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Why You Must First Solve Buying Pain Points in B2B Sales

Iannarino

Unless root causes are addressed, the ink on the contract won't be dry before the client fires the company and starts over. These salespeople can safely remove opportunities from their sales funnel , as soon as they realize their qualified lead will not entertain a second meeting. Hope your competitors’ discovery is weak.

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How influencers and content creators are reshaping brand strategies

Martech

Businesses exist to help brands broker strategic partnerships with leading influencers, like this creator deal that rivaled professional athlete contracts. Influencers build their followings based on a unique voice and perspective that engages and entertains their audience.

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5 Interesting Learnings from SmartSheet at $1 Billion in ARR

SaaStr

Growing Faster Than Others Due to “Non-Tech Customers” Smartsheet added a $850,000 restaurant customer deal, another big one at a top airline, and a third at a media and entertainment leader. And they grew a government contract to $1.6 million in ARR.

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Here’s what happened at B2BMX 2024

Martech

Marketers are drilling into ROI, contract terms, spend and functionality. My favorite sessions Keynote Dan Gingiss, author of “The Experience Maker ,” presented a lively and entertaining discussion of his WISE framework for creating notable customer experiences. I expect that number to be much higher next year.

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End-to-end Process Automation: A Complete Guide

PandaDoc

Create your contracts from scratch with one tool Complete 87% more docs every month in 50% less time. Another example would be putting together contracts or documents—especially if your paperwork doesn’t tend to vary each time. End-to-end process automation allows you to automate these sub-processes, steps, and tasks.

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Lauren’s App of the Week: Daily Burn

Heinz Marketing

There are apps for gaming, online shopping, entertainment, learning new skills, and more. After all, it’s extra important we prioritize our health while forced to stay home, social distance, and prepare our bodies for potentially contracting a gnarly respiratory illness. Right now, my favorite kind of apps are wellness related.

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Building Resilience Through Efficient Scaling In 2023 with ICONIQ Growth General Partner, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds (Video)

SaaStr

Some other strategies for creating a more efficient go-to-market are: Adjusting pricing and contract terms with customers. Incentives for multi-year contracts are another tactic. Offering higher commissions for long-term contracts or generating pipeline in the highest quality vertical can drive GTM efficiency.

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