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Marketers discuss using AI beyond content creation

Martech

What keeps many organizations from moving forward with these initiatives are obstacles around team training and data governance. This discussion from the Fall 2024 MarTech Conference was led by Craig Schinn , Co-founder and COO, Actable, and Michelle Simone, Principal Consultant, Pepper Foster Consulting.

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Where to deploy AI for maximum martech impact

Martech

They have ad campaigns across all the big ad platforms, email service providers, cloud accounts, journey management, cloud providers and standalone data science providers, all frequently part of their stacks. Cons : This requires IT buy-in or external consultants to build the AI. But the marketing user isn’t typically a cloud user.

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How wisdom makes AI more effective in marketing

Martech

It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. John New Hire tasks an outside consultancy with categorizing customers into three groups based on their receptiveness to new technology: Those who always tend to buy the latest technology.

Consult 134
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3 elements of a customer technology strategy

Martech

With products and services becoming more commoditized (read: interchangeable), customer experiences become the new differentiator. A governance policy for software replacement, customer data and a shared feature backlog. The impact is reflected by the way we govern and manage customer technology. Not so for customer technology.

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Why B2B CMOs are frustrated with ABM platforms

Martech

Sales teams may resist new self-serve systems due to different priorities, while IT teams often have their own approaches to data integration, security and governance. The burden of implementation ABM platforms are often self-service. This introduces the need for organizational change management. This process is far from simple.

B2B 132
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ActionIQ and Slalom bring consulting to customer experience with new partnership

Martech

Today, customer experience (CX) company ActionIQ announced a new partnership with consulting firm Slalom that will make specialized services available for users of the ActionIQ CX Hub. Strategy and implementation services. Services offered by Slalom include marketing and CX applications for the AIQ CX Hub. Get MarTech!

Consult 117
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Winning Government Contracts with Dr. Kizzy Parks

criteria for success

She’s the Founder & President of both GovConWinners , helping service-based small businesses learn how to win government contracts, as well as K. Parks Consulting, Inc. where she provides services directly to the government. Dr. Parks been awarded over $50 million in federal government contracts. .