campaign Examples That Work Very Well appeared first on ClickFunnels. And what better way to learn lead generation than by analyzing examples of past successful lead-gen campaigns? To be clear, we’re not running these webinars live every time someone signs up. Referral Rewards. And lots more.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing playbooks work the same.

Campaign 149
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Best of SearchBot: Create a strategy to build high-quality backlinks

Search Engine Land

Content Promotion: Create high-quality, informative, and shareable content on your website. Promote this content through social media, email outreach, and other marketing channels to attract natural backlinks. HARO (Help a Reporter Out): Sign up for HARO and respond to relevant queries from journalists and reporters.

Finance 102
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Customer segmentation models to improve the performance of loyalty marketing campaigns by Comarch

Search Engine Land

This, together with recognizing their loyalty to your brand with incentives (coupons, rewards or promotions), all lead to gaining a larger share of your members’ wallets and spend. Remember that this information is crucial when creating your segments and will be the foundation of the marketing campaigns and initiatives.

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5 Ways To Generate More Leads For Lawyers [A Guide]

ClickFunnels

Let’s start by defining the key term of this article: A lead is a potential customer who has given you their contact details (typically either their name and email address or just their email address). Pick the issue that comes up most often and provide a free solution to it in a format that makes the most sense. What is a Lead?

Referrals 237