Salesforce

OCTOBER 1, 2024

Some retailers may be missing out on opportunities to rev up sales through the end of October. After some years of declining sales, retail’s Halloween season is now the industry’s second biggest retail holiday. But last year, the National Retail Federation estimated the U.S. What’s the scariest thing about Halloween?

Retail 105

Retail Promote Sales Follow-up 105

Search Engine Land

SEPTEMBER 4, 2024

Whether a company is experiencing downturns or undergoing strategic changes, advertising teams must navigate shrinking budgets while proving the value of every ad dollar. Internal priorities: Companies may reallocate marketing funds to other channels or departments based on performance and strategic goals.

Retail 74

Retail Healthcare Strategize Campaign 74

Martech

AUGUST 8, 2024

With the backbone of a robust Customer-Led Marketing platform part of the science behind the magic is AI-enabled marketing and generative AI (genAI), which empower marketers to do the following: Gain strategic insights. Automate high-performing campaigns. Personalize experiences at scale. Enable the Position-Less Marketer.

Retail 119

Retail Campaign Follow-up Strategize 119

Search Engine Land

JULY 22, 2024

Christmas and Hannukah are on Wednesdays, eliminating the ease of shopping retail over the weekend for last-minute gifts. You don’t have to separate holiday campaigns this year, saving time and money. Your email campaigns apply to all holiday customers, so there is less design work, split testing and fewer deadlines.

Niche 98

Niche Retail Promote Follow-up 98

Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. By mitigating human error, AI agents function as reliable, strategic assets, representing brands with a local touch that manual efforts struggle to achieve. Adoption is already underway. How does this work?

Drivers/motivators 131

Drivers/motivators Represent Contact Service 131

Martech

JUNE 11, 2025

You don’t have to wait for Black Friday and the holiday season for online retail and ecommerce success. Success means being strategic and intentional about when to appear, not simply shouting louder whenever something happens. Ecommerce calendars have expanded significantly thanks to numerous holidays and cultural events.

Entertainment 108

Entertainment Retail Drivers/motivators Campaign 108

Search Engine Land

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. These problems compound exponentially for localized advertising campaigns.

Non-Profits 74

Non-Profits Real Estate Launch Campaign 74

Salesforce

SEPTEMBER 16, 2024

Whether that’s helping sales reps nurture leads, brainstorming campaign ideas for product marketers, or deflecting customer service calls, these purpose-built agents are focused on one specific job, and doing it exceedingly well. They can’t tell you, for example, about open sales opportunities or provide year-to-date campaign performance.

Healthcare 116

Healthcare Appointment Retail Campaign 116

Search Engine Land

SEPTEMBER 23, 2024

Search Ads 360 has a direct API connection with several search engines , allowing you to view all your campaign data in one place. This streamlined access helps you make informed strategic decisions without consulting multiple sources, saving you time and money. Any changes you make can be automatically copied back to the engines.

Campaign 71

Campaign Engineering Retail Consult 71

ClickFunnels

MAY 8, 2025

It’s not just a buzzword; it’s a game-changer for online retailers who want to increase sales and build a base of repeat buyers. Boosts Conversions By strategically leading customers through a series of steps, you can increase their chances of purchasing. You need a plan for turning visitors into loyal customers.

E-commerce 130

E-commerce Strategize Retail Trust 130

Martech

SEPTEMBER 26, 2024

Clinch announced a suite of self-service capabilities with Flight Control Copilot for its campaign activation platform. Copilot can automate much of the campaign workflow, identify patterns in performance and suggest improvements. It can also create sophisticated message templates using a plain text prompt.

Commission 70

Commission Retail Campaign Technology 70

Search Engine Land

AUGUST 8, 2024

With the backbone of a robust Customer-Led Marketing platform part of the science behind the magic is AI-enabled marketing and generative AI (genAI), which empower marketers to do the following: Gain strategic insights. Automate high-performing campaigns. Personalize experiences at scale. Enable the Position-Less Marketer.

