Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. It was my first event since before the COVID-19 pandemic. Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions.

Entertainment 94

Entertainment Presentation Contract Pitch 94

Salesforce

JUNE 13, 2023

What is a Trailblazer Community Conference? Spotlight: Dreamin’ In Color Spotlight: North Africa Dreamin’ Find a Community Conference near you While each year thousands of Trailblazers attend core Salesforce events like Dreamforce and TrailblazerDX , there’s another kind of Salesforce event you should know about.

Territory 98

Territory Networking Education Consult 98

Search Engine Land

MARCH 20, 2024

The conference is Google’s annual event for showcasing its latest ad products, formats, developments, and updates. Google Marketing Live registration is now open. When is Google Marketing Live. Tuesday, May 21, starting at 12 p.m. ET / 9 a.m. PT, live from Mountain View, Calif. How to register.

Growth 106

Growth Product Process 106

SaaStr

JANUARY 16, 2024

Our core goals and values at SaaStr include: Putting on the most inclusive events in the industry and Being as inclusive a community as possible. We believe that true innovation depends on hearing from, meeting with, and listening to people with a variety of perspectives and diverse backgrounds.

Represent 87

Represent B2B Meeting Service 87

Hubspot

JULY 16, 2015

I have a lot of folks ask me if our INBOUND event (coming up Sept 8-11th) is valuable for them and their teams to attend. And ever since I started managing marketing teams, I’ve had people ask me if they could attend conferences and events. 6 Tips for Making Sure Your Team Is Getting the Most Out of a Conference or Event.

Meeting 66

Meeting Presentation Networking Up-sell 66

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. Once you know these key data points, you can construct an ideal event for your audience.

Construction 109

Construction Networking CRM Consult 109

SaaStr

APRIL 8, 2024

Not sponsoring events anymore, just going. Look go to the best events in your industry, from Shoptalk to Money2020 to Dreamforce to SaaStr Annual. Canceling your customer conference, and just doing a “digital event” This saves a few nickels, but getting your customers and prospects together IRL?

Pipeline 100

Pipeline Growth Campaign Prospecting 100

Martech

AUGUST 24, 2021

Marketing professionals we surveyed this summer give it a 5 out of 10 chance, on average, that they will attend an in-person event through the end of 2021. On the other hand, 20% said they were extremely likely (10 out of 10) to attend an in-person event this year. The outlook improves slightly for 2022. Looking to 2022.

Territory 123

Territory Transportation Healthcare Networking 123

Martech

AUGUST 8, 2022

Since the pandemic started we’ve been tracking how COVID-19 in its many and various manifestations has affected the way marketers attend conferences and other in-person business events through our Event Participation Index. We thought it would be a good time to check in again about your attitudes toward in-person events.

Hospitality 114

Hospitality Sports 114

SaaStr

JANUARY 16, 2023

Our core goals and values at SaaStr include: Putting on the most inclusive events in the industry and. We want our events, and the community and companies who participate in them, to include, encourage, and recognize people of all races, ethnicities, genders, ages, abilities, religions, sexual orientation, and military service.

Represent 110

Represent B2B Meeting Service 110

Martech

JULY 16, 2021

The relaxation in pandemic restrictions is also rippling through the business world as conferences and trade shows schedule in-person events for this summer and fall. The post Answer our survey on attending or exhibiting at in-person events appeared first on MarTech. Please click here to take our 3-minute survey.

Start-ups 143

Start-ups 143

Cerebral Selling

JANUARY 23, 2023

Dreamforce (now consistently the largest software tech conference in the world) attracts participants from all ranks within their audience’s organizations. To circumvent these objections, Salesforce includes a sophisticated ROI calculator on the event registration site.

Objection handling 201

Objection handling Cross-sell Price Up-sell 201

Martech

SEPTEMBER 20, 2022

Marketers are looking forward to returning to in-person events in the first half, and especially the second half, of 2023. The Event Participation Index, which we last fielded at the end of 2021, asks our readers to rate their likelihood of returning to in-person events in the near and medium-future. Writing off 2022?

