Martech

JULY 22, 2024

is a mantra I frequently use during presentations and keynote addresses. Yes, people might speak of that latest campaign, but what did it do for their client? By doing so, we are short-changing our clients/customers and ourselves. Context matters in data analysis “Numbers out of context are just numbers!” Typically not.

Campaign 124

Campaign Manufacturing Technique Presentation 124

Martech

AUGUST 19, 2024

The benefits of programmatic ABM for small B2B marketing teams ABM presents multiple benefits for small B2B marketing teams striving to optimize resources and drive engagement. Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs.

B2B 120

B2B Objectives and Key Results Campaign Contact 120

Search Engine Land

AUGUST 20, 2024

One of the ways we love to help our clients establish depth of authority is with proprietary data, research and benchmarking that informs reporting and analysis. Go for objectivity over quick sales I love teaching clients that presenting opposing or alternate viewpoints is great for rankings.

CTR 100

CTR Cross-sell Promote Presentation 100

Martech

OCTOBER 8, 2024

Although I can’t reveal everything — I need to protect my client’s privacy and competitive information — I’ll share as much as possible, including the steps we used to build the test and how ChatGPT helped us get there. Response: Chad presents updated copy. We also asked for some refinements. ” Done! Processing.

A/B testing 132

A/B testing Drivers/motivators Campaign Clients 132

Veloxy

JANUARY 7, 2025

It traditionally has steps that include prospecting, engagement, qualification , presentation, objections and closing. Presenting: Showing the value of what you sell. Use a Consultative Selling Approach The consultative style selling approach could help you develop a stronger relationship with your clients.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Engage Selling

JULY 15, 2024

Stop selling the ‘what’ and start selling the ‘why’ Watch this video to master turning product features into client wins. For more strategies like this, … The post My Secret for Presenting Value first appeared on Colleen Francis - The Sales Leader.

Presentation 62

Presentation Pitch Clients Sell 62

Search Engine Land

JULY 16, 2024

Google has traditionally presented someone else’s opinion of “the best” in the form of blue links, videos and lists in featured snippets. This article provides additional insights into how they are built, strategies you can implement and key performance indicators (KPIs) you can show your boss or client. User feedback on your website.

Niche 81

Niche Engineering Gaming Clients 81

Martech

SEPTEMBER 25, 2024

Rachel Hornstein owns a digital marketing agency, Hornstein Digital, with many SMB clients. The agency uses Canva to do work for clients and sometimes to collaborate with them. “I I provide the tools that I need for my team to get the job done for our clients,” Hornstein said.

Price 114

Price Launch Clients Campaign 114

Search Engine Land

SEPTEMBER 12, 2024

Due to its conversational nature, users are expected to ask a broader range of questions, which presents marketers with opportunities to create highly targeted content. We’re still advising our clients that standard SEO best practices remain relevant.

Engineering 100

Engineering Click Through Rate CTR Conversion 100

Search Engine Land

AUGUST 20, 2024

Many SEO professionals have been asked by managers or clients, “ How long does SEO take ?” Instead of checklist SEO, use the SEO Eisenhower grid The SEO Impact Eisenhower grid is something our agency developed to prioritize client SEO tactics and efforts based on their expected difficulty and impact.

High impact 91

High impact Clients Campaign Start-ups 91

Sales Pop!

NOVEMBER 30, 2024

Potential territory realignments and new account assignments present both new and foregone opportunities as we proceed laser-focused on our pursuits and clients, those current and those likely to become ours on Jan. In terms of client base, what about your verticals? So you need to get busy with these: 1.

Transportation 264

Transportation Real Estate Construction Government 264

Martech

JULY 30, 2024

It’s not just about being seen; it’s about engaging potential customers, clients and audiences in meaningful ways, regardless of where they begin their search journey. These engines use advanced algorithms to gather and present information in a more contextually relevant way, which means we need different strategies to optimize for them.

Engineering 114

Engineering Objectives and Key Results User Experience Trust 114

Search Engine Land

JULY 24, 2024

However, with some decent PPC knowledge, you can also create those charts for yourself that are more aligned with the client’s characteristics. The client’s website. Issues with the client’s website Sometimes, the problem lies not with the PPC account or market but with the client’s website. Processing.

