Gain and Maintain Change Buy-In with Storytelling
Heinz Marketing
SEPTEMBER 14, 2023
That’s just competition, and the result of stagnation is market failure. How do you get buy-in from the key people and teams you need? It is a bit contrived, but communication is key, and the heart of communication is story. It is called “Strategic Narrative”. If you fail to capitalize, someone else will.
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