Sales Hacker

JUNE 17, 2025

Build the team that builds the company.” – that is part of your go-to-market strategy responsible for growth. Product and Go-To-Market. Product and Go-To-Market. But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey.

GTM 83

GTM Customers Construction X-functional 83

Gong.io

SEPTEMBER 9, 2021

I don’t just sell — I coach and direct a go-to-market team.”. Those who dwell in due diligence: Budget approvers, legal/contract reviewers, and procurement analysts . I’d asked him what the biggest difference is between $50k and $500k deals. Stakeholders are crucial, and so is your team.

Closing 162

Closing Sports GTM Legal 162

Salesforce

SEPTEMBER 27, 2021

Add to that, the company had previously signed a three-year contract with Slack for several thousand users, and five months later, it had blown past that allotment. Their contract was originally in our mid-market segment, but they outgrew our segment lines, which brought them into our enterprise team. Legal needs to approve it.

Closing 98

Closing Contract Legal Cross-sell 98

Sales Hacker

SEPTEMBER 29, 2020

Today on the show, we’ve got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. Sam Jacobs: Today on the show, we’ve got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. Sam’s Corner [28:45]. Show Introduction [00:10]. What is LinkSquares?

Contract 117

Contract X-functional Objectives and Key Results Legal 117

SaaStr

NOVEMBER 23, 2022

It’s up to the CRO to keep a company’s marketing and product strategy in the kind of lockstep that drives it to produce the revenue it needs. For example, over the years, Angolia’s go-to-market strategy has tied together every part of its company, from finance to legal. . The life of a CRO is all about results.

Drivers/motivators 125

Drivers/motivators Trust Legal Finance 125

PandaDoc

MAY 12, 2025

If the initial go-to-market pricing strategy is off, by the time the company makes an adjustment, damage is already done. This group is more often found in luxury markets, niche services, or high-stakes categories like health, legal, or financial services. This page is not intended to and does not provide legal advice.

Price 52

Price A/B testing Non-Profits Legal 52

Sales Hacker

JANUARY 11, 2021

The contracts are often non-standard and you may need sign-off from several teams and stakeholders. Deal desks create efficiency, speed, and greater visibility across go-to-market teams. This can change your whole calculation about the value of legal services. Lower the amount of improperly priced contracts that go out?

Legal 87

Legal Contract Price Negotiate 87

Sales Hacker

JUNE 16, 2021

The mandate for sales enablement is to increase the effectiveness of their go-to-market (GTM) strategy by providing coaching, training, and introducing sales enablement platforms and tools. Select a vendor: Work with your finance and legal teams to make sure the contract terms are acceptable. What is sales enablement?

GTM 120

GTM Contract Quota Sales 120

Sales Hacker

JANUARY 13, 2021

OEM licenses are significantly larger deal sizes than direct to end-user contracts because the licensee is usually pushing out the software to their entire customer base or a large portion of their customer base. One OEM contract can give thousands or tens of thousands of end-users access to the licensor’s software. Exclusivity.

GTM 86

GTM Negotiate Profit margin Contract 86

Sales Hacker

APRIL 21, 2022

We changed our product, evolved our marketing programs, and transitioned the sales team. This was all in an effort to increase our average contract value (ACV). The ICP determines decisions across the company from the go-to-market to product strategy. Product usage. Revenue number. This is your bread and butter customer.

Cross-sell 102

Cross-sell Legal Contract Price 102

PandaDoc

FEBRUARY 28, 2025

Align on goals : Collaborating on go-to-market strategies, engagement efforts, and shared KPIs can help departments work more effectively towards the common objective of driving revenue growth. Invest in effective automation tools : These help with anything from lead nurturing and pipeline tracking to contract management.

E-commerce 52

E-commerce Objectives and Key Results Contract Pipeline 52

Sales Hacker

APRIL 21, 2021

Now, the AE must work with sales ops, salesforce admins, and legal to close this opportunity. It may take days before the rep can actually send a contract for signature. The marketing team ran a super successful campaign and generated hot leads. Assist the CEO and sales leadership team with go-to-market planning.

