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Google updates search quality raters guidelines

Search Engine Land

The last update to this document was 11 months ago on December 15, 2022 , which was a much larger update to the document. Google’s quality raters are used by outside consultants hired by Google to assess the quality of the Google search results. What changed. ” What the quality raters do.

Consult 139
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Best of SearchBot: Create letter explaining SGE to clients and provide actionable steps

Search Engine Land

How this prompt could be improved: You an experienced SEO consultant with clients in various industries. Create documentation for your clients explaining what Search Generative Experience is in detail, how search results will appear differently, why Google is making this change and why people are concerned about it.

Clients 114
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How to use Google Gemini to improve SEO operational efficiency

Search Engine Land

Key insights: Leverage Gemini integrated with Google Workspace for Sheets, Docs and Gmail to analyze documents and create content. Create SOPs, dashboards and project plans, documenting them directly in Docs and Sheets. However, I keep coming back to using simple spreadsheets and documents to build scalable teams.

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MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds?

Martech

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. For consultants to continue to be relevant and add value the model needs to evolve.

Consult 107
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Unveiling virtual data rooms (VDRs) for due diligence processes

PandaDoc

To keep all your assets safe and sound during due diligence, you need a robust solution for secure document management. Key takeaways VDRs used for due diligence provide safe storage of private documentation and ensure secure data sharing between internal and external stakeholders. This is where virtual data rooms (VDRs) come in.

Process 52
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6 reasons why SEO audits seem like a waste and how to fix them

Search Engine Land

However, after reading this, you will have a much better idea of how to deliver great SEO audits, regardless of whether you are working in-house, in an agency or as a consultant. Here’s a practical example from my SEO consulting: A client lost several times due to Google algorithm updates. There are enough of those already.

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Conducting ICP Audit For Your SaaS Business

Heinz Marketing

Document buying signals they are looking out for, and document pain points they are hearing. This is useful information for documenting your buying committee and personas. Document and test your findings Document your ICP definition with all the firmographic and technographic data you collected above.

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