ClickFunnels

SEPTEMBER 28, 2021

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. It’s important to understand the difference between traditional marketing and agile marketing : The traditional approach to marketing involves creating a marketing campaign in isolation, then launching it and hoping for the best.

Campaign 256

Campaign Product Niche Promote 256

Martech

NOVEMBER 4, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field. I am trained with MarTech content.

Technology 116

Technology Technology Niche Customer Relationship Management 116

Martech

MARCH 12, 2025

To thrive in this climate, focus on using data analytics, embracing technological efficiency and reimagining what marketing means in an age of economic pressure. Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Email: Business email address Sign me up!

Strategic partnership 113

Strategic partnership Strategize Finance B2B 113

Martech

AUGUST 13, 2024

The essentials of operational maturity involve management practices, process improvement, technology and how it’s used, and staff capabilities, including existing skill sets, training opportunities, and identifying personnel or skill gaps. For example: Strategic performance measures. Are your technology tools integrated?

Objectives and Key Results 113

Objectives and Key Results Strategize Follow-up Technology 113

Martech

DECEMBER 9, 2024

These marketers will not only leverage AIs capabilities but also ensure that every decision, campaign, and interaction resonate on a human level. Technology can handle compliance, but accountability is a human responsibility. Marketers are the stewards of ethical practices, ensuring technology serves both customers and brands.

Campaign 123

Campaign Technology Technology Strategize 123

Martech

MAY 8, 2025

Despite marketing technologies’ promise, organizations still struggle to link their efforts to measurable business outcomes. Platforms like Salesforce offer structured ways to track campaigns, but turning data into clarity for most teams remains a challenge. Each action introduces inefficiencies and space for human error.

Campaign 81

Campaign Angle CRM Follow-up 81

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables.

Non-Profits 119

Non-Profits Real Estate Launch Campaign 119

Martech

NOVEMBER 8, 2024

The post-campaign phase is crucial for understanding results and extracting actionable insights to inform future strategies. We’ll cover the importance of thorough data analysis, recognizing and overcoming biases and incorporating feedback loops to refine strategies — ensuring each campaign builds on the last.

Campaign 129

Campaign Launch Strategic planning Strategize 129

Martech

AUGUST 15, 2024

Delivering marketing value across the enterprise Marketing’s impact extends beyond lead gen and crafting campaigns. It’s a strategic powerhouse intersecting with every aspect of the business. Marketing, at its best, is the strategic intelligence fueling sales growth,” said Allen Richey, Chief Operating Officer at PacTech.

Growth 122

Growth Sports Entertainment Finance 122

Martech

NOVEMBER 6, 2024

The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. Additionally, search ads allow for easy activation, editing and keyword and creative adjustment both during campaign setup and while it’s live.

Campaign 127

Campaign Launch Growth Strategize 127

Martech

JULY 16, 2024

This involves setting specific, measurable, achievable, relevant and time-bound (SMART) goals for every campaign and activity. Tailoring metrics to specific marketing activities ensures that the unique goals of each campaign are accurately measured. However, technology alone is not enough.

Finance 125

Finance Non-Profits Click Through Rate Strategize 125

Martech

MARCH 6, 2025

This webinar explores a structured approach to managing marketing campaigns from start to finish, focusing on practical tools and techniques that drive efficiency and impact. The post Managing complex marketing campaigns appeared first on MarTech.

Campaign 73

Campaign Strategic planning Technique Strategize 73

Martech

AUGUST 9, 2024

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. And if the campaign is evergreen, there must be oversight as well.

Territory 117

Territory Transportation Electricity Government 117

Martech

AUGUST 8, 2024

It also supports comprehensive campaign measurement, enabling operators to evaluate the effectiveness of their gamification strategies. These models utilize ID-free technology, which predicts the value of an ad impression without identifying the user, offering a privacy-safe solution for advertisers.

E-commerce 121

E-commerce Objectives and Key Results Hospitality Strategic planning 121

Martech

SEPTEMBER 27, 2024

ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. Major social platforms provide advanced tools for real-time tracking of ROAS, enabling quick campaign adjustments. However, success also depends on a proactive and strategic marketing team.

Campaign 128

Campaign Conversion Strategize Trust 128

Martech

NOVEMBER 11, 2024

Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Here’s an in-depth look at each role, highlighting how each function contributes to making strategic blueprints real-world successes.

A/B testing 115

A/B testing UX CRM Campaign 115

Martech

JANUARY 2, 2025

These models mix in-house technology with third-party solutions. Rather than overburdening IT teams with full platform builds, retailers will adopt frameworks that support custom program design while leveraging existing infrastructure, said Aran Hamilton, CEO of RMN orchestration technology company Vantage.

Retail 120

Retail Networking Transportation Hospitality 120

Heinz Marketing

AUGUST 9, 2024

These insights enable you to create highly targeted marketing campaigns that resonate with your audience. For instance, if AI identifies a trend of customers purchasing workout gear in January, you can launch a targeted campaign for fitness products in December to capture early interest. Want to learn more about working with an agency?

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Martech

DECEMBER 4, 2024

The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. Step 1: Anchor martech decisions in business outcomes Before considering any technology, CMOs must first define what success is. Let’s explore how to cut through the noise and deliver quantifiable value.