Finance 114

Finance Cross-sell SQL GTM 114

SaaStr

JANUARY 6, 2023

“Go-to-market innovation today is significantly undervalued.” However, you should spend a similar amount of time on how you can innovate in your go-to-market team. Of course, product innovation is very important, but we often forget how important going to market innovation is.

Legal 52

Legal Prospecting Customers Contract 52

PandaDoc

MARCH 17, 2025

You might see marketing operations reporting to demand gen, and then you might have a sales or business operations function supporting the sales strategy and process. The concept of RevOps is to ensure revenue efficiency and business processes are unified across all your go-to-market functions. What is FinOps ?

Legal 52

Legal Finance Strategize Growth 52

SalesLoft

JUNE 21, 2022

Your legal and finance teams are likely reviewing and negotiating vendor contracts. Sales Management, Finance, and Legal Teams. Multiple contracts to negotiate and manage. That’s right, it isn’t just a revenue issue. IT is ensuring security compliance and compatibility for each software application. Points of Failure.

Negotiate 52

Negotiate Legal Finance Technology 52

Hubspot

SEPTEMBER 12, 2018

Proposal sent: The buyer reviews your proposal or contract. For example, if you’re working with your champion to get the deal through their unusually complex legal review, you wouldn’t want to take that opportunity out -- it might be taking more time than normal, but there’s a strong chance it will close. The average deal size.

Pipeline 101

Pipeline Sales Negotiate Objectives and Key Results 101

SaaStr

MARCH 31, 2022

Rico Mallozzi: So marketplaces are fundamentally changing, go to market motions for a lot of enterprise technology companies. And with that being said, today we’re going to discuss how you assess that, how you become successful on these. You need to get those transactions to kind of get that high velocity movement going.

Cross-sell 103

Cross-sell Finance Strategize Technology 103

Sales Hacker

MARCH 2, 2021

I had been waiting tables at a restaurant in the Boston area called Legal Seafoods, and I realized if I didn’t leave that pretty soon, I’d become a lifer. I left print media because it was an industry that was contracting. But obviously, the media world was contracting. And then I graduated from Boston College.

Referrals 66

Referrals Cross-sell Contract Sales 66

Highspot

AUGUST 18, 2024

Developed by Winning by Design, the SPICED framework is a five-step sales methodology that helps go-to-market (GTM) teams diagnose customer needs, recommend a compelling solution, and maintain strong, lasting relationships. They could be upcoming contract expirations, budget cycles, or regulatory changes.

GTM 52

GTM Retail Drivers/motivators Contract 52

Sales Hacker

MARCH 25, 2025

Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM 67

GTM X-functional Start-ups Relationship building 67

Sales Hacker

JUNE 2, 2020

We help them put in place the right talent, the right sales infrastructure, and also the back office, boring stuff that you need to get done, payroll and legal contracts, all of that good stuff, which can be a bit of a hurdle for a lot of companies coming to Europe.

Pharmaceutical 77

Pharmaceutical Territory Cold Call Networking 77

Lead Fuze

JANUARY 1, 2022

OEM licenses are larger than direct to end-user contracts because the licensee is usually pushing out software to their entire customer base or a large portion of it. One OEM contract can give thousands or tens of thousands access to licensors software. Using an OEM go-to-market strategy. Licensing OEM software Sellers.

Negotiate 52

Negotiate Profit margin Contract Price 52

Hubspot

SEPTEMBER 5, 2018

Part 1: Mapping your go-to-market strategy. This is by no means an exhaustive list of the changes we’ve made to re-center our focus around the customer, but they’re examples of some of the biggest shifts we’ve made in our go-to-market and services organizations. Fill out each activity corresponding to its flywheel stage.

Promote 78

Promote Growth Prospecting Education 78

SaaStr

JULY 2, 2019

We’re here to talk for the next 25 minutes or so about our experience going from freemium to enterprise. Kevin : We kept it fairly vague, if you will, but we’re going to be really focused on the go-to-market elements of the freemium to enterprise model. Dannie : It made for a really nice go-to market model.

Follow-up 67

Follow-up Go To Market Meeting Start-ups 67

SaaStr

JUNE 10, 2021

In the 2000s, we turn into software licenses where we sold support contracts on top of them. Pricing, packaging and contracting so that when you sell your product to the customer there’s as few objections or questions about the pricing as possible. So we just legally don’t fit into it. Another very good question.

