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Online Product Differentiation: How to Win Customers by Standing Out from the Crowd

Sales Pop!

With thousands of competitors just a click away, customers are overwhelmed by options. If you dont spell out why your product or service is the better choice, customers wont fill in the blanks. The key is to craft this messaging in a way that resonates with your target customer. Selling online isnt what it used to be.

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Why Consultative Sellers Will Survive AI (Ask Jeb)

Sales Gravy

Our conversation ranged from the impact of AI to the growing importance of a consultative selling mindset in modern selling. Relationships Still MatterAs advanced as AI might be, it cant replace human conversationsespecially in complex or consultative sales. Ultimately, people buy from people they trust.

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Listen….Still Listen

Sales Pop!

But over a long sales career, my best and most memorable insights have come from first-hand experiences involving real colleagues and real clients – direct experiences both good and bad. In my sales life, I’ve been truly fortunate to get to know countless people – colleagues, friends and clients. Evidently, the flock took it seriously.

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What Consultative Selling Really Means and Why It Matters More Than Ever (Ask Jeb)

Sales Gravy

Steve from Portland, Oregon, faces and an all-too-common consultative selling dilemma: how to sell to prospects who claim they already know everything, have already done the research and question what value he can bring. Thats where consultative selling comes in, but only if you do it right. No cookie-cutter templates here.

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How Sell to My Customer When They Need to Sell to Their Customer First (Ask Jeb)

Sales Gravy

Ask Jeb: How to Sell When Your Customer Has to Sell First Welcome to another Ask Jeb segment on the Sales Gravy Podcast! Zack faces a unique challenge that may sound specific at first but is more common than you think: he can only close a deal if his customer closes a deal of their own first. Real rapport fosters loyalty.

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17 Best Business Email Templates to Get New Clients & Boost Sales

Hubspot

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” Referral Request Emails Happy customers are some of the most lucrative resources any sales org has at its disposal.

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Overcoming workplace politics: A marketer’s guide to cross-functional partnerships

Martech

Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles. Really understanding what motivates them. What are their pain points? “I