Retail 89

Retail Campaign Follow-up Strategize 89

Martech

FEBRUARY 3, 2025

Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. This strategic foresight can spark transformation. What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap? They study it, map it out, and then look for the right tool to solve it.

Finance 110

Finance Technology Technology Drivers/motivators 110

Martech

JANUARY 15, 2025

Whe do know that regardless of which platform customers move to, they will have things to say about brands and retailers. Brands also need to make their products more discoverable on social, whether thats through user-generated content or expanded influencer campaigns. as the date for a likely ban approaches.

Niche 117

Niche B2B Service Retail 117

Martech

JANUARY 14, 2025

Agencies leaning in Budgets will be tighter this year, so agencies will increasingly rely on technology to negotiate better deals for clients and measure campaign effectiveness. Brands and retailers will also have to make sure the supply chain is flexible enough to deliver on personalized offers.

Negotiate 129

Negotiate Advertising/ Marketing Cross-sell Technology 129

TrackStreet

OCTOBER 30, 2024

MikMak and TrackStreet Ink Partnership Deal Delivering Unprecedented Profitability and Growth for Multichannel Brands Worldwide Strategic Partnership Combines Commerce Enablement and Analytics with Brand Protection for Accelerated Global Growth NEW YORK , Oct.

E-commerce 52

E-commerce Strategic partnership Retail Manufacturing 52

Salesforce

FEBRUARY 14, 2025

Hyper-personalization is a strategic imperative for success. It goes beyond traditional personalized marketing by using detailed user profiling and data-driven insights to deliver content, offers, and interactions that feel truly personal.

A/B testing 98

A/B testing CTR Click Through Rate Healthcare 98

Hubspot

JULY 22, 2024

In inbound sales , prospects willingly “opt-in” and become a lead after encountering your website or campaign. I am calling about our software that helps you with the strategic implementation of your biggest problems from Outbound Company. For example, maybe your verticals are hospitality and retail.

Cold Call 78

Cold Call Hospitality Objectives and Key Results Follow-up 78

Martech

JUNE 24, 2025

Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. As brands chase precision and scale, retail media networks (RMNs) are stepping up with the data, formats and reach to deliver both. This is a logical strategic extension for RMNs. Native placements.

Retail 75

Retail Campaign Strategize Cross-sell 75

PandaDoc

JUNE 2, 2025

Example Emma begins her sales call by referencing the recent labor cost trends across the retail industry. Emma is careful to position this solution as a strategic fix to a known revenue leak: An immediate answer to an immediate problem. That way, insights gathered by the marketing team arent trapped in a campaign.

Process 52

Process Objectives and Key Results Sales Angle 52

Salesforce

MARCH 26, 2025

AI offers an equal footing for small and medium-sized business (SMB) owners competing with big retailers through diverse tools and resources. They can analyze real-time shopping trends, handle sales queries, and run end-to-end marketing campaigns to help increase conversions. Luckily, with artificial intelligence (AI) , you got this.

Price 52

Price Campaign A/B testing CTR 52

Sales Hacker

MARCH 4, 2025

To flip our [00:15:00] resources to the SLG motion and let’s get a, uh, strategic AE on this one. Now we’re going after us and be, you know, retail customers. So I would never tell people, you know, I want you to try this set of emails, this set of tactics, go after, um, you know, go after the ad campaigns in this way.

GTM 74

GTM X-functional Start-ups Campaign 74

Martech

MAY 12, 2025

Retailers across the U.S. The importance of holistic advertising for retail If you think traditional advertising methods, such as Google Ads alone, still suffice, then its time for a reality check. Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience?

Retail 107

Retail Strategic partnership Networking Commission 107

Salesforce

NOVEMBER 11, 2024

Imagine seeing which products are trending or knowing which marketing campaigns work best. Here’s how they’re making a difference: Retail virtual assistants : An AI agent for retail automates inventory management, answers customer questions, and suggests products. 71% of SMB marketing teams use AI to turn data into action.

Real Estate 105

Real Estate CRM Hospitality Retail 105

Martech

MARCH 20, 2025

It helps businesses analyze conversations, connect with customers and extract insights for strategic decision-making. These tools help retailers measure and optimize customer experiences by using automated, high-engagement marketing across channels such as email and text.

