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How to Avoid False Advertising and Misleading Claims with Legal Translation

Sales Pop!

False advertising refers to a misrepresentation of a product or service, often through misleading or unproven claims, as defined by the Federal Trade Commission. For international businesses in advertising, many rely on legal translations to ensure that all parties understand their rights and responsibilities.

Legal 52
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Arbitrage in Google’s Local Services Ads: What you need to know

Search Engine Land

Many great articles have exposed the seedy underbelly of Local Services Ads spam and fake reviews. Spam and fake reviews on Google’s Local Service Ads. Google presents providers from those which have been verified. The table above shows that the same actors in local service ads own multiple entities.

Service 102
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4 simple ways to put an end to unprotected paid search by Adthena

Search Engine Land

As businesses strive to establish and maintain a distinctive identity in the vast online realm, they face the ever-present challenge of safeguarding their brand from trademark infringements, ad hijackers and other potential brand threats. Adthena recently helped one global hotel brand identify 50 reservations during the last two months.

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MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

GDPR would eliminate the need for individual countries to write their own regulations — as well as requiring any company, regardless of location, that markets goods or services to EU residents to comply with the law. This will support a smooth functioning of the GDPR cooperation and dispute resolution mechanisms,” the Commission noted.

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Life Insurance Sales – Your Ultimate Guide

The 5% Institute

Conducting Effective Sales Presentations A successful sales presentation involves understanding the client’s needs and customizing the message accordingly. Taking the time to understand clients’ needs, offering personalized solutions, and providing excellent customer service can foster long-term client loyalty.

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How to Start Influencer Marketing Agency: Step-by-Step

Lead Fuze

Moreover, we’ll delve into crucial aspects such as legalities and financial setup, developing an online presence with a professional website, finding relevant influencers who align with client objectives, managing compensation and collaboration effectively, and continuously improving based on feedback from clients and influencers alike.

Niche 52
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Seal the Deal: Sales Presentations That Don’t Suck (Summit Replay)

Sales Hacker

This video training was originally presented at the 2019 Sales Hacker Success Summit. In it, Founder of Startup Hypeman, Rajiv Nathan, shows you how to do sales presentations that don’t suck. Why use sales presentations? Why use sales presentations? (08:03). When do you use a sales presentation? (12:25).