Martech

JUNE 11, 2025

Marketing will need to play a strategic role — both at the top of the planning process (brand, messaging, audience analysis) and at the bottom, where the messaging flows through the mix of channels and engages the right audiences. Product contributes knowledge of customer needs, market trends, user experience and product capabilities.

Pipeline 110

Pipeline B2B Cross-sell Education 110

Heinz Marketing

FEBRUARY 8, 2023

So, it’s no surprise campaign spending is down across almost all channels. After that, it’s all centered on strategic implementation. Then, you could run the campaign on LinkedIn and Facebook—and you wouldn’t be wrong. Beyond that, LinkedIn and Facebook provide very different user experiences.

Promote 108

Promote Strategize Growth Campaign 108

Hubspot

JUNE 8, 2015

Instead of thinking of a desktop experience, a mobile experience, a tablet experience, and a Apple Watch experience, we'll need to pursue one, holistic approach -- an omni-channel experience. What Is an Omni-Channel User Experience? 7 Companies With Inspiring Omni-Channel Experiences.

User Experience 78

User Experience Appointment Entertainment Strategic planning 78

Martech

FEBRUARY 24, 2025

On the surface, these bundled offerings promise a “one-stop shop,” but in reality, they create convoluted user experiences, integration headaches and vendor lock-in. AI could radically streamline tasks such as segmentation, personalization, creative adaptation, data cleansing, campaign optimization and more.

Objectives and Key Results 100

Objectives and Key Results Government Technology Technology 100

Martech

FEBRUARY 17, 2025

Develop and test marketing campaigns aimed at customer acquisition and retention. Collaborate with product teams to enhance user experience and drive engagement. Monitor and optimize outbound campaign performance. Strategic thinking: Capacity to develop long-term strategies that align with business goals.

GTM 114

GTM Engineering Customer Relationship Management Lead generation 114

Martech

DECEMBER 19, 2024

Every design element affects how users interact with your call to action, from color choices to strategic placement. The psychology of color Color influences how users perceive and respond to CTAs. These adjustments improve the user experience across devices and abilities.

A/B testing 123

A/B testing Drivers/motivators CTR Click Through Rate 123

Martech

APRIL 14, 2025

For instance, AI can enhance efficiency by automating manual tasks, allowing marketers to focus on strategic initiatives rather than routine operations. This not only reduces costs but also accelerates the time to market for campaigns and initiatives.

User Experience 78

User Experience Technology Technology Clients 78

Sales Hacker

JUNE 19, 2019

Let’s look at three specific live chat campaign examples that you can incorporate in your sales strategy to generate more leads and boost revenue. 3 Live Chat Campaigns That Are Perfect for Sales. Lead bot” campaigns. Contextual triggered message campaigns. Chat + Email campaigns. Lead Bot” Campaigns.

Campaign 105

Campaign Cross-sell Sales Up-sell 105

Martech

APRIL 10, 2025

million organic views generated for a single campaign and an 854% boost in blog traffic. Trust me, these metrics are on par with what I’ve experienced with some of my campaigns. I’m confident that all my campaigns are on schedule and up to standard. Users are segmented based on action or interest.

UX 120

UX Campaign Lead generation CRM 120

Martech

FEBRUARY 19, 2024

Strategic CMOs develop skills rubrics spanning martech fluency, data analysis, creative direction and more. In particular, skills-based hiring enables marketing teams to achieve four key imperatives that empower strategic goals. They brainstorm innovative campaigns from varied perspectives.

User Experience 135

User Experience Strategize Technology Technology 135

Salesforce

JUNE 17, 2025

We wanted you to leave Connections with a strong understanding of AI agents, what’s needed to build a data foundation , how to use data and AI to create and optimize campaigns, and the tools to train your teams. Marketing Cloud Next is easy to use across setup, segmentation, campaign management, orchestration, personalization, and analytics.

Campaign 52

Campaign Promote Entertainment Sports 52

Salesforce

FEBRUARY 14, 2025

This level of customization creates a better user experience, drives business growth, and gives companies a clear competitive advantage in todays fast-moving market. Why hyper-personalization matters To stay hyper-relevant in todays marketplace, businesses need to be able to deliver tailored messaging and experiences.

