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Where to deploy AI for maximum martech impact

Martech

The problem becomes more complex when we look at our clients’ stacks. Clouds are governed by IT or enterprise data teams who need to understand the use case, prioritize resourcing and build functionality that drives cost in their cloud infrastructure. Cons : This requires IT buy-in or external consultants to build the AI.

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Overcoming workplace politics: A marketer’s guide to cross-functional partnerships

Martech

Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles. So, it’s not so much about eliminating the politics, it’s about navigating.”

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WITCE Wednesdays – Government Mandates

A Sales Guy

Knowing the mandates that govern your customers can make you a fantastic partner and trusted advisor. The EEOC and OSHA are two government agencies which regulate every business in the U.S. Dodd Frank was the government’s response to the 2007 financial crisis. This week, I’m going to talk about mandates.

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Why B2B Companies Must Prioritize AI Ethics and Risk Management

Heinz Marketing

By Win Salyards , Senior Marketing Consultant at Heinz Marketing Nowadays, Artificial Intelligence (AI) is no longer just a buzzword—it’s a powerful tool that drives innovation, efficiency, and competitive advantage across industries. Companies that prioritize AI ethics meet these expectations and strengthen client relationships.

B2B 69
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How Sell to My Customer When They Need to Sell to Their Customer First (Ask Jeb)

Sales Gravy

In other words, they must sell a project to their own clients before Zacks solution can come into play. Recognize the Real-World Obstacles Whether your customer has to bid on government contracts, secure large client projects, or get internal buy-in from multiple stakeholders, their success dictates your sale.

Sell 73
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How Salesforce Data Cloud supports CX for Principal Financial

Martech

“That model is very much a B2B model; honestly, it’s almost a B2B2B model, where you’ve got an adviser, an intermediary, consulting with businesses as they’re choosing a provider for the 401K for their employees.” You have to be actively engaged in governing that. “Email is important, mobile is important. .

B2C 109
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Why SaaS vendors must shift from transactions to embedded partnerships

Martech

Clients no longer settle for surface-level engagements that end at onboarding. In this new environment, long-term success for SaaS vendors depends not just on product quality, but on how deeply their platforms are embedded into clients’ daily operations and strategic goals. Scale-through-replication models.