CTR 97

CTR Objectives and Key Results Click Through Rate Campaign 97

Search Engine Land

AUGUST 6, 2024

I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. Two non-cookie measurement options I frequently use to analyze client campaigns are: Geo-lift testing. The shift from observed to modeled data is at hand.

Technique 74

Technique SQL GTM Campaign 74

Cerebral Selling

DECEMBER 5, 2024

One of the biggest problems I hear consistently from my clients (even big, established companies) is that they get stuck in a sea-of-sameness and struggle to differentiate themselves from their competition. “We We have a unique solution, leading technology, and an amazing, experienced team, but our customers still see us as a commodity!

Pitch 130

Pitch Sales Retail Technology 130

Hubspot

OCTOBER 15, 2024

For example, if a prospect is struggling with operational inefficiencies, rather than presenting generic efficiency stats, share a case study or a data point that directly relates to their industry and demonstrates how your solution has made a measurable impact on similar companies. This meant building that credibility.

Prospecting 74

Prospecting Trust Consult Pitch 74

SalesProInsider

MAY 23, 2025

Todays prospective clients are more time strapped, distracted, skeptical, and overwhelmed than ever. And thats where one simple shift, being fully present, can turn a scattered conversation into a confident commitment. The One Shift That Changes Everything: Be Present Being present in your sales conversations isnt just a nice to have.

Conversion 62

Conversion Objectives and Key Results Trust Presentation 62

Martech

AUGUST 8, 2024

And agencies are answering their clients’ calls to include RMNs in the mix. Agencies are seeing great RMN interest from clients. What’s really interesting is that our [clients] are so excited to adapt and test and learn, because they’ve seen the success of retail media,” said Kavita Cariapa, SVP, head of commerce activation at dentsu.

Retail 128

Retail Networking Growth Clients 128

Sales Gravy

FEBRUARY 4, 2025

In other words, they must sell a project to their own clients before Zacks solution can come into play. Recognize the Real-World Obstacles Whether your customer has to bid on government contracts, secure large client projects, or get internal buy-in from multiple stakeholders, their success dictates your sale.

Sell 76

Sell Customers Contract Construction 76

Search Engine Land

JULY 29, 2024

It’s not just about being seen; it’s about engaging potential customers, clients and audiences in meaningful ways, regardless of where they begin their search journey. These engines use advanced algorithms to gather and present information in a more contextually relevant way, which means we need different strategies to optimize for them.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Sales Gravy

APRIL 2, 2025

One of my top clients reconfigured its leadership approach with inside sales reps, focusing on call-by-call coaching in real time. Leaders were present. One of my top clients reconfigured its leadership approach with inside sales reps, focusing on call-by-call coaching in real time. Leaders were present.

Objectives and Key Results 60

Objectives and Key Results Territory Appointment Technique 60

Martech

DECEMBER 23, 2024

Data-driven insights: Articles that present compelling data analytics or research findings that can inform decision-making and strategy development are particularly appealing. A case study detailing how your financial services helped a client reduce costs or improve efficiency. This builds credibility and trust.

B2B 110

B2B CTR Click Through Rate Strategic planning 110

Search Engine Land

JULY 25, 2024

Clients often judge SEO and paid search as independent channels. Let’s apply the learnings to help our clients or employers power through an economic downturn without pausing their SEO efforts. When sales decline, businesses begin to reduce expenses, lower prices and delay making new investments.

Campaign 108

Campaign Objectives and Key Results Price Service 108

Hubspot

NOVEMBER 22, 2024

That‘s why I’ve contacted some sales pros and AI experts to learn how they or their clients use AI for sales lead generation. For one of my clients, we used Fireflies AI notes to summarize the exit interviews with customers that have churned,“ says Malinov. ”We Showcase success studies from our previous, related clients.

Lead generation 50

Lead generation B2B Sales Campaign 50

Salesforce

MAY 7, 2025

Regardless of the field, professionals responsible for business development are continually looking to create more personalized client experiences to enhance relationships that contribute to the bottom line. And yet, those very insights are what drive effective sales and client service.

