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How marketing leaders can transform marketing from a support function to a growth driver

Martech

The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., They overwhelmingly believed that well-executed marketing initiatives represent capital investments (rather than mere operating expenses). Marketing should not be a support function measured solely by campaign metrics.

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6 Tips for Using Sales Acceleration to Close Deals Faster

Salesforce

So, closing more deals more quickly is a win for everyone sales representatives, sales managers, the finance department, and a company’s leadership. As a result, 84% of sales representatives missed their quota last year, and 67% expect to miss it this year. You only have so much time in a day. How do you make that happen?

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The AI messaging pivot happening across SaaS

Sales Hacker

Get specific – launch campaigns 2x faster beats transform workflows. A quick cheatsheet for better AI messaging: Replace AI-powered with outcomes – what does it enable? Use your customers language – not your internal jargon. Anchor with proof – even directional data builds credibility.

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The Tech Giants Are Going (Back) to Washington. Here's What to Expect.

Hubspot

Washington, D.C. Representatives from Facebook, Google (and companies it owns, like YouTube), and Twitter have testified at Congressional hearings for a range of issues -- from data privacy, to election meddling, to their "filtering practices.". is becoming a familiar place for Big Tech executives. They have, and continue to do so.

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ZoomInfo Just Changed Its Ticker to $GTM – Here’s Why That Matters

Sales Hacker

ZoomInfo Marketing: Orchestrate and measure full-funnel campaigns tied directly to buyer intent. Their updated platform reflects that: GTM Studio: Design, enrich, and launch GTM plays without needing help from BI. ZoomInfo Copilot: An AI assistant that guides reps with next-best actions and real-time intel.

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Facebook Uncovered Another Election Interference Campaign

Hubspot

Facebook announced today that it has found evidence of another coordinated election interference campaign on its site -- a likely effort to influence the 2018 U.S. Facebook Uncovered Another Election Interference Campaign. This is the second instance of a high-profile effort to weaponize Facebook with the goal of influencing a U.S.

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Gaining referrals from Millennials and Gen Z: Thursday’s daily brief

Martech

Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. During the pandemic, we had a successful campaign where we were offering card members and prospects home furnishing discounts.”. Read more here. Yelp launches new platform: Yelp Audiences .

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