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Essential Contract Review Tips for Sales Professionals: Read Client Contracts with Confidence

Iannarino

Ensuring you understand client contracts is crucial for sales success—don't let legal jargon trip you up.

Contract 283
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How Your Client Justifies Buying from You

Iannarino

This post may be a bitter pill for those who believe their clients buy from them because they like their company, their products, or both. Even though these things are important, their value can only be recognized (not to mention realized) after the client signs a contract. You Make Sense of Their World.

Clients 325
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Contacts Over Contracts

Iannarino

Navigating client relationships is an art—especially when things go off-course.

Contract 244
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Following Up with Existing Clients in B2B Sales

Iannarino

After a long pursuit, you have won your dream client. You have a signed contract, your operations team is executing, and you are pursuing your next prospective client.

Follow-up 246
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Maximize Your New Client Welcome Email with These 7 Elements

Iannarino

You won your big deal dream client after pursuing them for two years. You have a signed contract, and their paperwork is complete. Congratulations!

Clients 260
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Who really owns your data? Protecting your business from agency lock-in

Martech

I thought this issue had been resolved long ago, but with several new clients, it has resurfaced as a top priority. Each case was slightly different, but they all boiled down to the client not owning or controlling 100% of their analytical or marketing data. Eventually, the client became dissatisfied and wanted to switch agencies.

GTM 129
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First You Create Value

Iannarino

The Gist: Your clients measure your performance by the value of the conversations they have with you. Focusing on the conversations that your clients find most valuable for their goals is the key to creating a preference to buy from you. The first thing you need to do is to create value for your prospective client.

Contract 337