SaaStr

FEBRUARY 10, 2023

Dear SaaStr: How Do Enterprises Decide Which Software Vendor to Sign a Deal With? Going in low alone is unlikely to win a deal in the enterprise. In an emerging category, they will pre-pick the one with the most perceived momentum that also is most focused on solving their particular problem. appeared first on SaaStr.

Negotiate 99

Negotiate Price Contact Market share 99

SaaStr

FEBRUARY 8, 2023

But there’s another SaaS leader that almost everyone in B2B software also uses also founded in 1999 — to manage their events. While the overall category of Virtual Events software is in a funk, Cvent did OK. #2. 70% of Cvent’s revenue comes from its events software. It’s still around, too.

Hospitality 111

Hospitality Growth B2B Service 111

SaaStr

OCTOBER 30, 2022

Gartner: Business Software Spend Still Forecast to Rise 11.3% SaaStr 602: Secrets To Combining PLG and Enterprise Sales with Grammarly CEO Brad Hoover. ?. SaaStr 601: What It Takes to Forge Your Own Category with Braze Co-Founder and CEO Bill Magnuson. ? ? ?. Customers Love a Good Product Roadmap Review. Go Do More of Them.

Quota 110

Quota Presentation Growth Product 110

Search Engine Land

DECEMBER 13, 2023

Optimizing page speed for enterprise-level websites is challenging. Beyond suggesting improvements, your success as an enterprise SEO specialist depends on understanding the web team’s tech stack and their performance budget. Eloqua : Enterprise marketing automation platform. But to get your recommendations implemented?

Negotiate 99

Negotiate Technology Technology Networking 99

SaaStr

JUNE 21, 2022

Almost every category of SaaS exploded during the lockdown, but three saw just crazy boosts: Zoom went from $1B to $3.5B We’d never seen revenue acceleration like this ever in B2B software. We’d never seen revenue acceleration like this ever in B2B software. Other categories were hit less dramatically. It couldn’t last.

Growth 116

Growth Price B2B Product 116

SaaStr

SEPTEMBER 26, 2023

How is AI going to impact the software and SaaS landscape of the next couple of years and also the next 5-10 years? First, let’s talk about the difference between the consumer and Enterprise world. Categories like this will make incredible apps for LMs and AI because of the high volume of tickets and high signal-to-noise.

Contract 101

Contract GTM B2B Negotiate 101

SaaStr

AUGUST 21, 2023

So SaaStr itself is a little funky — we only have 9 team members but a fair amount of scale in terms of reach, revenue, and in some cases, software utilization. So it was interesting when we tried to migrate off an existing enterprise-focused marketing tool we use. 15k a year today for The Enterprise Vendor.

Price 86

Price CRM Closing Customers 86

Martech

SEPTEMBER 13, 2021

Conductor, an enterprise SEO and content management platform, caters to marketers — meaning, they tend to switch jobs frequently. Sales intelligence as a category. The UserGems solution seems fairly unique, but it does fall within the overall category of sales intelligence. Closed deals and increased ROI.

Contact 101

Contact Customers Campaign B2B 101

SaaStr

JANUARY 11, 2023

Not enterprise-high NRR, but about what I’d expect from their ACV and category. The LMS category is a large time investment, so it makes sense to try to get customers to do longer deals. #8. Example: quiet SaaS learning software Docebo: pic.twitter.com/jtGwErBPu6. And a few other interesting learnings: #6.

Contract 132

Contract Price Growth Service 132

SaaStr

MAY 9, 2024

Our focus is on enterprise software and commerce infrastructure such as fintech, and logistics. After an investment, this allows us to support our founders as they think through where to place strategic bets and how to own their categories through product marketing, channel, and M&A. And how big is your current fund?

Growth 80

Growth B2B Pipeline Strategize 80

SaaStr

JANUARY 3, 2024

In the latest episode of our What’s New series, Founder and CEO at Secureframe, Shrav Mehta, sits down with SaaStr CEO and Founder Jason Lemkin to share what’s new at Secureframe, a rising SOC-2 and compliance software company breaking out in SaaS. Shrav sees security and AI as the two biggest faces in software for the next decade.

Territory 60

Territory Closing Service Product 60

SaaStr

DECEMBER 26, 2022

Amanda Malko is CMO at G2, a software marketplace and review site that reaches over 60 million buyers annually across 2000 software categories. In this session, she shares insights and trends from research conducted this year that can help software buyers and sellers make smarter decisions about software and the market. .

