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Online Product Differentiation: How to Win Customers by Standing Out from the Crowd

Sales Pop!

With thousands of competitors just a click away, customers are overwhelmed by options. If you dont spell out why your product or service is the better choice, customers wont fill in the blanks. It positions your product or service as a no-brainer solution to your audiences problem. Selling online isnt what it used to be.

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Unlock Financial Services Data and Scale Impact

Salesforce

Data is crucial for financial services institutions (FSIs) to succeed. Whether you’re looking to understand your clients on a more personal level or looking to gauge the market to capitalize on industry trends, the ability to use data effectively can give you a significant competitive advantage. Back to top.) Back to top.)

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8 questions to ask your new PPC clients

Search Engine Land

Starting new client relationships can be stressful. On the other hand, the PPC client’s trust in you is at an all-time low (because you just started working together), so it’s easy to feel a lot of pressure to perform. Dig deeper: PPC client kickoff: Strategies for a successful first encounter 2. Who is your target audience?

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Sinch introduces RCS features in Customer Dashboard

Martech

Mobile experience company Sinch announced RCS features are now available in the Sinch Customer Dashboard, allowing marketers to integrate rich content into mobile message (SMS) campaigns. RCS (rich communication services) was a little used version of SMS messages only available on Android, until this year. Customer Dashboard.

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Your Clients Won’t Care How Much You Know Until They Know How Much You KARE

Sales Pop!

The title of this article differs a bit from Teddy or Johns words, introducing the most important acronym in our world of clients KARE, and its focus on the caring that we must make visible in every customer interaction. Last year brought changes for all your customers. Over the last year, your customers have changed.

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Mitel makes customer experience Talkative

Martech

“When you talk about AI, contact centers and customer experience, I think thats the best use case to illustrate return on investment,” said Luiz Domingos. He had previously overseen the Unify communications software and services sweet at Atos and came to Mitel when it acquired Unify last year.

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Measuring new customer acquisition and loyalty: Best of the MarTechBot

Martech

Prompt: Is it possible to compare costs of acquiring new clients versus cost of loyalty actions? Answer: Yes, it is possible to compare the costs of acquiring new customers versus the costs of implementing loyalty actions. Please include three KPIs for each group of customers. Please keep responses simple.