Retail 99

Retail Launch Education Represent 99

Salesforce

OCTOBER 29, 2024

It includes information such as purchase history, demographics, preferences, and engagement with marketing campaigns. More resources 7 Proactive Steps to Improve Customer Loyalty How to Keep Customers Hooked with Lifecycle Marketing 8 Ways Marketing Agents Can Help You Build, Launch, and Track Campaigns Like Never Before What Is Zero Copy?

Customers 72

Customers Retail CRM Healthcare 72

Salesforce

MARCH 18, 2025

Are you optimizing campaigns before it’s too late, or are you constantly playing catch-up, reacting to yesterday’s results? The real challenge is using that data to optimize campaigns when it matters most. But without clear insights, optimizing campaign spend and understanding channel effectiveness becomes impossible.

Campaign 100

Campaign Pipeline Trust Retail 100

Martech

APRIL 24, 2025

Retail sales lifted significantly in the Columbus market afterward. That’s not a campaign. Ensure strategic fit Does the brand activation support your core positioning and promise? Daily cleaning staff on site. The result? People who used the Charmin restrooms stayed at the fair seven hours on average. Just four hours.

Trust 104

Trust Pitch Government Launch 104

Martech

APRIL 16, 2025

Using generative AI tools for content creation with Lisa Peyton, an immersive and strategic communications instructor at the University of Oregon. Example : Use AI to analyze a single high-priority campaign’s creatives, see what resonates most with your key segments, and optimize further from there.

E-commerce 100

E-commerce Retail A/B testing Drivers/motivators 100

TrackStreet

JULY 2, 2025

Here’s what it takes to go from reactive to strategic — and how tools like TrackStreet can help you protect your brand at scale. To combat this issue, brands must adopt a multi-faceted approach that encompasses legal, technological, and strategic elements. To reduce risk, brands must diversify.

Legal 40

Legal Retail Profit margin A/B testing 40

Martech

APRIL 3, 2025

Weve created false trade-offs, where brand investment is seen as a nice-to-have because it doesnt show up in the same dashboards as conversion campaigns. These methods can isolate brand campaign effects on traffic, conversions and downstream performance efficiency. Disparate, disconnected measurement reinforces that divide.

Campaign 91

Campaign Drivers/motivators Growth Finance 91

Hubspot

FEBRUARY 26, 2025

It enables businesses to not only predict future sales revenue but also make informed decisions about resource allocation, investments, and strategic initiatives. Revenue directly impacts marketings budget, determining the extent and resources that can be applied to marketing campaigns. Resource planning.

X-functional 59

X-functional Finance Growth Price 59

Martech

JUNE 4, 2025

“Successful marketing teams invest strategically in both technology and talent, recognizing email isn’t just a cost-effective channel when executed thoughtfully, it’s a high-performing business driver.” In contrast, tech companies prioritize purchase and transaction history data, using email campaigns as lead drivers.

Drivers/motivators 55

Drivers/motivators Retail Strategize Technology 55

Martech

MARCH 10, 2025

Campaigns, channels and customer interactions generate endless metrics, often fragmented across platforms. The decline of third-party cookies and the explosion of new marketing channels connected TV, retail media, digital out-of-home and more only deepen this fragmentation. These efforts resulted in $4.1

Retail 122

Retail Campaign Trust Strategize 122

Salesforce

APRIL 16, 2025

Discover your organizations AI readiness and learn strategic opportunities for adoption. Optimize marketing campaigns by predicting which promotions will fuel conversions. Here are just a few ways AI is making a difference: Retail: AI is transforming the way we shop, both online and in stores. Are you ready to succeed with AI?

E-commerce 59

E-commerce Healthcare CRM Finance 59

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

Retail 119

Retail Networking Profit margin Technology 119

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. They can produce audio assets for each variation in the ad campaign, or they can use generative AI production. An audio player integrated with Flight Control allows users to preview audio campaign assets.

Campaign 120

Campaign Strategic partnership Sports Territory 120