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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

For now, most of Obility’s clients remain focused on demos and sales-focused strategies. Show me the data It’s no surprise demos and free trials are performing well for Obility’s clients. The vendors included both Obility clients and non-clients. He’s seen the movement to PLG and PLM firsthand.

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Which processes should we automate to scale up localized campaigns profitably? Piling on non-interoperable third-party solutions makes your tech stack look like a house of cards instead of a strong foundation for workflow efficiency. Dealer.com wanted their teams to focus on strategy and client relationships, not task work.

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How to revolutionize your market segmentation with genAI

Martech

What makes this approach particularly valuable is its ability to not just identify segments, but to predict their potential profitability based on current market trends. Leverage AI’s predictive capabilities to evaluate segment profitability. For each dimension, provide both obvious and non-obvious segment possibilities.

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7 ways to segment Performance Max and Shopping campaigns

Search Engine Land

Segmentation by best sellers, product attributes, location, profitability and user type. This is popular with non-feed service Performance Max campaigns. Often unable to segment further based on the client’s performance objective (best sellers, profit, etc.) Without profitability, what are we really doing here?

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How to overcome bias in PPC for better ad performance

Search Engine Land

Post from Boris Beceric on “wrong” ways to run Google Ads However, if you rely too heavily on Google Ads strategies that seemed successful early in your PPC career, you might develop biases that limit your ability to tailor your approach to each client’s unique needs. This article will break down: Major biases a strategist might have.

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10 Creative Non Financial Ways to Motivate your Sales Team

Veloxy

Not if you want to make a decent sized profit. As a sales manager, one of the biggest duties includes distributing leads and reassigning clients. Well, how about using some of these high income leads as non-cash incentives for your sales reps? Which seems to keep their sales beaks wet and on top of their game every day. .

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Mixed reactions from ad ecosystem to Google keeping cookies

Martech

Most importantly, they implore us to keep emphasizing first-party data and a privacy-first strategy with our clients. Non-cookie identification, due in part to efforts by browsers not owned by the largest DSP, has never really taken off. Many see it as good news for advertisers, while some have mixed feelings.