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How Allied Beverage is transforming customer experience

Martech

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Allied Beverage hired third-party consultant Shift7 Digital to lead the transformation. Transformation at scale.

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Creating value when content and experience are data-driven

Martech

“The only way to drive revenue and drive acquisition, conversion and retention is through remarkable customer experiences, so there’s got to be a commitment from the top,” said Gene De Libero, Chief Strategy Office and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference.

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Infosys acquires oddity to boost metaverse and digital experience capabilities

Martech

Global digital services consultancy Infosys on Thursday announced it will acquire German-based consulting agency oddity. With oddity’s digital commerce and marketing knowledge as well as its metaverse-ready set-up, it is the perfect complement to Infosys’ prowess in technological transformation.”. Read next: What is a DXP?

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Why martech integration needs more than technical skills

Martech

It can also be costly and frustrating without the right martech consultants to lead strategic and tactical road mapping and execution. COVID-19 sped up technology adoption by at least one order of magnitude and spurred unprecedented e-commerce growth worldwide. The CMO and CTO didn’t have much in common a decade ago.

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The Evolution of Marketing Automation: Are Traditional Platforms on Their Way Out?

Heinz Marketing

And in my earlier consultant roles with Heinz Marketing, I was acquainted with the other major players like HubSpot, Pardot, and Eloqua through various projects and engagements. In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Maybe not so much anymore.

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Managing the unpredictable: Getting marketing, sales and operations aligned

Martech

’ Operations and inventory will say ‘just buy what is there’,” said Mark Hart, chief operating officer of Pollen Returns, a pick-up service for e-commerce businesses. You’re trading off more capital tied up in inventory,” said Carter Armstrong, CMO of e-commerce fulfilment firm ShipBob. And operations?

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9 GA4 training courses to help confused marketers

Search Engine Land

Key features of the course include: Insights powered by artificial intelligence (AI) Deeper audience integration with Google Ads Customer lifecycle-framed reporting Customer-centric data measurements  New navigation and reporting Enhanced e-commerce reporting Customise reports Using explore reports Get the daily newsletter search marketers rely on.