Search Engine Land

SEPTEMBER 17, 2024

Unlike traditional search engines, social search algorithms are designed to surface content based on user behavior, preferences and engagement patterns within social networks. YouTube : The world’s second-largest search engine, it uses past content interactions, search history and subscriptions to recommend content to users.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Search Engine Land

AUGUST 15, 2024

Click-through rate differentials between pages with and without AI Overviews are minor so far, but it is still early and products change quickly, so the past isn’t prologue.” It fell to 8%, meaning 92% of the time the search engine results page did not include an AI Overview for the queries that matter to us most.

Click Through Rate 92

Click Through Rate Referrals Finance Engineering 92

Search Engine Land

JULY 16, 2024

Analysis has shown that the general drop in traffic to small independent sites was not caused by the unhelpfulness of their content but by an overall drop in click-through rates. Applications like ReplyGuy use AI to develop comments on Reddit that subtly promote specific products or websites.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Martech

AUGUST 19, 2024

Click-through rate differentials between pages with and without AI Overviews are minor so far, but it is still early and products change quickly, so the past isn’t prologue.” It fell to 8%, meaning 92% of the time the search engine results page did not include an AI Overview for the queries that matter to us most.

Click Through Rate 111

Click Through Rate Referrals Finance Engineering 111

Search Engine Land

AUGUST 6, 2024

High click-through rates. Ecommerce sites can notify users about sales, exclusive discounts and new product launches. Up to 10% of website visitors subscribe to notifications from the sites they visit, according to our network statistics. Their CTR often exceeds that of more familiar emails. Real-time communication.

Growth 85

Growth CTR UX Click Through Rate 85

Search Engine Land

JULY 25, 2024

It safeguards your online presence and reputation by: Keeping your brand front and center in search engines. Reduced click-through rates (CTR): Even if your ads appear, hijackers might use tactics that make their ads more appealing, leading to a lower click-through rate for your legitimate ads.

Click Through Rate 81

Click Through Rate Legal CTR Commission 81

Search Engine Land

OCTOBER 7, 2024

Google is now integrating video and image content, primarily from YouTube, websites and third-party sites, into the Top Insights section of product and AI-generated search results pages. How are major giants pivoting features to embrace visual search? Business email address Sign me up! Processing. See terms.

CTR 112

CTR Government Click Through Rate UX 112

Martech

SEPTEMBER 18, 2024

To capture these moments: Ensure your ecommerce platform is user-friendly, with detailed product information, clear images, customer reviews and a smooth checkout process. Optimize for search engines , maintain an active presence on social channels and use paid ads to show up when it matters most.

Customers 70

Customers A/B testing Trust Click Through Rate 70

Search Engine Land

SEPTEMBER 27, 2024

For example, meta descriptions are like paid ad headlines, so studying high-performing ad copy and click-through rates can help improve SEO content’s impact on search results.

UX 105

UX Click Through Rate Strategize Campaign 105

RingDNA

MARCH 26, 2025

If you live for weekend trout fishing trips you might slip it in there, but not at the expense of describing the products or services you are selling. Whether it’s engineers sharing new product features or customer success reps highlighting client wins, your entire team can contribute to the company’s growing authority.

Closing 62

Closing B2B Sell Referrals 62

Salesforce

MARCH 26, 2025

AI offers an equal footing for small and medium-sized business (SMB) owners competing with big retailers through diverse tools and resources. Commerce AI makes shopping more personal for your customers with product recommendations and personal shoppers. Its like having a team of experts working 24/7 to help you succeed.

Price 52

Price Campaign A/B testing CTR 52

SaaStr

FEBRUARY 9, 2025

Prior to founding Klaviyo, Andrew worked in software engineering and product development, bringing a deep technical understanding to the marketing automation space. Start thinking about your next product expansion while your first product is still scaling. The lesson?

E-commerce 96

E-commerce SQL Retail Click Through Rate 96

Sales Hacker

FEBRUARY 24, 2025

YouTube is more than just another social channel YouTube is both a media channel AND a search engine that presents both organic AND paid marketing opportunities. As a search engine YouTube is the second-largest search engine in the world, with people actively searching for solutions, tutorials, and insights.