A/B testing 98

A/B testing CTR Click Through Rate Healthcare 98

Heinz Marketing

DECEMBER 21, 2023

It also makes it easier to repurpose content so that for every new marketing campaign, there doesn’t always need to be a huge lift to develop a lot of new content. Having a content taxonomy will improve user experience; it helps users find the information they are looking for quickly and easily.

Campaign 122

Campaign Clients Strategize Contract 122

Heinz Marketing

SEPTEMBER 24, 2021

Creating a Blog Post: Blog post can strategically promote related offers. Be strategic about picking a blog title without “keyword stuffing”. Add that CTA button without disrupting the user experience. Here are 5 steps to creating an effective lead nurture campaign: Set goals, determine what you want to accomplish.

Contact 126

Contact Strategize Conversion Campaign 126

Search Engine Land

SEPTEMBER 12, 2023

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Data team collaboration As PPC campaigns become more first-party data-driven, the partnership between PPC managers and data teams is becoming increasingly important. If not, get started!

Account management 132

Account management Gaming A/B testing Campaign 132

Search Engine Land

NOVEMBER 21, 2023

Ranking on Google, Bing and emerging search platforms now requires a strategic combination of search expertise and public relations finesse. This approach ensures that PR efforts are relevant and strategically aligned to influence audience interests and behaviors. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Objectives and Key Results 110

Objectives and Key Results Strategize Non-Profits User Experience 110

Search Engine Land

SEPTEMBER 6, 2023

Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. Pay attention to their backlink profile, site user experience (UX), and keyword targeting. Strategic timing Timing is everything.

Click Through Rate 126

Click Through Rate A/B testing Retail Promote 126

Martech

MARCH 22, 2024

It’s a foundational step that ensures the cornerstone content your team publishes is relevant and engaging to your target audience and aligned with strategic goals, market dynamics and industry trends. Providing language translations for global campaigns. Creating unique visuals or graphic elements.

Strategize 121

Strategize Campaign User Experience Start-ups 121

Search Engine Land

FEBRUARY 21, 2024

However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey. Create personalized messaging : Beyond just using first names, personalize campaigns based on timing, images, and messages. Tailor your strategy accordingly.

Customers 112

Customers A/B testing User Experience Strategize 112

Martech

OCTOBER 9, 2024

It reduces the time spent analyzing reports, enabling you to focus more on strategic actions. With details on your campaign’s return on investment, you can quickly assess what’s working, pivot strategies for ongoing campaigns, and use data-backed findings to justify future budgets. Learn how to analyze campaign ROI in HubSpot.

Product 122

Product Real Estate CRM Pipeline 122

Martech

MAY 3, 2024

This month’s releases bring you some awesome tools like predictive deal scoring to prioritize sales efforts, along with tools to elevate the customer service experience and smarter, automated conversations powered by AI. Comprehensive campaign management with marketing event e enhancements. Sensitive data storage capabilities.

Service 124

Service E-commerce Strategize Campaign 124

Martech

MAY 1, 2023

A better approach to email campaigns. Email marketing misconceptions We hear two frequent misguided sentiments from our brand-side contacts: They don’t have enough content to deploy for effectively expanded email campaigns. They’re afraid of turning off users with too many sends. How to build your subscriber base.

User Experience 115

User Experience Campaign Follow-up Clients 115

Martech

JANUARY 11, 2024

B2B email campaigns Email campaigns aren’t just for consumer brands. As marketing teams begin to see positive outcomes like increased engagement, open rates, and ROI for advertising campaigns, internal teams will also reap the benefits. We’re seeing more B2B-related email marketing,” said Marin. “We

Profit margin 132

Profit margin B2B Campaign Retail 132

Martech

MARCH 17, 2025

Here are some ways in which marketers are utilizing this functionality: Content creation and ideation Marketers can use the Operator function to brainstorm content ideas for blogs, social media posts and marketing campaigns. Automation: Operator can automate repetitive tasks, freeing up marketers to focus on more strategic initiatives.

