Internet advertising up 7.3%, reaching record high in U.S.
Martech
APRIL 16, 2024
Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023. ” Although growth was down marginally from 2022, CTV is expected to drive video up in the coming years with added inventory from ad-supported subscription tiers introduced by major streaming services like Netflix. Retail media.
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