Go To Market 75

Go To Market Follow-up Trust Up-sell 75

Veloxy

MARCH 5, 2024

While Gmail’s labels are easy to understand and provide dual purposes as folders and tags, Outlook’s folders and categories may seem complex for newcomers but offer intuitive bulk email management for seasoned users. Gmail uses labels and categories for email organization, making it straightforward and easy to manage emails.

Service 130

Service User Experience Price Transportation 130

SaaStr

NOVEMBER 13, 2020

SaaS passed media as their #2 customer category. We all know SaaS got big, but I didn’t realize it had become their #2 category, passing media. It’s also interesting because the #1 category is e-commerce (and always has been), as the ROI is very clear in most cases — more conversions. From a niche to huge.

E-commerce 124

E-commerce Niche Up-sell Price 124

Martech

JANUARY 26, 2024

Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care. For example, if you target startups in search of specific software, they can buy from you. Inconsistent lead generation because of targeting large enterprises. Short-term contracts.

B2B 113

B2B Customers Appointment Objectives and Key Results 113

SaaStr

JANUARY 10, 2022

Q: How can enterprise software (SaaS) pricing be optimally defined, taking into account that two of three versions of the software can be offered, e.g. ‘small’, ‘medium’, ‘large’? different enterprise products … each with different approaches to pricing! The learning for me?

Price 88

Price Product Contact Service 88

SaaStr

JANUARY 12, 2024

The ways to drive Enterprise value, one of them being M&A. Even if this is stressful for folks, as leaders and founders, you need to pause and look at this, dial it in, build better software, and make customers happy. In the bubble, people gorged on software and entitlements. You can’t kill a company with 112%.

Customers 98

Customers GTM Growth Clients 98

SaaStr

MAY 4, 2021

Going more enterprise has fueled growth. Five9’s revenues were 60% enterprise at IPO in 2014, but now are 83% enterprise. Five9’s NRR was a so-so 112% until recently — not that impressive for a mission-critical enterprise app. It takes a village in the enterprise, folks. You can be that decacorn.

Growth 137

Growth Gaming Technology Technology 137

Martech

AUGUST 15, 2023

The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” To keep up with developments in this key martech category, here — in alphabetical order — are the CDP thought leaders you need to know. He is the author of “76.5

Healthcare 91

Healthcare Consult Follow-up Education 91

SaaStr

AUGUST 30, 2023

Keep reading to learn how this $1B+ valuation SaaS company stuck it out through a long, slow slog in the beginning and has become the largest software marketplace today. The original vision for G2 was to be the Yelp of software. The world needed a buffet of software, and G2 was that buffet,” Abel shares. How do I trust them?

Product 75

Product Hospitality Gaming Pitch 75

ClickFunnels

AUGUST 17, 2021

The company provides this example of such a search: “Is a CEO anywhere in the world within the Computer Software vertical with 11+ employees that also spends $1k/mo on Adwords who is hiring for marketing help and who just recently announced an integration partnership.”. Enterprise plan: $399/month. Pretty impressive, right?

Prospecting 244

Prospecting CRM Price Pitch 244

Martech

JULY 20, 2022

That’s why tools that help marketers analyze the customer journey and act on the insights gained — customer journey orchestration (CJO) software — are finding a spot in businesses’ technology stacks. Basic CJO categories. Customer journey orchestration isn’t as precisely defined as other marketing technology categories.

Customers 85

Customers Angle Niche Technology 85

Xant

FEBRUARY 10, 2021

9, 2021 /PRNewswire/ — G2’s Best Software Awards were announced yesterday and XANT received recognition in several notable categories, including Top 100 Software Products, according to user reviews. The post XANT Earns Spot on G2’s Best Software Products for 2020 appeared first on XANT.

Product 86

Product Service Sell Customers 86

SaaStr

APRIL 27, 2022

Category creation involves dreaming up a new suite of products that can sell via traditional channels or methods. Mark Ghermezian, the co-founder of Braze, takes us through his journey of reinventing a category and building Braze from an idea into a dominant player in the mobile lifecycle marketing space. Listen to your customers.

CRM 89

CRM Price Contract Gaming 89

SaaStr

MAY 21, 2021

Squarespace is a personal favorite (and one we run many SaaStr sites on) because it took a category of software that was a commodity and often a free give-away and made it magical. But took a full decade for mobile to get mature enough to make construction software really work, because it had to work in the field.

