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Oracle enhances its Unity CDP offering

Martech

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. This is the feature that allows a unified view of front-end and back-end customer data. Sales is focused on accounts and marketing is focused on contacts. ” Pinkerton asked.

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What to do when your vendor has a data breach

Martech

Because marketing handles so much customer data, it’s essential to know what to do when a breach happens. million Bank of America customers was stolen through the systems of Infosys McCamish. To that end, be sure you have the contact information available at all times. Go over the contract with a legal expert.

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First You Create Value

Iannarino

Your intentions can spoil the outcomes you hope for by preventing the conversation from being valuable to your contacts. Many salespeople, though, launch the sales conversation with a firm intention to secure a signed contract and an agreement to install their “solution.” But they’re not the only threat out there. Too Little Value.

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6 martech contract gotchas to be aware of

Martech

Contracts are complex for a reason. I’ve seen and heard of my share of contract gotchas. You use them to buy contacts and information as well as to enrich what data you’ve already got. Perhaps it pays for search ads or allows your representatives to send gifts to prospective and current customers.

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Salesforce Automation Cheat Sheet for SMB Sales Managers

Veloxy

For example, this could be entering in the contact information of a new prospect at one moment, and manually prioritizing outreach at another. By greatly improving data quality, you eliminate duplicate records, upset contacts, and other related non-selling activity. This is where the real impact on revenue comes to play.

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A roadmap to martech stack maturity

Martech

Efforts to mature a martech stack require far more than a technical focus; it is important to consider other factors, including contracts, ownership, organizational goals and others. Contract When does the contract end? How much time is needed to decide how to renew or retire a contract? What does it do?

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AI-powered martech news and releases: September 12

Martech

And there’s this, from The Wall Street Journal’s article on AI spending: Now, here are this week’s AI-powered releases: Yext’s Yext Social is an AI-powered social media management solution that manages local customer engagement at scale globally. Account Plan Creator generates a structured account strategy.