B2B 79

B2B GTM Cross-sell Education 79

Martech

JULY 24, 2025

While Google rewards topical authority, backlinks and structured content, YouTube’s discovery system is driven by viewer behavior, such as: Click-through rate. YouTube can be a discovery engine for B2B. Watch time. Session duration. Studying your audience retention analytics and improving pacing. Email: See terms.

Click Through Rate 78

Click Through Rate CTR B2B GTM 78

Martech

OCTOBER 18, 2024

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. This professional focus makes it an ideal place to find the people who may be interested in purchasing your product. Product] is their best work in years.”

Objectives and Key Results 139

Objectives and Key Results Click Through Rate B2B Campaign 139

Martech

JUNE 2, 2025

your email system suggests products the customer just complained about to your support team). Engineers who can connect disparate systems. Know what your CMO cares about, but can also explain model training to engineers. Each system speaks its own language and has its own view of the customer. The missing link?

Customers 64

Customers Government Click Through Rate Territory 64

Martech

APRIL 1, 2025

The demise of traditional GTM pillars The reliance on paid search as the primary engine for lead generation is no longer sustainable. ” The proliferation of non-search engine resources, like ChatGPT and Perplexity, and AI overviews in search results put it on life support. “It is dead. Processing.

GTM 80

GTM Click Through Rate Pipeline Drivers/motivators 80

Salesforce

NOVEMBER 18, 2024

That’s why you need search engine optimization (SEO) to help people find you — instead of the other way around. When someone goes to a search engine (like Google, Bing, or Yahoo) and searches for something related to your startup, you want your website to show up at the top of the results. The best part? and 10.2%, respectively.

Objectives and Key Results 98

Objectives and Key Results Click Through Rate Engineering Niche 98

Salesforce

APRIL 21, 2025

You can showcase products, create personal brand messaging, and share your news on feeds all around the world. This page acts as a hub for your brand where you can share updates, engage with customers, and promote products or services. In fact, 50% of Instagram users have purchased a product or service after seeing it in Stories.

Promote 59

Promote Networking Launch Service 59

Sales Hacker

APRIL 18, 2025

Click-through rates dropped by 25%. They paid 50+ influencers to amplify their launch and backed it up with product. Sydneys favorite outreach trick is old-school: try the product, find whats broken, and send helpful feedback. The rise of AI has changed the game and not in the way most marketers hoped.

GTM 92

GTM Click Through Rate B2B Trust 92

Salesforce

FEBRUARY 27, 2025

Brand managers focus on campaigns and product categories. Why Email Open Rates Are Still Relevant for Marketers Want To Improve Your Marketing Problem Solving? Think Like an Engineer 9 Ways AI and Agents Can Save Marketers Time, Money and Grief 2. Click-through rate (CTR) : Indicate ad effectiveness.

Territory 103

Territory CTR Click Through Rate Campaign 103

Search Engine Land

APRIL 21, 2023

The role of click-through rate (CTR) in SEO has been debated for many years. They tried to look at the top-ranking content, analyze it and then, based on that analysis, reverse-engineer the algorithmic ranking signals. The post Is click-through rate a valuable SEO metric?

Click Through Rate 87

Click Through Rate CTR UX User Experience 87

SalesHandy

SEPTEMBER 3, 2020

So to keep you productive high throughout the year, we have curated the latest and credible sales statistics from different research reports, analytical articles, and case studies of top-notch industries that can help you in building the best data-driven sales strategies for your business. Cold call statistics. Sales cycle statistics.

Product 131

Product Cold Call Referrals Sales 131

Search Engine Land

MAY 15, 2023

Crawling and accessibility The first step is ensuring a search engine can crawl your site and understand what it is that you do (and where you do it). Images, videos, PDFs and content are also important and can be a source of search engine traffic. Indexing To understand your site, they have to be able to read the content of the page.