Networking 91

Networking Gaming Presentation Prospecting 91

Martech

JANUARY 24, 2024

Spending as much time as we do in video conferences, video meet-ups and webinars, we’ve become accustomed to those chat windows where people and their messages and questions come and go in an instant as they automatically scroll to the latest content. It turns out that there’s a different way. Likewise with polls.

Meeting 104

Meeting Start-ups Presentation Launch 104

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. From Metaverse to Matterverse, How to Do it Right.

Transportation 85

Transportation Gambling Networking Technology 85

Hubspot

JULY 26, 2011

The Fall event season is just around the corner. August through October are huge months for events and conferences, and I imagine many of you are filling your calendar and getting business cards ready to make a splash. The Ultimate Event Checklist: Prepare for Your Event: ? During Your Event: ? Set a goal.

Networking 58

Networking Contact Presentation Pitch 58

SaaStr

MARCH 8, 2023

In celebration of International Women’s Day , we’re setting aside 1,500 no-cost VIP tickets to SaaStr events in 2023, including SaaStr Europa in London this June, and SaaStr Annual in the Bay Area this September. Apply here to the SaaStr Europa program or apply here to the SaaStr Annual program.

Represent 97

Represent B2B Meeting Service 97

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. From Metaverse to Matterverse, How to Do it Right.

Transportation 77

Transportation Gambling Networking Technology 77

Martech

OCTOBER 4, 2022

Online events have become a valuable marketing channel for businesses of all sizes, especially during the pandemic, when live events were scaled back. Mining data from online events, however, requires specific strategies to measure intent and move prospects through the funnel. Finding the right data from online events.

Campaign 102

Campaign B2B Education Presentation 102

Martech

DECEMBER 16, 2021

Marketers give it a 50/50 chance they will attend an in-person event, conference or trade show in the first half of 2022, a new MarTech survey has found. It’s a statistic that should scare any event organizer who had hoped this two-year uncertainty for in-person gatherings was nearing an end. Virtual events or bust?

Territory 97

Territory Networking Price Represent 97

Sales Hacker

FEBRUARY 18, 2021

Sales leaders and trainers (and their marketing counterparts) spent 2020 trying to figure out how to translate in-person conferences into compelling, engaging virtual events. And because COVID-19 still hasn’t gone away, sales conferences are still taking on a virtual format. 9 sales conferences and events to attend in 2021.

B2B 104

B2B Sales Networking Price 104

Martech

OCTOBER 31, 2023

Events, not sessions UA measured visits, not interactions. GA4 collects and stores interactions with your website or your app as events, those events provide insights on what’s happening,” said Sharon Mostyn, speaking at The Martech Conference. It can automatically track events like video engagement,” said Mostyn.

Promote 114

Promote Start-ups Price B2B 114

Martech

DECEMBER 8, 2022

The MarTech Conference returns online March 28-29, 2023. At The MarTech Conference we’ll bring technology and strategy together to build a framework for the future. The post Interested in speaking at The MarTech Conference in March? This time we’ll be focusing on the identity challenge. Get MarTech! In your inbox.

Pitch 122

Pitch Construction Technology Technology 122

Martech

JANUARY 10, 2024

Many marketers speak at industry events for various reasons. I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. Dig deeper: 4 keys to digital events planning 2. Dig deeper: How to unlock more value from your event content 3. Click here to take the survey Get MarTech!

Presentation 113

Presentation Engineering Clients Process 113

SaaStr

OCTOBER 17, 2023

Dear SaaStr: How Many Events a Year Should A Startup Founder Attend? So I’d do the following: First, there are usually 1 or 2 top events in your industry. Someone senior should go every year, mainly because the #1 event in the industry is where the top customers, prospects, partners, and other execs are. Here are my learnings.