Relationship Management 87

Relationship Management Clients User Experience Technology 87

Search Engine Land

AUGUST 14, 2024

Landscaping clients may be worried about the effects of chemicals on soil. Dig deeper: Google Ads for lead gen: 9 tips to scale low-spending campaigns Watch: Lead-gen advertising in the automation era: How any brand can succeed Here is the complete video of my SMX Advanced 2024 presentation. Ability to address objections proactively.

CRM 116

CRM Campaign Niche Negotiate 116

Sales Gravy

FEBRUARY 13, 2025

Rejection stings, whether its a no from a potential client or crickets after your presented a proposal you believed was bulletproof. That insight can sharpen future presentations. Rejection stings, whether its a no from a potential client or crickets after your presented a proposal you believed was bulletproof.

Sales 54

Sales Pipeline Presentation Closing 54

ClickFunnels

MAY 6, 2025

Webinar Funnels Webinars are a strategic way to attract potential clients by offering them product insights in exchange for their contact information. Auto Webinars Pre-record your best presentation and let your audience tune in on their schedule.

Growth 130

Growth Strategize Sales Contact 130

Search Engine Land

SEPTEMBER 25, 2024

While organic conversion data isn’t available, the report can reveal gaps where high-converting keywords have little organic traffic, presenting opportunities for further optimization. By comparing this data side by side, you can assess the performance of your paid and organic search efforts.

CTR 83

CTR Objectives and Key Results Click Through Rate Campaign 83

Search Engine Land

OCTOBER 4, 2024

Recently, an SEO client of mine lost 82% of desktop organic traffic to their homepage in one month. The client launched a mobile and desktop pop-up for all United States visitors. Against my advice, the client hoped the conversions would outweigh the decline in organic traffic. Remember, Google crawls from the U.S.,

Legal 90

Legal Territory Launch Engineering 90

Search Engine Land

SEPTEMBER 26, 2024

In one of my initial global team meetings with a client, I observed how search teams from various markets presented their reports in completely different formats. While consistency in webpage templates and SEO presents challenges, it also offers opportunities.

Territory 86

Territory Technique Promote Presentation 86

RingDNA

JUNE 15, 2025

Necessary Experience Through Training & Proofs of Concept B2C sales training often amounts to a day of PowerPoint presentations before being sent to the front lines. He felt that it put the clients at ease. Clients expect consistent value, ongoing support, and measurable ROI. Not exactly the pinnacle of strategic selling.

B2C 62

B2C B2B Contract Objection handling 62

Highspot

MAY 15, 2025

A sales pitch deck is a presentation that supports your sales conversation. Theyll always leave a stronger impression than a text-heavy presentation. This is especially important when presenting to a room full of stakeholders or chasing a high-stakes deal. What is a sales pitch deck?

Pitch 52

Pitch Objectives and Key Results Presentation Price 52

Martech

OCTOBER 24, 2024

Sales reps might save time on creating presentations with SlidesAI and spend more time on customer visits. OppWiser saves time with lookalike companies for your existing clients. Similarly, Jasper automates content generation, allowing marketing teams to focus on creative ideation rather than routine copywriting tasks. Compelling.ai

Niche 128

Niche Pipeline Prospecting Growth 128

Hubspot

APRIL 9, 2025

Then, craft your presentation around these features and their benefits. Early in my career, I put a ton of effort into nurturing a relationship with a client, only to find out that their spouse had completely different priorities when it was time to move forward, Chahl said. It can make or break a deal.

Real Estate 69

Real Estate Objectives and Key Results Follow-up Contact 69

Search Engine Land

AUGUST 9, 2024

I presented on this topic at SMX Advanced 2024. For those who missed it, I’m recapping the presentation as a mini-series here on Search Engine Land. For example, one client experienced a drop in traffic to many country sites, but they all had the same language. Screaming Frog, Lumar, OnCrawl).

Original Equipment Manufacturer 84

Original Equipment Manufacturer Manufacturing B2B Presentation 84

Hubspot

JANUARY 14, 2025

When it comes to B2B sales, relationships, strategic alignment, and trust determine the success of everything, from initial prospecting to long-term client retention. By engaging with selling in this way, sales champions not only strengthen client relationships but also open the door for upselling , cross-selling , and referrals.

Negotiate 78

Negotiate Cross-sell Drivers/motivators B2B 78