Sales Hacker

NOVEMBER 15, 2017

Average Contract Value. AB Testing (or Split Testing) is an experiment involving two variants, usually for measuring and comparing market response to each. Annual Recurring Revenue (ARR) is the value of contracted, often subscription-based revenues normalized for one calendar year. Go-to-Market Strategy.

B2B 105

B2B E-commerce Cold Call Represent 105

Sales Hacker

SEPTEMBER 11, 2020

This funding generally gives the company a couple of years to further develop its products, team, and begin to tackle its GTM (go-to-market) strategy. Conduct initial research online and within the contact network on that particular tool and other solutions. It’s no longer just an idea.

Sell 105

Sell Minimum Viable Product Objectives and Key Results Cross-sell 105

Sales Hacker

APRIL 21, 2021

It may take days before the rep can actually send a contract for signature. The marketing team ran a super successful campaign and generated hot leads. network) and ask them questions about the things they pay attention to. Assist the CEO and sales leadership team with go-to-market planning. Garrio Harrison ).

Finance 117

Finance Cross-sell SQL GTM 117

Highspot

FEBRUARY 20, 2025

Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. Drive Business Growth with Partner Networks Your resellers, channel partners, and distributors are just as important to GTM success as your sales force.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

SaaStr

APRIL 5, 2024

Apollo’s product actually gets better with scale, so they have a community with millions of free users unlocking that network effect. Do you need to discount to match competitors or buy them out of contracts to compete in this space? So Apollo users can be free forever at the SMB scale and still gain value from the platform.

Sell 95

Sell GTM Price Up-sell 95

Cience

MAY 1, 2020

CIENCE has worked with over 750 companies since 2017, and we believe everything is possible in sales when outbound marketing is part of the Go-to-Market strategy. Next-closest is using outbound to target event attendees, who need a new way to network. Who Is At Risk? Well, almost everyone.

Non-Profits 79

Non-Profits Lead generation Contract B2B 79

Sales Hacker

JUNE 2, 2020

Today, he is running the sales organization at a company called Pangea, which scales up tech companies to expand into the EMEA market. Finding a talent network in EMEA. What are the big mistakes that most companies make as they try to enter a new market, but particularly the EU? What You’ll Learn. How Germans buy.

Pharmaceutical 80

Pharmaceutical Territory Cold Call Networking 80

Cience

APRIL 27, 2020

For example, one of our clients has created a new technology to unify patient records across the nation and ultimately create a clinically integrated network, at last. We came into the year with a roaring economy, bullish outlooks on the future, a smattering of contraction warnings. Okay, maybe closer to a whiplash. Not in this case.

Hospitality 66

Hospitality Angle Contract Appointment 66

SaaStr

MARCH 31, 2022

Rico Mallozzi: So marketplaces are fundamentally changing, go to market motions for a lot of enterprise technology companies. And with that being said, today we’re going to discuss how you assess that, how you become successful on these. You need to get those transactions to kind of get that high velocity movement going.

Cross-sell 104

Cross-sell Finance Strategize Technology 104

Heinz Marketing

MARCH 15, 2021

Very excited to have with us Cuspera founder and CEO Subbu Vempati who is joining us, as well as Judy Ash , who is a long time CMO, a demand gen expert, and has been serving as a go to market advisor for the Cuspera team as well. Every marketer on the planet is experiencing this. Judy Ash: Thank you. Subbu Vempati: Matt.

Pipeline 120

Pipeline Sales Technology Technology 120

Sales Hacker

MARCH 25, 2025

Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM 69

GTM X-functional Start-ups Relationship building 69

Sales Hacker

DECEMBER 2, 2019

Take control with the DocuSign agreement cloud, a suite of tools that automates sales contracts and quotes ,all right in your CRM. Create custom contracts in a click, sign them digitally, and automatically pull data back into your opportunities. Most recently she worked at Crayon, which is an early-stage market intelligence platform.

Strategize 55

Strategize Contract Strategic planning Drivers/motivators 55

criteria for success

APRIL 1, 2020

You need to know what you’re going to market with and why people should want to buy it. But if you depended on in-person meetings, networking events, or conferences, you’ll need to replace those lead sources for now. For most salespeople, you can and should continue to prospect throughout this situation. Social Selling.

