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Search ad costs rise, conversion rates decline again in 2024

Search Engine Land

The 2024 edition once again features data on the average conversion rate, cost per lead (CPL), click-through rate (CTR) and cost per click (CPC). Advertisers are paying more for leads and clicks, while Alphabet, Google’s parent company, keeps reporting record profits. Conversion rate: 6.96%.

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How to create local business content that converts

Search Engine Land

This article covers strategies for creating localized business content that converts, such as: Providing transparent pricing details. From tech to automotive, legal, home services, healthcare and everything in between, forums are gaining popularity. Offering DIY tips and tutorials. Spotlighting area events and recommendations.

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How to Setup a Successful Lead Nurturing Campaign

ClickFunnels

They’re looking to see if your company is trustworthy… or if your products/services fit their needs. your email list) about your brand, your products/services, to build trust, and to ultimately make sales. That sequence ends with a relevant product/service offer based on the lead magnet they opted into. They’re browsing.

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The synergy of customer journey mapping and ecommerce SEO

Search Engine Land

Understanding the five stages – Awareness, Consideration, Solution Selection, Conversion, Service, and Loyalty – is crucial. It highlights that the customer journey goes beyond the purchase, with service and loyalty being essential components. What is a customer journey map for ecommerce? Foster a sense of community around your brand.

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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

The same applies to your serviceable available market (SAM), the segment of the TAM you can actually serve. Your serviceable obtainable market (SOM) includes prospects who are most likely to convert and who you should be targeting. Most businesses running ads already know who the “problem clicks” are from.

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How You Can Get Started With Email Marketing Today

Salesforce

Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. This is particularly true if your audience has opted in to your email outreach — which simply means they’re interested in your business and your products or services.

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How to optimize your free product listings in Google Shopping

Search Engine Land

Getting started with Google Shopping and free product listings Just as businesses don’t need to pay for inclusion in Google’s search index, displaying products online through Google is also a complimentary service. Users traditionally access Google Shopping by clicking the “Shopping” tab on a results page.

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