Objectives and Key Results 126

Objectives and Key Results Technology Technology High impact 126

Martech

DECEMBER 23, 2024

I am the first generative AI chatbot for marketing technology professionals. Case studies on successful campaigns: Articles that detail real-world examples of successful marketing campaigns, including the strategies used, challenges faced, and measurable outcomes, are highly valuable. I am trained with MarTech content.

B2B 109

B2B CTR Click Through Rate Strategic planning 109

Martech

APRIL 15, 2025

What’s fueling the rise of the strategic marketing analyst? Four forces are reshaping the analyst’s role in ways that will demand more integration, agility and strategic contribution: AI-driven automation particularly agentic AI will handle many time-consuming tasks that previously bogged analysts down.

Strategize 127

Strategize Government Drivers/motivators Campaign 127

Martech

JANUARY 9, 2025

The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. By mitigating human error, AI agents function as reliable, strategic assets, representing brands with a local touch that manual efforts struggle to achieve. Adoption is already underway.

Drivers/motivators 130

Drivers/motivators Represent Contact Service 130

Salesforce

JULY 18, 2024

According to the Salesforce State of Commerce report: The data shows that businesses in all industries can benefit from embracing the latest technologies. Taking an innovative approach to using this technology can result in outcomes that are better than expected. The latest technology does more than store data in the cloud.

A/B testing 98

A/B testing Retail CRM Consult 98

Martech

JULY 30, 2024

While startups often kick off with agile, cost-effective tactics, large corporations typically have extensive resources and cutting-edge technologies. However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance.

X-functional 115

X-functional Territory Customer Relationship Management CRM 115

Martech

JULY 18, 2024

Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration. Dig deeper: Strategic vs. tactical decisions: How to find the right balance 2. It’s time we address it head on.

Objectives and Key Results 119

Objectives and Key Results Government Launch Strategize 119

Martech

OCTOBER 1, 2024

In other words, we can claim agency (control) to use these technologies to benefit customers AND our business processes. Improving customer campaigns This output file could then be imported into a CRM or marketing automation platform (MAP) to drive follow-up messaging and campaign plans. Email: Business email address Sign me up!

Construction 121

Construction CRM Contact Follow-up 121

Martech

OCTOBER 14, 2024

I am the first generative AI chatbot for marketing technology professionals. Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Use insights gained from performance data to make informed adjustments to your campaigns.

Objectives and Key Results 115

Objectives and Key Results Territory Click Through Rate CRM 115

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Loyalty programs have evolved beyond simple points systems to sophisticated, data-driven strategies that leverage technology and personalized experiences.

Cross-sell 111

Cross-sell Drivers/motivators Strategize Promote 111

Martech

JULY 24, 2024

Coca Gauff and Little Simz in a recent Bose campaign. Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams. Image: Bose. In the U.S.,

Sports 118

Sports Gambling Entertainment Hospitality 118

Martech

AUGUST 6, 2024

There were marketers in the office, devising campaigns to promote not just our websites and print publications, but also our countless events and awards shows. He didn’t plan the campaigns or create content; he executed them, which was crucial. Does that mean all marketing is reducible to technology? That’s clear.

Promote 113

Promote Campaign Follow-up Technology 113

Martech

JANUARY 18, 2024

To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals. Integrating your martech tools isn’t just about technology — it’s crucial for long-term business success. Enabling personalized content.

Strategize 121

Strategize Growth Territory Technology 121

Veloxy

JANUARY 7, 2025

Also review what technology and tools your team employs. These types of discussions should center around what youre learning about your customers needs and behaviors so that you can deliver campaigns that reflect realities in the world. These technologies enable your sales reps to spend more time on strategic initiatives.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

SEPTEMBER 6, 2024

Dig deeper: AI content creation: Ushering in the unimaginable 7 emerging trends to watch If there’s one thing I’ve learned in my years of covering marketing technology , it’s that the only constant is change. This convergence is going to open entirely new possibilities for creative campaigns.

Negotiate 130

Negotiate Campaign Strategic planning Start-ups 130

Heinz Marketing

AUGUST 1, 2024

We believe it’s essential to continuously explore and test new tools and technologies—including AI—to optimize our work and enhance the B2B marketing strategies we develop for our clients. Our values-driven approach shapes how we embrace and implement AI technologies.

B2B 109

B2B Clients Technology Technology 109

Heinz Marketing

NOVEMBER 11, 2024

Marketing orchestration is the strategic coordination of resources to ensure they work together harmoniously. It can make sure each budgetary element—content, campaigns, and technology investments—is optimized to work together, driving cohesive demand generation throughout the fiscal year. What trends do you foresee?

Campaign 96

Campaign Strategize Technology Technology 96

Martech

JULY 26, 2024

As the marketing technology landscape expands , martech managers will find themselves in a vulnerable position when faced with potential budget cuts. When we discuss “company value,” we’re not referring to ROMI or campaign ROI but to the total company value reported in annual reports. “Are we getting value from our martech?”

Pharmaceutical 116

Pharmaceutical CRM B2C Technology 116

Martech

JANUARY 14, 2025

Agencies leaning in Budgets will be tighter this year, so agencies will increasingly rely on technology to negotiate better deals for clients and measure campaign effectiveness. With the rise of other AI-powered advertising technologies, its likely to gain wider use.

Negotiate 128

Negotiate Advertising/ Marketing Cross-sell Technology 128