A/B testing 81

A/B testing Campaign User Experience Strategize 81

Martech

SEPTEMBER 29, 2023

For example, Einstein GPT can generate personalized emails for salespeople to send to customers, generate targeted content for marketers to increase campaign response rates and auto-generate code for developers. The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly.

Technology 127

Technology Technology Government Legal 127

ConversionXL

NOVEMBER 22, 2016

Larcker writing for HBR , businesses tend to measure too many things when they don’t strategically choose what to focus on: Christopher D. Improve the User Experience. One way to measure positive change on your site, however, is to systematically improve the user experience. Usabilla’s User Experience blog.

Conversion 118

Conversion UX User Experience Government 118

Martech

OCTOBER 26, 2021

Your users’ preferences and expectations are constantly changing, so if your brand’s digital experience isn’t changing as well, customers will find your offerings less relevant. But this is just one part of user experience as a whole. “UX Read more here. CPGs should consolidate their data. Read more here.

UX 109

UX Management Consulting Campaign User Experience 109

Search Engine Land

OCTOBER 13, 2023

While some digital marketers agreed with Google that the practice provides a better user experience, others sided with the Department of Justice (DOJ), arguing that it makes ad auctions unfair and purely helps line Google’s extremely deep pockets. A campaign’s long-term value (LTV) is instead given more weight.

Price 116

Price CTR Click Through Rate Campaign 116

Veloxy

AUGUST 16, 2023

By tailoring the CRM system to your business’s unique needs and integrating it with other applications, you can enhance its functionality and improve the overall user experience. Data Quality High data quality is indispensable for Salesforce ROI.

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

Search Engine Land

SEPTEMBER 25, 2023

Understanding the significance of the customer journey in SEO By aligning SEO strategies with the customer journey, marketers can craft content that is highly relevant and tailored to resonate with users as they research a product or service. Influencers, email campaigns and retargeting efforts can reinforce the commitment made by users.

Customers 125

Customers User Experience B2C Engineering 125

ConversionXL

NOVEMBER 4, 2021

Specifically, according to Leo Castro , previously at PayPal and currently product marketing executive at Decisive Moment Marketing: “ They’ve got to have a mix of traits tied to strategic thinking, cross-functional execution, and of course, messaging acumen.”. That way, they can gather even more information for their future campaigns.

Product 127

Product E-commerce Strategize Angle 127

ConversionXL

APRIL 28, 2021

But when we took a closer look, we discovered that, even if we scaled our email campaigns, the users who received our emails represented a measly 1% of our overall revenue. We launched our second campaign a week later, and the story got worse. Both were above industry benchmarks, which was something we were really proud of.

Product 151

Product Minimum Viable Product Click Through Rate Gaming 151

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences. Can we truly personalize without upfront identification?

A/B testing 118

A/B testing User Experience Strategize Technology 118

Martech

FEBRUARY 2, 2024

And let’s not forget the practicalities of user experience. The reality is that achieving a truly integrated martech ecosystem requires a strategic approach, a keen understanding of the underlying technologies and often, a fair bit of customization. How intuitive is this integrated system for the people who will use it daily?

Objectives and Key Results 105

Objectives and Key Results Technology Technology User Experience 105

Martech

MARCH 5, 2024

HubSpot is also rolling out a series of updates designed to refine your content delivery, optimize lead management processes and provide profound analytical insights that drive strategic decision-making. Easier HubSpot navigation for enhanced user experience. Boosted email deliverability with custom tracking domains.

Strategize 109

Strategize User Experience Contact Service 109

ConversionXL

JULY 16, 2021

How to win the marketing game with strategic messaging. Your messaging strategy needs to align with every other marketing campaign and consideration you deploy. And keep the user experience top of mind. Analyze your competitors to pinpoint your uniqueness and strategically position yourself.

Niche 127

Niche User Experience Transportation Launch 127

Search Engine Land

APRIL 5, 2024

For SEO professionals who operate in an ever-evolving and dynamic industry, adopting this nuanced understanding of thought processes can significantly enhance their strategic planning and execution. This book will help show why putting strategic work upfront is so important to success.

Drivers/motivators 111

Drivers/motivators Negotiate Objectives and Key Results Intrinsic 111