Martech

MAY 8, 2025

It found that 64% adopted AI because the risk of falling behind drives investment in some technologies before they have a clear understanding of the value they bring to the organization. Furthermore, 37% said its better to be fast and wrong than right and slow when adopting technology.

Launch 85

Launch A/B testing Campaign Angle 85

Martech

SEPTEMBER 13, 2024

presidential campaign crossed another milestone this week with the first televised debate between the two candidates. The Harris campaign was mirroring the strategy used by Sen. Raphael Warnock (D-GA) during his 2022 reelection campaign. campaign this year used IRIS.TV-enabled campaign this year used IRIS.TV-enabled

Sports 119

Sports Campaign Clients Represent 119

Martech

DECEMBER 26, 2024

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai. These experiences will be powered by AI.

Customers 126

Customers Government Healthcare Hospitality 126

Martech

APRIL 24, 2025

This AI-powered system supports interactive graphics for sports, news, and entertainment storytelling. These tools use OpenAI’s gpt-image-1 technology. Tagboard launched Spark AI, designed for content and commerce teams to deliver shoppable moments during live broadcasts and events.

Launch 107

Launch Angle Entertainment Sports 107

Salesforce

MARCH 27, 2025

Through a partnership with the United Football League, Agentforce the agentic layer of the Salesforce platform will provide a more personalized fan experience for the UFL , and become the first AI agent to power insights during game broadcasts on FOX Sports. This partnership goes beyond technology its about authentic storytelling.

Sports 90

Sports Gaming Entertainment Launch 90

Sales Hacker

FEBRUARY 25, 2025

With 15 years of experience at Twilio, Zuora, Salesforce, and SAP, she has led award-winning campaigns and helped six companies exit successfully. But Katrina has also created award winning integrated campaigns through data storytelling. And then, uh, putting it out in the market would be a beautiful campaign.

GTM 84

GTM X-functional Objectives and Key Results Start-ups 84

Martech

AUGUST 7, 2023

When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. Who : NC Fusion is a nonprofit youth sports organization operating in the Greensboro–Winston-Salem–High Point (“Triad”) region of North Carolina.

Sports 98

Sports Campaign Territory Legal 98

Martech

JUNE 18, 2024

Amid the sea of emails, one catches your eye — a message from your favorite sports store about the perfect running shoes for the marathon you’re gearing up for. Let’s dive into the key elements that make email campaigns effective, including how to: Create irresistible subject lines. What made this email stand out?

Campaign 122

Campaign A/B testing Sports Retail 122

Martech

DECEMBER 7, 2021

The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with Dick’s Sporting Goods to build out a marketing tech roadmap for the brand to address these issues.

Technology 122

Technology Technology Sports Pitch 122

Veloxy

JUNE 7, 2021

With that in mind, here are 25 of the best cold email subject lines for you to try in your next email campaign. People want to discuss and chat about the latest world event or recent technological innovation. . #6: This is the perfect way to kick off a new email campaign about an upcoming product launch. . #7:

Promote 300

Promote Launch Technique Sports 300

Martech

SEPTEMBER 28, 2022

To Dr. Brian Cugelman, a senior behavioral scientist at the Toronto-based Behavioral Design Academy, “what went wrong” here is a good example of a “backfire” — an ad campaign that delivers an unintended consequence, sometimes bad. A campaign can have a positive or negative outcome and have intended and unintended consequences.

Campaign 122

Campaign Promote Sports Pitch 122

Martech

MARCH 2, 2023

Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Consumers learned about the campaign courtesy of the Instagram hub hosted by basketball great Shaquille O’Neal. Consumers learned about the campaign courtesy of the Instagram hub hosted by basketball great Shaquille O’Neal. Image: Papa Johns & Netspend.

Campaign 111

Campaign Objectives and Key Results Angle Promote 111

Martech

FEBRUARY 7, 2022

During the past few years, after I transitioned formally and more fully to the marketing operations and technology space, I’ve continued to feel a bit of a misfit. While the marketing operations and technology community doesn’t ignore web systems, it could benefit from focusing on them more. Don’t forget the web.