Customers 65

Customers Price Contract Objectives and Key Results 65

Hubspot

APRIL 23, 2025

Do your due diligence by gathering all of your documentation and getting ahead of anything that could slow down the sale (such as signoff from other shareholders or active lawsuits or legal proceedings). Compile current lease agreements, outstanding loans, and supplier contracts to give buyers a full picture of ongoing obligations.

Sell 48

Sell Legal Negotiate Non-Profits 48

SBI

NOVEMBER 7, 2019

ZoomInfo powered by DiscoverOrg is a powerful sales prospecting and go-to-market solution for salespeople, marketing, and even C-Level execs. DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. Prospect Intelligence. Among its differentiators are machine.

Customers 22

Customers Tradeshows Technology Technology 22

SaaStr

DECEMBER 21, 2023

By the time companies get to Series B, they’ve figured out their product-market fit but they still haven’t scaled. Series B is where the go-to-market expertise is essential – you have to know how to truly understand who your target customers are and set up an experimental channel strategy.

Gambling 116

Gambling GTM Legal Contract 116

Gong.io

MARCH 17, 2020

Winning deals make use of a second layer of stakeholders in security, legal, and IT. So here’s what successful go-to-market teams do to tip the scales in their favor: they use internal experts whenever they sense buyer uncertainty. Losing deals only have 3 points of contact via email. That’s a 243% difference in engagement.

Sell 79

Sell Objectives and Key Results Sports Technique 79

Outreach

JUNE 3, 2021

As a demand gen leader, one of the most important aspects of my role is to ensure our go-to-market teams and particularly our field reps are armed with high-quality data, leads and playbooks to help them create and close pipeline. Companies are now able to make decisions quicker but they still need to go through the ‘buying’ process.

GTM 59

GTM Objectives and Key Results Angle Legal 59

SaaStr

MARCH 1, 2019

Annual contracts: To what extent do annual contracts dominate today? Why does Tom think in the early days one should be wary of signing too many multi-year contracts? How does Tom think about calculating churn when it comes to multi-year contracts? I started a little legal software company with my Dad in South America.

Contract 67

Contract Price Commission Up-sell 67

SaaStr

JANUARY 3, 2020

Annual contracts: To what extent do annual contracts dominate today? Why does Tom think in the early days one should be wary of signing too many multi-year contracts? How does Tom think about calculating churn when it comes to multi-year contracts? I started a little legal software company with my Dad in South America.

Contract 12

Contract Price Commission Up-sell 12

SaaStr

AUGUST 13, 2019

I spent a lot of time talking to CEOs and CROs, exchanging best practices and having conversations about go to market strategies. Local contracts support, which we didn’t have. Local marketing resources, local support resources, localized everything. Myth number three. He has a $10 million business.

Cross-sell 69

Cross-sell Sales Support Growth Up-sell 69

SaaStr

AUGUST 26, 2022

A few can, Andreessen and maybe Sequoia, but 99% of the VCs you meet, legally, they can only invest in startups, whether they’re late stage or early stage. Jason Lemkin: Crossover funds can go where it’s greener. VCs mostly can’t do this. A few things they don’t do: build the relationship, build trust.

Quota 98

Quota Growth Product Closing 98

SaaStr

AUGUST 20, 2020

We had so many inbound referrals, and in terms of recruiting and hiring, people knew that there were a lot more roles on the go-to-market and business side. I’m really intrigued how sales works with marketing on the high ACV, heavy enterprise deals. It wasn’t just engineering, product, and design roles.

Sales 108

Sales Price Quota Start-ups 108

SaaStr

NOVEMBER 2, 2019

A classic example is a Shopify selling to, let’s say, contract. But example, a quasi developer, like an operations’ person, may be the one who implements it so they can put all the legal lots of your product together in the [inaudible 00:20:17] and then they can make sense of it [inaudible 00:20:18].

Price 64

Price GTM Up-sell Product 64

SaaStr

MARCH 11, 2025

The Top 4 Mistakes DeepL Made Along the Way: Underestimating Legal Complexity – DeepL initially delayed hiring dedicated US legal resources, creating bottlenecks when adapting contracts and processes for the American market.

Legal 74

Legal Territory Pipeline Finance 74