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What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained

Search Engine Land

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. Campaigns that don’t meet Google’s minimum Ad Rank threshold are automatically eliminated from the auction. How does Ad Rank work?

Price 118
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How To Negotiate Price Effectively

The 5% Institute

If you’re involved in B2B sales , high ticket B2C sales, or consultative selling; one of the key sales skills you’ll need to learn is how to negotiate price effectively. Discussing price and money is an important part of the sales process , and one that you do need to handle quite carefully. How To Negotiate Price Effectively.

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Unlocking the Secrets to Outside Sales Success in 2023

Veloxy

Short Summary Outside sales is a process that involves traveling to meet potential customers and build relationships. Defining Outside Sales Outside sales is the process in which sales representatives, or outside sales professionals , travel to meet potential customers face-to-face.

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What to Track About Your Competitors

Iannarino

You could try asking them nicely not to lie about your company and to go pursue clients that you’re not interested in. Your Competitor’s Client List. One of the best things to track in your CRM is your competitor’s clients. Even a simple pulldown list improves your ability to target their clients. Maybe it’s service.

Price 329
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How to Make Your First Impression Impressive

Iannarino

Outdated approaches to sales, especially during first meetings, all but ensure a bad first impression. The key to a good first impression is the ability to create value for your client. You’ve been pursuing your dream client for months and have finally convinced them to meet with you. Trying too Hard to Build Rapport.

Clients 338
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10 Sales Email Templates to Get & Keep a Client's Attention

Hubspot

Sample Business Introduction Letter to Prospective Clients Here are several examples that can inspire your own prospecting techniques. You can pair email design templates with content to customize and build emails that stand out, delight your clients, and gets you the results you’re looking for.

Clients 69
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Why a Fear of Cold Calling is Destroying the Latest Sales Generation

Iannarino

There is never a reason to fear calling a stranger, especially since every won deal starts by meeting a stranger. The reason is simple and straightforward: if the person who answers your call agrees to a meeting, you no longer need a sequence. Much of the advice they offer validates and even spreads a fear of sales interactions.

Cold Call 355