Martech

AUGUST 29, 2024

Book meetings ahead of time Reach out to prospects, connections and customers to connect with during the event. Get more sales meetings in advance with HubSpot’s LinkedIn integration Lock in meetings with key prospects before the event. Set the stage for success with the right pre-conference preparation Be deliberate.

CRM

Sales Pop!

MARCH 30, 2025

In the SMB world, you often have the advantage of direct interaction with the prospect organizations owner or president. Each buying contact is a person, affected in their choices by their own personal likes, dislikes, priorities, pains and goals. Thats why we have the famous mantra, isnt it? People Buy from People.

Legal

Sales Gravy

MAY 28, 2025

Prospecting from the Road (Safely) Now, here's where it gets interesting. That windshield time can actually become prospecting timeif you do it safely and legally. You can also set up your phone so contact numbers are easily accessible with voice commands. Prospecting from the Road (Safely) Now, here's where it gets interesting.

Territory

Salesforce

AUGUST 15, 2024

How small business tools drive growth About 93% of today’s small business owners report using at least one technology platform to help run their businesses, according to a study by the U.S. Drift : Using prospect engagement data directly from your website, this tool helps craft conversational messaging and hyper-personal chat functions.

Product

Veloxy

FEBRUARY 12, 2025

The email tracking analytics send instant alerts when prospects interact with your communications. Veloxy Integration Options My deep involvement in sales technology has taught me the value of smooth integration. Our customers tell me how our 360 degree customer view eliminates the need to switch between different platforms.

Product

Martech

SEPTEMBER 6, 2024

Status : Private Beta Applicable HubSpot Hubs : Marketing, Content Applicable HubSpot Tiers : Professional, Enterprise Optimize sales outreach with Dynamic Sequences What’s new : HubSpot introduces Dynamic Sequences, a sequence type that automates initial outreach and creates manual tasks only for contacts who engage with your emails.

User Experience

Salesforce

AUGUST 6, 2024

One is a new lineup of products and services for homeowners: smart home technology, sustainable living solutions like solar panels, and predictive maintenance on big-ticket systems like internet-connected HVACs. Smart home technology is just what homeowners are looking for. The other is its push into commercial real estate maintenance.

Real Estate

Martech

JULY 24, 2024

for our cold outreach emails and SharpSpring to engage prospects. To avoid diluting the high-quality data in SharpSpring with a large amount of unengaged contact data from Instantly.ai, using two separate systems is sensible. Apollo is a great contact database. Sometimes, this makes sense. For example, we use Instantly.ai

CRM

Martech

JULY 11, 2024

The reality of intent signals As marketers, we’ve been told that there is a connection between a “signal” of a prospect seeking information with their interest in your company or product and assumed that a response to an offer made could imply they’re “in the market to buy.” ZoomInfo, “What is intent data?”

B2B

Hubspot

SEPTEMBER 9, 2024

How to Build a Lead List My Tips for Building a Sales Lead List A prospect may have shown interest in a product or service by responding to an online offer, visiting your company’s booth at a conference, or engaging with social media posts. Enhanced Prospect Profiles The better your prospect profile, the better your call outcomes.

Territory

Hubspot

AUGUST 26, 2024

For the other 98%, you’ll need to follow up again and again, communicating key selling points and differentiators, overcoming objections, and most critically, delivering as much value as possible to the prospect. It’s a time consuming but necessary process, which means mastering the AI sales follow-up can be a game-changer.

Follow-up

RingDNA

APRIL 11, 2025

Fortunately, advances in sales technology have made it easier than ever for sales leaders to take on the role of data scientists. Outbound Sales Metrics and KPIs Do you have sales development reps (SDRs) who are partially or completely focused on outbound prospecting? If so, it’s essential to make sure you are tracking the right KPIs.

Quota

Hubspot

JULY 30, 2024

As a B2B salesperson for companies like IBM and Open Text, scheduling in-person meetings or phone calls was often challenging, regardless of my prospect or client’s industry or business size. Aggressive, generic offers were just as fruitless, especially when the prospect hadn’t already confirmed their interest in what I was offering. (In

Closing

Martech

NOVEMBER 6, 2024

Managers can now seamlessly segment and automate contact enrollment without switching between tools, streamlining marketing activities and enhancing workflow efficiency. How it helps you This update streamlines the process of adding personalized URLs stored in contact properties, such as tailored offer links or personalized landing pages.

Objectives and Key Results

Martech

JANUARY 14, 2025

Whether spotting recent visitors (for Breeze Intelligence add-on users) or gauging top prospects, these notifications help sales teams prioritize leads effectively and strike while the interest is high. How it helps you This update empowers sales managers and their teams to prospect and build pipelines from anywhere.

Objectives and Key Results

Hubspot

JULY 22, 2025

Not just CRMs with a chatbot, but tools that could actually prospect, write personalized outreach, track replies, summarize calls, and move deals forward without me hovering. It’s especially helpful for handling small but time-consuming tasks, like organizing contacts or prioritizing leads. What makes it stand out is the flexibility.

Objectives and Key Results

Hubspot

APRIL 30, 2025

The prospect had bombarded me with tough questions and objections, and the whole time I thought they were poking holes in my pitch because they werent interested. That prospect was deeply engaged, trying to gather justification to buy. Buying signals are behaviors or statements that indicate a prospect is considering a purchase.

Contract

Hubspot

NOVEMBER 27, 2024

HubSpot research indicates that more than a third of sales reps (37%) produce the most leads from cold calls , and data from the RAIN Group finds that most C-level buyers (57%) prefer to be contacted by phone. Whether or not you’re using cold calling as a standalone strategy will depend in large part on your industry and deal size.