Sell 97

Sell Prospecting Up-sell Territory 97

Sales Hacker

SEPTEMBER 23, 2019

We hear his best practices on developing a sales team, measuring rep productivity, why companies should lead with their product first, and what the sales team’s responsibility is inside of a product-led go-to-market strategy. I started in a contract role at the IT help desk services for internal employees at Oracle.

Product 62

Product Pipeline Engineering Cross-sell 62

SaaStr

JUNE 2, 2021

Designers make mocks and interactive prototypes in Figma, but there a whole set of other stakeholders that use and interact and get value from Figma, engineers, product people, even some folks on the go-to-market team. Olof Mathé: Now, of course, designers are the ones that get most value. And that’s the meat of this.

Sales 98

Sales Up-sell Price Start-ups 98

Sales Hacker

DECEMBER 8, 2020

Having founded his first company at age 15, Luke Rogers, now VP: sales at Instabase, is determined to turn the world of technology upside down in more ways than one, a passionate believer that experiences is the least important quality when building an elite go-to-market team. The world of tech sales must become a more diverse place.

Sales 117

Sales E-commerce Technology Technology 117

SalesHandy

JULY 12, 2022

Increasing Customer Lifetime Value (CLV): When you have a go-to-market strategy that is targeting the right customers, by default, your customer lifetime value (CLV) will experience a gradual increase. Designing your ICP framework is paramount to the success of your sales and marketing efforts. Wrapping Up.

Customers 59

Customers Cross-sell Represent Up-sell 59

SaaStr

JUNE 3, 2020

We’re also seeing that, but I think, estimated here, that churn in small ECB contracts, typically small business customers, the churn is expected to go up 15.8%. And so, I think that really also changes how we assess vendors can go to market. It’s most severe in the SMB world. So quite significantly.

Trust 103

Trust Technology Technology Government 103

Cience

NOVEMBER 6, 2019

The most important thing about any go-to-market approach is the buyer and the buying process. It’s the seller’s responsibility to adapt its approach to the market ; it’s not the market’s responsibility to adapt to any company. What are the key requirements in developing an effective multi-channel go-to-market effort?

Retail 42

Retail Manufacturing Price Up-sell 42

SaaStr

NOVEMBER 21, 2019

To build the initial team, to build the product, to build the initial go to market, to build the first customers and to build the ARR, the starting. Pietro : This journey used to end at the legendary, mythical product/market fit. It’s known that you can probably sell those first couple of contracts. growth fund.

B2C 72

B2C B2B Start-ups Growth 72

SaaStr

MARCH 31, 2020

My focus is SaaS and my job is to create a defensible go-to market moat, right? When we talk of hypergrowth and I go back to Drift and Segment to give you an idea of how fast and how much growth there is, we did 3X revenue at Segment in 18 months and we made 5X revenue at Drift in 18 months. Let’s go into innovation.

Growth 64

Growth Engineering Launch Commission 64

Sales Hacker

JANUARY 14, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today.

GTM 109

GTM Growth B2B Pipeline 109

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Sales Hacker

MAY 13, 2025

18:00 Practical data strategies for local businesses and SaaS marketers. 22:00 Why structured data is the foundation of AI-first marketing. 31:00 Seat-based pricing is dying how to move to value-based contracts. Are there certain network channels that you would advise operators and startups to really pay attention to?

75

75

Hubspot

APRIL 23, 2025

Compile current lease agreements, outstanding loans, and supplier contracts to give buyers a full picture of ongoing obligations. Review employment contracts, NDAs, and any existing non-compete agreements to clarify obligations for both employees and buyers. Prepare to go to market. Assemble key documents.

Sell 48

Sell Legal Negotiate Non-Profits 48

SBI

NOVEMBER 7, 2019

ZoomInfo powered by DiscoverOrg is a powerful sales prospecting and go-to-market solution for salespeople, marketing, and even C-Level execs. DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. Prospect Intelligence. Among its differentiators are machine.

