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Sales Contracts: Elements, Process & Best Practices

Salesforce

” A written sales contract should accurately reflect the verbal agreements made — or else you risk the buyer backing out of the deal or having a very unhappy or potentially litigious client after the deal is done. Sales contracts are vital to completing any business transaction. Why is a sales contract important?

Contract 110
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6 martech contract gotchas to be aware of

Martech

Having worked at several organizations and dealt with many more vendors, I’ve seen my share of client-vendor relationships and their associated “gotchas.” Contracts are complex for a reason. I’ve seen and heard of my share of contract gotchas. Service-level agreements (SLAs). See terms.

Contract 103
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How to build and maintain client trust in your agency

Search Engine Land

For example, we’ll hear of other agencies: Locking clients into long contracts with no out clauses. Not providing clients with access to their own ad accounts. This article will explain why maintaining client trust is critical to building a strong agency and culture. Reliability : Do you do things when you say you will?

Trust 126
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Transforming agencies into profit powerhouses with client retention by CallRail

Search Engine Land

In todayʼs competitive agency marketplace, itʼs more difficult than ever to stand out from the crowd and retain clients. As AdWeek reports, it’s not uncommon for small-to-medium-sized firms to see upwards of 40% client turnover year over year. Why clients break up with their agencies 2. The solutions to client churn 3.

Clients 95
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How to amend a contract (Addendum)

PandaDoc

Written contracts are a great way of setting boundaries for a business relationship between two parties. Even though the original contract may seem like carved in stone agreement, unexpected situations may occur and oblige the parties to come up with a contract amendment. What is a contract amendment?

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How to set and manage PPC expectations for teams and stakeholders

Search Engine Land

Here are some ways to set and manage expectations for PPC clients and agency teams. Outline expectations during the sales process Setting expectations at the beginning of a client engagement or project is crucial for success. Agree on what work will be performed What services will you be providing to the client?

Contract 101
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Why you should fire clients more often (and how to do it the right way)

Search Engine Land

All clients review agencies for “fit.”. However, almost zero agencies review clients in return. Instead, they’re too eager, living hand to mouth, to take on all clients at all times as long as they have a pulse and a checkbook. Client A is actually costing you money in the long run. And Client C is simply just an a-hole.

Clients 122