Technology 98

Technology Technology E-commerce Sports 98

Martech

MAY 21, 2024

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Hyper-targeting is all about the data For any micro-targeting campaign to be successful, data must underpin the strategy from defining the target through to optimization.

Campaign 117

Campaign Niche Territory Construction 117

Hubspot

AUGUST 2, 2012

Some companies have already jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns. The brands that create campaigns that are inspiring to viewers and marketers alike -- whether for the emotion they elicit, or for the reminder of exactly how to execute a remarkable ad or marketing campaign.

Campaign 78

Campaign Gambling Sports Launch 78

Martech

DECEMBER 30, 2021

When ads are bought and sold programmatically, campaigns can be planned across other digital channels, and this is why programmatic buys are gaining a bigger slice of overall ad sales. These changes will allow advertisers to more dynamically and granularly manage reach and frequency for their campaigns,” Markman stated. “As

Sports 122

Sports Gaming Campaign Growth 122

Martech

MAY 2, 2024

For marketers, the ability to reach these consumers at scale is also improving with AI technology. Google AI Google advocated for the need to unify CTV, linear and creator campaigns within a single DSP. Google AI technology uses genAI to allow marketers to easily build audiences in Google’s Display & Video 360 (DV360) DSP.

Sports 114

Sports Networking Technology Technology 114

Hubspot

APRIL 25, 2011

Here are 10 ways to incorporate mobile technology into your marketing strategy: 1. SMS has many useful applications in the mobile technology realm, one of which is alerts and reminders. Banks use this technology to alert customers of balances on their accounts. Many of you may be familiar with this technology already.

Technology 78

Technology Technology Retail Non-Profits 78

Martech

DECEMBER 2, 2022

These clean rooms, which can be built in minutes, will keep data secure, while advertisers can use insights from the data to optimize campaigns and make other advertising and marketing decisions based on these insights. For instance, Fox Corporation is on board with their sports, news and entertainment properties. “It

Entertainment 114

Entertainment Sports Campaign Clients 114

Martech

JUNE 15, 2023

It also provides up-to-date performance data in order to optimize campaigns on-the-fly. With more screens and more premium locations, brands have better opportunities to reach their target audiences and integrate DOOH into multi-channel campaigns. Website visits: DOOH campaigns can drive traffic to a website. and Canada.

E-commerce 124

E-commerce Sports Campaign Entertainment 124

Martech

JULY 19, 2021

It’s a strategy within an overarching campaign — let’s do this messaging to reach early movers in home technology, for instance, and use different creative.”. This collaboration allows brands to serve smart campaign messaging and get the most out of their spend by connecting in a more meaningful way.

Sports 122

Sports Legal Retail Campaign 122

Sales Hacker

JULY 18, 2018

Consequently, if you don’t have omnichannel technology tools in your sales stack , you’re already behind competition. This guide will help you learn a little more about your options in omnichannel technology. As a shopper, you’re at the familiarity stage as you seek to learn more about the technology you need to win customers.

Technology 73

Technology Technology Sell Retail 73

Martech

MAY 3, 2022

Reading and responding to audience reviews is a big part of designing a successful marketing campaign and significantly enhances the overall customer experience. You can also use social media advertising tools to make mass changes to your campaigns, automate processes like responding to users, and optimize data analytics.

Sports 144

Sports B2C Entertainment Technology 144

Martech

JANUARY 4, 2022

IAS will integrate Context’s AI-driven technology with its own Context Control suite, which enables marketers to target and deliver ads in suitable, safe contexts. The real future in CTV is when these opportunities can be identified during live broadcasts like sports events that draw big audiences.

Sports 114

Sports Campaign Engineering Technology 114

Martech

JANUARY 25, 2024

Many other studies support this and yet the technology continues to be used by law enforcement agencies and private enterprises. As a result, the FTC has banned the pharmacy chain from using the technology for five years. And now, this week’s AI-powered marketing technology releases.