Construction 106

Construction Growth Service Customers 106

Martech

MARCH 14, 2023

Global software and ERP giant SAP has sold its entire stake in Qualtrics as part of a definitive agreement to acquire the experience management platform entered into by Silver Lake, a technology investment firm, and Canada Pension Plan Investments. SAP had owned a controlling share in Qualtrics. The all-cash agreement reflects a $12.5

Launch 86

Launch Technology Technology Service 86

Search Engine Land

OCTOBER 7, 2022

In this guide you will learn: 5 key benefits of enterprise SEO platforms How much enterprise SEO platforms cost How to make an informed purchase. 5 key benefits of enterprise SEO platforms. More specifically, managing SEO through an enterprise toolset can provide the following benefits: Many tools, one interface.

Objectives and Key Results 95

Objectives and Key Results Contract Engineering Follow-up 95

Martech

OCTOBER 22, 2021

Enterprise-level platforms may also provide more extensive link and site audits or analytics that include predictive scoring systems to identify potential opportunities to improve page performance or link authority. Most enterprise SEO platforms provide link analysis (i.e., Link analysis and acquisition. Custom site crawls/audits.

Engineering 136

Engineering User Experience Territory Follow-up 136

Martech

DECEMBER 29, 2023

“If a customer wants something now, and they know that a big box retailer has it at a store right down the street, they want to make sure they can order on their phone, while they’re sitting in front of the TV,” said Keith Kirkpatrick, research director, enterprise applications for The Futurum Group.

Retail 112

Retail B2C Manufacturing B2B 112

ConversionXL

AUGUST 18, 2020

For SaaS companies, there are the obvious ones, like your brand name and product category (e.g., email marketing software,” “accounting software”), but Google processes more than 40,000 searches per second. point of sale software”); however, that usually isn’t where the most opportunity is. What is the SEO pyramid?

B2B 123

B2B Campaign Start-ups CTR 123

SaaStr

NOVEMBER 8, 2023

Failure #3: Not Scaling Based On Leading Indicators There’s a big fallacy in software. Three moments when they scaled too fast include: Assuming an Enterprise opportunity for CS after closing only one Enterprise deal. For the Enterprise deal, they closed their first gigantic deal at $2.6M Your average sales quota is $1M.

X-functional 93

X-functional Contract Growth Quota 93

SaaStr

APRIL 12, 2023

There are two approaches you can take with the platform layer: Developer Tool/API Managed Enterprise Service Large businesses will gravitate toward bespoke models to their specs. In the short term, more money will go toward managed enterprise services, but there is an opportunity for tremendous growth with dev tools and APIs in the long term.

Legal 70

Legal GTM Territory Gaming 70

Gong.io

JANUARY 11, 2021

We’re thrilled to announce that Gong has been rated the leader in G2’s Winter 2021 awards for the categories of Conversation Intelligence and Sales Coaching , as well as the Enterprise leader for both Sales Coaching and Best Relationship (for Conversation Intelligence). Leader: Small Business, Mid-Market, Enterprise.

Conversion 62

Conversion Launch Sales Growth 62

SaaStr

MARCH 8, 2023

How did the largest product-led growth enterprise company in the world find success? Acquiring Customers Of All Different Sizes It seems unique for an enterprise software company to serve the smallest companies in the world all the way up to the largest banks in the world. For Atlassian, it was for teams within organizations.

Product 85

Product GTM Commission Growth 85

SaaStr

OCTOBER 25, 2021

“[You] have to get some sort of dollar commitment for pilots in Mid Market and Enterprise deals. Pricing too low can sometimes make sense in the earliest of days, but in the end, almost every SaaS category has a rough norm for pricing these days. “1 year contracts for enterprise software. Jason, ed. :

Price 114

Price Contract Referrals B2B 114

ConversionXL

JUNE 16, 2020

Enterprise SEO has been my topic of choice for extracurricular “thought leadership” over the years. While my presentation focused on the in-house side of enterprise SEO, I’ve also experienced (and written about ) getting things done—or trying to get things done—at an agency. But is enterprise SEO really that straightforward?

CTR 121

CTR A/B testing Click Through Rate Education 121

Martech

JULY 22, 2021

Many are using a category of tool that’s undergoing a great deal of change, marketing work management (MWM). Then, the asset goes into the marketing automation platform, which integrates with the content management system and other tools that drive traffic to that piece of gated content. How are marketers tying all this together?

Engineering 140

Engineering Represent CRM Launch 140