Cold Call

Salesforce

OCTOBER 29, 2024

The process has evolved with the advent of technology and tools. For example, cold calling and cold emailing are common iterations of D2D sales that technology has helped facilitate. The five-step, door-to-door sales process includes prospecting, approaching, presenting, closing, and following up.

Objectives and Key Results

Martech

APRIL 2, 2025

What actions should your visitors and prospects take next? Is your call to action (CTA) straightforward and easy to find whether through buttons or contact forms on your website or landing page? Do your CTAs (and yes, you may have multiple) align logically with the content, emails, digital ads, etc.?

Objectives and Key Results

Hubspot

JULY 22, 2024

I’ve found that cold calling is an excellent way to engage prospects one-on-one and move them to the next step in the buying process. Cold calling is most effective when paired with strategies such as prospecting and sales qualification. Cold Call Script Examples **The prospect's phone rings** Prospect: Hello?

Cold Call

Highspot

JANUARY 23, 2025

Yet, a rapidly changing landscape of technologies and buyer expectations can outpace professional development and overwhelm even seasoned professionals. McKinsey notes that as intelligent machines take over more physical, repetitive, and basic cognitive tasks, sales reps will need social, emotional, and technological skills to stand out.

Objectives and Key Results

RingDNA

MARCH 26, 2025

How to Use LinkedIn to Find and Engage B2B Sales Prospects While the cold call has hardly disappeared from inside sales, social media tools such as LinkedIn give you the ability to warm up cold calls with research. I’ve found that prospects seem quite receptive to InMail. Source: Gartner ​. LinkedIn from CEOs to SDRs 1.

Closing

Highspot

FEBRUARY 20, 2025

Marketing’s job is to promote the product’s value so prospects will come and talk to you. Product Training for Sales Teams Sales reps need comprehensive knowledge to present the product as valuable to prospects, address unique challenges, and handle objections.

Product

Highspot

AUGUST 11, 2025

Without accessible, always-up-to-date sales intelligence, your GTM teams waste time on the wrong plays, messages, and prospecting opportunities. Unified prospect data gives you the full picture: what your buyers care about, which content they engage with, and how to advance them through the sales cycle. Did you know? Highspot Sr.

GTM

Martech

FEBRUARY 7, 2025

Example: A software company selling to Fortune 500 technology firms can target users searching for software-related keywords who also: Work at large companies (10,000+ employees). Are in the technology industry. Contact and company list targeting : One of the most efficient ways to drive low-cost, high-quality leads (CPLs).

B2B

Highspot

NOVEMBER 24, 2024

This encompasses access to content, information, and technology that sales reps can leverage to engage customers more effectively. This translates into better interactions with prospects and customers, as sellers can engage in meaningful conversations, handle objections effectively, and close deals with assurance.

Pitch

Adaptive Business Services

APRIL 9, 2025

I have always been a strong believer in doing research prior to engaging with a client or prospect. What you read above isnt perfect, Id like contact info as well, but that is exceedingly hard to discover on LinkedIn combined by the fact that many people will use their personal vs. their business contacts on the site.

Electricity

Martech

JUNE 4, 2025

Among the use cases cited by HubSpot: Marketing can ask ChatGPT to find my highest-converting cohorts from recent contacts and create a tailored nurture sequence to boost engagement, then use the insights to launch an automated workflow in HubSpot.

Pipeline

Highspot

JUNE 24, 2025

And when B2B organizations invest in a unified sales enablement platform that offers intuitive AI role-play technology, like Highspot, they can save hours on sales training and development. ” Prospect: “How is that different from traditional training? “The AI surfaces insights they might not have considered otherwise.

Objectives and Key Results

Salesforce

DECEMBER 20, 2024

You have to identify when deals are near the finish line and take action, or pivot when a prospect stops responding. This way, youre addressing individual prospects pain points to help close those important, large deals. Timing is crucial. This tactic also helps you work closer with Sales to build on that crucial alignment.

B2B

Martech

JULY 17, 2025

Use cases include things like answering product questions, guiding prospects through the funnel, or resolving post-sale issues. How it helps you Finding more high-fit contacts just got a whole lot easier. This update helps you start with contacts more likely to convert, so your team spends less time guessing and more time growing.

CRM

Martech

APRIL 11, 2025

If anything, AI will go from the thing everything is talking about to another fundamental technology users expect and probably dont even notice. AI-powered Lookalike Lists to help find new customers Lookalike Lists in Marketing Hub Enterprise help marketers find more ideal customers from existing contacts. The first message is AI.

Territory

Martech

SEPTEMBER 12, 2024

This data fragmentation narrows the insight we can gain into our data, as no platform allows you to process everything you know about contacts. Companies see opportunities and try to stake their claims in different areas of technology, new social platforms or ways to target prospects. Marketers also need to be flexible.

Technology

Hubspot

AUGUST 11, 2025

They’re the ones doing the digging, researching prospects, identifying opportunities, and building a pipeline of potential clients from scratch. According to Gartner , a BDR is “responsible for generating new business opportunities by qualifying leads and prospecting through existing business accounts to engage with potential buyers.”

Represent

Sales Gravy

JULY 17, 2025

Agentic AI amplifies gives your salespeople superhuman pattern recognition, instant access to contextual insights, and the ability to predict customer needs before prospects even realize them. Not because the technology is flawed, but because companies skip the unglamorous groundwork. It’s more than removing duplicate contacts.

Customers

PandaDoc

MARCH 25, 2025

Identifying product/customer fit: Once youve learned more about your prospects goals, challenges, budget, and timeline, you can use this information to decide if theyre a good fit for your business. Customize the solution: You know your prospects needs, so now its time to put together a package that will work for their needs and budget.

Objectives and Key Results