Sports 109

Sports Technique Campaign Technology 109

Martech

DECEMBER 28, 2023

They want to keep budgets down, even as a busy political campaigning season will drive prices up. for digital media technology company Adlook. In addition, the increased need for privacy protections will likely further push brands toward adopting more efficient — and controllable — campaign executions.

Click Through Rate 135

Click Through Rate Sports Campaign Service 135

Martech

JULY 20, 2021

But inciting interest from an individual, much less turn them into a buyer, takes more than a catchy subject line or a flashy social media campaign. Consumers are inundated with marketing messages at every turn. Publishers also understand that the relationship with their readers is established and deepened over time, story-by-story.

Sports 131

Sports Trust Niche Campaign 131

Martech

OCTOBER 6, 2021

In the martech world, a tool unites customer data just like fans at a national sporting event: a Customer Data Platform (CDP). Achieve a 360-view of the customer and keep that data in one place to ensure each customer has their own ID/profile for business intelligence and personalized marketing campaigns.

Customers 102

Customers Sports Campaign Technology 102

Martech

SEPTEMBER 23, 2021

At a time when sporting events were shuttered, the U.S. We don’t have the ability to go in and basically turn on campaigns every day for different types of segments.”. If somebody changes from a non-ticket buyer to a ticket buyer, the campaign has to update accordingly, and the same goes for all of our business lines.”.

Sports 117

Sports Campaign Meeting CRM 117

Martech

FEBRUARY 10, 2022

Their message, “Work without Limits,” came out of their IPO campaign last year and aims at inspiring workers at every level, not just executive decision makers. In this way, monday.com is opening up the audience for B2B technology and helping to bolster the no code/low code movement. Short form social engagement by Ricola.

Gaming 98

Gaming Sports B2B Campaign 98

Sales Pop!

NOVEMBER 18, 2022

Invest in Modern Technology. To keep ahead of the competition, promote the technology solutions you provide to make trading easier. However, keep in mind that the most effective are automated email campaigns that allow for consumer segmentation and message personalization. Investigate Other Industries.

Referrals 130

Referrals Education Gaming Entertainment 130

Martech

OCTOBER 27, 2021

Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. It’s not just the people who are actually going to be affected [by the technology] but a much wider facet of the business.”. Demands for deeper engagement. “We

E-commerce 122

E-commerce Customers Sports Technology 122

Martech

OCTOBER 13, 2022

Because they come from different worlds, there can be some head-butting and some frustration,” said Steve Petersen, marketing technology manager for subscription management platform Zuora, at The MarTech Conference. Otherwise it’s impossible to put each effort into context and know how the campaign is performing overall.

Sports 107

Sports Gaming Campaign Retail 107

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Shoppable ads are still relatively new to most consumers,” said Chad Engelgau, CEO and President of multichannel marketing technology company Acxiom. “In How will these opportunities shake out in the upcoming year?

Entertainment 141

Entertainment Sports Niche Networking 141

Martech

JULY 29, 2022

So, technology and innovation, as it relates to the footwear world, is part of our DNA. The promotion worked even better because Curry’s team, the Golden State Warriors, went all the way in the playoffs and won the championship, giving the campaign maximum leverage. Curry Brand was founded on performance and purpose. Why we care.

Transportation 124

Transportation Gaming Promote Sports 124

Martech

FEBRUARY 2, 2024

It’s easy to get caught up in the promise of cutting-edge technology and lose sight of the practicalities involved in bringing these tools to life. This melding of technologies under one umbrella creates a facade of integration. A beautifully built martech infrastructure that’s a marvel of technology but somehow misses the mark.

Objectives and Key Results 107

Objectives and Key Results Technology Technology User Experience 107

Salesforce

SEPTEMBER 25, 2023

Follow an AI strategy playbook that helps you build a trustworthy foundation: for example, deciding on an approach, readying your technology, and enabling your people. has an AI product owner and change agent who works with the tech competency center “hub” to find new uses for AI, deliver the technology, and ensure employee adoption.

Electricity 133

Electricity Appointment Sports CRM 133