Customers 20

Customers Tradeshows Technology Technology 20

Veloxy

FEBRUARY 15, 2024

Catering specifically to women of faith in Direct Sales and Network Marketing, podcasts like ‘Apostolic Girl Boss’, ‘Kingdom Dreamchasers’, and the ‘Crazy Big Dreams Podcast’ blend sales education with stories of faith and personal development.

Gaming 233

Gaming Sell GTM Technique 233

Sales Hacker

MAY 20, 2019

How to better optimize your go to market. With Conga, you can simplify documents, automate contracts, and execute esignatures so you can focus on accelerating sales cycles and closing business faster. We’re going back to the old school Rolodex days. LinkedIn is a global, everyday networking event.

Consult 86

Consult Technology Technology Networking 86

SaaStr

NOVEMBER 21, 2020

And they really built a network model on top of the chat, so instead of operating within a company, they started operating across companies. So if you are in the modern world, 2021, you are going to market, as a brand manufacturer, as a retailer, as a distributor, any of these models, in a hundred different ways.

E-commerce 118

E-commerce Manufacturing X-functional Retail 118

Salesforce

MAY 2, 2022

This year, we’re adding 13 new names to our top-tier cohort, featuring experts in go-to-market strategies, diversity and inclusion, mental health, productivity, and revenue growth in our digital-first world. Your network equals your net worth. These are the future-makers in sales. Belal Batrawy. Follow her on LinkedIn.

Gaming 98

Gaming GTM Consult Sales 98

Sales Hacker

MAY 20, 2019

How to better optimize your go to market. With Conga, you can simplify documents, automate contracts, and execute esignatures so you can focus on accelerating sales cycles and closing business faster. We’re going back to the old school Rolodex days. LinkedIn is a global, everyday networking event.

Consult 60

Consult Technology Technology Networking 60

SaaStr

MARCH 1, 2019

Tom Tunguz is General Partner @ Redpoint Ventures, the venture fund with a portfolio including the likes of Stripe, Netflix, Zuora, Hashicorp and Juniper Networks just to name a few. Annual contracts: To what extent do annual contracts dominate today? And the first one as you said, Harry, is around annual contracts.

Contract 68

Contract Price Commission Conversion 68

SaaStr

AUGUST 26, 2022

Maybe doesn’t have to send the contract out for his signature, but you never, ever, ever get the time back. Don’t be Mark Zuckerberg from The Social Network. Attendee 14: How much of the great stuff we’ve heard over the last couple days is applicable to network/marketplace businesses? So thank you.

Quota 98

Quota Growth Product Closing 98

SaaStr

JANUARY 3, 2020

295: Tom Tunguz is General Partner @ Redpoint Ventures, the venture fund with a portfolio including the likes of Stripe, Netflix, Zuora, Hashicorp and Juniper Networks just to name a few. Annual contracts: To what extent do annual contracts dominate today? And the first one as you said, Harry, is around annual contracts.

Contract 12

Contract Price Commission Conversion 12

Heinz Marketing

JUNE 24, 2019

If you’re joining us live on the funnel media radio network thanks for joining us in the middle of your work day. It’s exciting to be able to share with you some of the best and brightest minds of B2B sales marketing every week. I mean every startup by definition is still figuring out how they’re going to market.

Pipeline 82

Pipeline Sports Sales Real Estate 82

SaaStr

MAY 8, 2020

We’re of course taking into account COVID, that there are delays, that stakeholders may be distracted, but we’re also still hearing demand from our corporate network. And the hardest thing, Bob said, is for founders to let go of their founding idea. And I do still think big contracts can still get done at the enterprise.

Cross-sell 95

Cross-sell Contract Up-sell Start-ups 95

SaaStr

AUGUST 20, 2020

We had so many inbound referrals, and in terms of recruiting and hiring, people knew that there were a lot more roles on the go-to-market and business side. I’m really intrigued how sales works with marketing on the high ACV, heavy enterprise deals. It wasn’t just engineering, product, and design roles.

Sales 109

Sales Price Quota Start-ups 109