Niche 95

Niche Meeting Contact Prospecting 95

Understanding the Sales Force

APRIL 9, 2021

The entire world was in lockdown and at Objective Management Group (OMG) we had just ten days to figure out how to convert our annual four-day international conference for sales experts to a three-day virtual event over Zoom. By late last summer, we knew full well that our 2021 conference would also be virtual.

Sales 73

Sales 73

Martech

MARCH 20, 2024

We successfully met that deadline, effectively turning the rebrand into a larger event, because we didn’t start with a blank slate and we had trusted design resources who could start right away. In addition to planning an external splash at a user conference, industry trade show or other relevant event, involve your employees.

Strategize 106

Strategize B2B Legal Launch 106

SaaStr

JULY 25, 2023

SaaStr Annual: SaaStr Annual is one of the largest SaaS conferences, attracting thousands of attendees, including entrepreneurs, investors, and industry experts. Dreamforce : Although Dreamforce, hosted by Salesforce, encompasses a broader scope than just SaaS, it remains a significant event for SaaS professionals.

Legal 85

Legal Networking User Experience Technique 85

Martech

SEPTEMBER 7, 2022

I predict that there will be some new announcements about Microsoft Mesh this October during their flagship developer conference, Ignite , and I can’t wait! Events, events, events. Events have been a mainstay in B2B teams’ marketing mix. enterprise event solution that integrates with Microsoft Teams.

B2B 108

B2B Gaming Education Technology 108

SaaStr

SEPTEMBER 4, 2023

These are the basics you have to get right if you are going to sponsor a big event — that many still don’t get right. “My top SaaStr /conference tips for sales teams (last year after SaaStr I did 183% in Q4, Paddle ranked as the #1 brand, and I made connections I still speak with regularly): — Get out of the box.

Pitch 87

Pitch Follow-up Meeting Conversion 87

Sales Hacker

OCTOBER 13, 2023

Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. This is the AI event you can’t afford to miss More for your eardrums : Special Community Mashup episode this week with all of tech’s most impressive community leaders. Thanks for reading The GTM Newsletter!

GTM 98

GTM UX Go To Market CRM 98

Martech

SEPTEMBER 8, 2023

My first in-person event was overwhelming. I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. After the event, what happened to all that content? And we were getting paid for it.

Campaign 122

Campaign Relationship building Strategize Pipeline 122

Martech

NOVEMBER 29, 2021

Since the pandemic started we’ve been tracking how COVID-19 has affected the way marketers attend conferences and other business events through our Event Participation Index. So, please answer this quick, 3-minute survey and tell us how you are feeling about attending conferences in the coming year.

Engineering 97

Engineering 97

SaaStr

JULY 29, 2021

SalesLoft, the First Ecosystem Partner of SaaStr Annual 2021 Conference . SAN FRANCISCO, CA – June 22nd, 2021 – SaaStr Annual , the world’s largest non-vendor B2B software conference, is proud to announce that SalesLoft will be joining the conference this year as a partner exhibiting the first ecosystem in the conference’s history.

Promote 97

Promote Government Contract B2B 97

Martech

OCTOBER 19, 2023

The three leading channels for Digital CS operations are digital events (webinars, conferences; 78%), marketing automation (65%) and in-app messaging (56%). It’s early days for collecting data on KPIs for digital CS, the survey says, although the aims are the same as human CS: Acquisition, retention and expansion. Why we care.

Customers 117

Customers B2B Process Service 117

Martech

NOVEMBER 15, 2021

This will enable B2B users of both platforms to pull data from events supported by ON24 and manage them within the CRM. This includes attendee and event data, such as first-person engagement data derived from the ON24 event experience. It’s very possible that the virtual option will remain alongside in-person events.

Government 101

Government CRM B2B Contact 101

SaaStr

NOVEMBER 25, 2023

Have a customer conference. Do more top tier events, if events work for you. Give the biggest customers more attention. Hire more engineers to close the feature gaps the existing customers and prospects are already complaining about. Drive your deal sizes up, by providing more value.

Engineering 101

Engineering Up-sell Start-ups Closing 101