Search ad costs rise, conversion rates decline again in 2024
Search Engine Land
MAY 13, 2024
The 2024 edition once again features data on the average conversion rate, cost per lead (CPL), click-through rate (CTR) and cost per click (CPC). Advertisers are paying more for leads and clicks, while Alphabet, Google’s parent company, keeps reporting record profits. Conversion rate: 6.96%.
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