Engineering 98

Engineering Click Through Rate Follow-up Service 98

Hubspot

MARCH 15, 2018

Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site. Search engine optimization is incredibly important for marketers. 10 Blog SEO Tips to Search Engine Optimize Your Blog Content. The title (i.e.,

Engineering 101

Engineering Click Through Rate Follow-up Start-ups 101

ClickFunnels

AUGUST 17, 2021

Ratings: Capterra: 4.5/5 LeadFuze is a search engine for company info, emails, phone numbers, social profiles, and more. Everyone who has worked in engineering at Amazon. That’s because, in the B2B space, the ideal customer is an organization, but you need to pitch your product to an individual decision-maker.

Prospecting 244

Prospecting Price CRM Pitch 244

Search Engine Land

SEPTEMBER 1, 2023

A steady decline in organic click-through rate has posed a real challenge for SEOs over the last few years. And we are seeing more results resembling product listing pages – which lends clues to the direction Google is looking to take its product.” How do we communicate most effectively with search engines?

Click Through Rate 139

Click Through Rate Engineering Presentation Technique 139

Search Engine Land

MAY 14, 2024

Hema Budaraju, the Senior Director of Product, Search Generative Experience, Google, told us that the link cards within AI Overviews generate a higher click-through rate than traditional web search results. However, Google will not break down impressions and click data for AI Overview links in Google Search Console.

Click Through Rate 142

Click Through Rate CTR Launch User Experience 142

ConversionXL

JULY 29, 2020

Did you know that Amazon has surpassed Google as the go-to search platform for shoppers looking for products? When customers have a specific product in mind, more turn to Amazon search than Google. If you’re porting over your SEO “best practices” from on-site product pages to Amazon product pages, you’ll struggle.

Click Through Rate 113

Click Through Rate Objectives and Key Results Retail Engineering 113

SaaStr

OCTOBER 4, 2024

In today’s dynamic SaaS landscape of hyperfuncational SaaS, the journey of building a product that customers adore, while simultaneously scaling revenue to nearly $1B, is still quite a feat. ’ That’s what I got was one tweet from a junior product manager. What product would you recommend?’

E-commerce 123

E-commerce Product Customers Niche 123

Search Engine Land

OCTOBER 10, 2023

Discovery campaigns only allowed images, carousels, or product data feed for creatives, however, Demand Gen lets you use videos, including both regular YouTube videos and Shorts, giving advertisers more choice when it comes to creating content that will appeal most to their audience. Product feeds for retailers. What has Google said?

Customers 127

Customers Click Through Rate Entertainment Retail 127

Search Engine Land

AUGUST 2, 2023

If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings. What are free product listings on Google? Free product listings have been a win-win-win situation for shoppers, sellers, and Google alike. YouTube mobile or desktop.

Product 90

Product Retail Click Through Rate Territory 90

ConversionXL

FEBRUARY 27, 2019

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Yet while product launches are a risk, they’re not as risky as you think. Image source ).

Launch 110

Launch Product Campaign Cold Call 110

Heinz Marketing

JULY 7, 2022

It’s the premier technical question board online, and 80% of software engineers visit Stack at least once weekly. They work exclusively through account reps and don’t have a self-serve option. Finally, Stack likes to focus on View-Through Rate rather than CTR (Click Through Rate).

CTR 115

CTR Click Through Rate Trust Engineering 115

Search Engine Land

OCTOBER 25, 2023

Essentially, what the tool offers advertisers is the ability to add backgrounds or scenery to plain product images. Products shown within a “lifestyle scene” can get 40% higher click-through rates, the company said. Head to Amazon Ad Console, select your product, then click Generate.

Launch 113

Launch Click Through Rate Campaign Engineering 113

Search Engine Land

AUGUST 30, 2023

Dynamic product remarketing The first and the most underutilized Google Ads feature is checking a little-known area called “dynamic parameters.” The premise is that dynamic product marketing is only made possible by making sure you are passing through the right parameters via the Google Tag.

Click Through Rate 125

Click Through Rate Campaign Retail Clients 125

Search Engine Land

SEPTEMBER 6, 2023

Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product. Short-tail keywords come into play for your product landing pages, targeting users in the buying phase.

Click Through Rate 126

Click Through Rate A/B testing Retail Promote 126