PandaDoc

MAY 12, 2025

If the initial go-to-market pricing strategy is off, by the time the company makes an adjustment, damage is already done. This approach incentivizes longer-term contracts and an extended relationship, which SaaS companies need in order to project stable revenue. The post What is price sensitivity?

Price 52

Price A/B testing Non-Profits Legal 52

Highspot

JUNE 19, 2025

It also extends into the B2B world, where go-to-market (GTM) teams—notably, sales, marketing, and customer success—must work in tandem to deliver exceptional experiences across the buyer’s journey through a thoughtful customer engagement model that builds brand loyalty.

GTM 52

GTM Customers Cross-sell Contract 52

SaaStr

JUNE 21, 2025

Q1 revenue growth: 39% US commercial: +68% growth Government contracts flowing like water NATO partnerships expanding The insight : When you combine AI that actually works with government customers who have unlimited budgets, you get returns that break traditional SaaS metrics. Tier 3: Vertical Specialists Average Return: +15.3%

B2B 105

B2B Government Healthcare Contract 105

Sales Hacker

JUNE 24, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube What’s actually working in go-to-market right now? Kevin Walker: if you’re doing a strong founder-led sales motion, the hardest thing to scale is yourself Vera Kutsenko: I did not expect it to go viral, and it did.

GTM 69

GTM Legal Contract Go To Market 69

Martech

FEBRUARY 7, 2025

Dig deeper: How to develop a winning B2B ideal customer profile Formula 2: The catalyst has to become integral to the way you go to market Your ICP must also be embedded in every aspect of your go-to-market (GTM) strategy. “It complicates the process, involves too many people and makes customers think too hard.”

B2B 78

B2B GTM Drivers/motivators Manufacturing 78

Sales Hacker

JANUARY 7, 2025

That’s going to work because your market is not so big. As soon as you move to the US, you need to think, okay, you can start being scrappy, but very, very soon in your progress, you need to think about system and process that helps you to really scale and I would say maximize the reach you’ve got on the market.

GTM 115

GTM Sell Customers Cold Call 115

Sales Hacker

FEBRUARY 3, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. An annual plan is a living document An annual plan is a hypothesis, not a rigid contract. The best CROs adapt based on market feedback, internal insights, and evolving priorities. 7 CRO tips for smarter annual planning 1.

GTM 66

GTM Objectives and Key Results Quota Real Estate 66

Sales Hacker

MARCH 25, 2025

Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM 67

GTM X-functional Start-ups Relationship building 67

Hubspot

APRIL 23, 2025

and figure out if you need to make any changes to get your business ready for the process. Common actions include adding business processes to make the business scalable, adding features that would open up a new market, or filing patents to lock down intellectual property. Assemble key documents. Enhance operational efficiency.

Sell 48

Sell Legal Negotiate Non-Profits 48

Sales Hacker

JUNE 20, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. People stay in bad processes just because it feels good to be wanted.” Backed by AI and trusted across the industry, the platform is helping teams build stronger projects, with less risk and clearer contracts.

GTM 99

GTM Construction Referrals Networking 99

Sales Hacker

JUNE 17, 2025

Build the team that builds the company.” – that is part of your go-to-market strategy responsible for growth. Product and Go-To-Market. Product and Go-To-Market. But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey.

GTM 84

GTM Customers Construction X-functional 84

Sales Hacker

MAY 20, 2025

They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine. This is your host, Sophie Boni, VP marketing at VC Firm GTMfund, and our media brand here GTMnow I am joined today by a very special guest.

GTM 103

GTM Engineering Growth X-functional 103

SaaStr

DECEMBER 11, 2024

AI can help discover preferences in contracts, understand how legal teams like to negotiate and implement that automatically in the software. One example from Ironclad, but something we all experience as a SaaS company is contract negotiation. Success stories include: Transcription and note-taking (e.g., This is where AI can come in.

B2B 113

B2B Contract Negotiate Legal 113

Sales Hacker

MAY 13, 2025

18:00 Practical data strategies for local businesses and SaaS marketers. 22:00 Why structured data is the foundation of AI-first marketing. 31:00 Seat-based pricing is dying how to move to value-based contracts. And, the ROI is gonna be built into the contract in a way that like paying per head is not.

GTM 72

GTM Engineering Start-ups Growth 72

Martech

FEBRUARY 18, 2025

AI is driving a radical shift in how go-to-market (GTM) teams navigate an increasingly complex landscape of fiduciary responsibility. Sales, marketing, customer success and channel partnerships are no longer siloed functions that simply execute campaigns and close deals. Processing.

GTM 105

GTM Contract Government Legal 105

SaaStr

JUNE 20, 2025

funding) for market intelligence Disrupting: Bloomberg Terminal, FactSet Advantage: Real-time AI analysis vs. static dashboards Legal : Harvey for legal agents, Caseflood for law firm operations Disrupting: LexisNexis, Westlaw Advantage: Natural language processing vs. keyword search 2.

Government 115

Government Legal Engineering Growth 115

Sales Hacker

JUNE 27, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. It’s a 340-slide deep dive into how AI is reshaping business, product, and go-to-market strategy. If you’re looking to scale your sales and marketing teams with top talent, we couldn’t recommend our partner Pursuit more.

GTM 91

GTM Legal Trust B2C 91

SaaStr

DECEMBER 4, 2024

Pricing is more than just a number on a contract — when used thoughtfully, it can become a strategic tool for your SaaS product that can drive product adoption, customer satisfaction, and business growth. You have to buy the platform and the add-ons, which means two line items and quite a bit of friction in the sales process.

Price 113

Price Growth Objectives and Key Results Cross-sell 113

SaaStr

JUNE 25, 2025

Company Snapshot: Founded : January 2014 (11 years) Current ARR : $1.09B+ (Q1 FY2025) Growth Rate : 39% YoY ARR growth, 47% revenue growth NPS Score : 80 (exceptionally high for enterprise software) Net Revenue Retention : 133% (as of Jan 2024) Customers : 2,246 customers with $100K+ ARR contracts IPO : April 2024 on NYSE (RBRK) at $5.6B

Legal 102

Legal Cross-sell Government Engineering 102

SaaStr

APRIL 1, 2025

While scaling from 3 to 75 go-to-market team members, Codeium / Windsurf found that AI transformed their sales process in completely different ways depending on the size of the customer. The Bottom Line:AI isn’t yet revolutionizing sales the way it is transforming software development.

GTM 82

GTM Territory Cold Call Price 82

SaaStr

JUNE 4, 2025

The Numbers That Haven’t Moved in 20 Years Rangan dropped two statistics that should haunt every go-to-market leader: 25-35% The percentage of time sales reps spend actually in front of customers. Previous sales tools made existing processes slightly better. But here’s the kicker: this isn’t a new problem.

CRM 101

CRM Follow-up Pipeline Territory 101

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more.

GTM 62

GTM Up-sell Start-ups Gaming 62

SaaStr

FEBRUARY 10, 2025

25x’d Revenue and Crossed $100M ARR Apollo.io, an all-in-one go-to-market platform, underwent a significant transformation in its business model that led to remarkable growth. From Sales-Led to Product-Led: How Apollo.io

Growth 64

Growth Product A/B testing Strategize 64

Sales Hacker

MAY 30, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. ACD (average contract duration). If youre looking to scale your sales and marketing teams with top talent, we couldnt recommend our partner Pursuit more. MQLs S0s/S1s. Conversion by stage.

GTM 106

GTM Cross-sell Pipeline Launch 106

Hubspot

NOVEMBER 21, 2018

So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years. But first, what is a go-to-market strategy? What is a go-to-market (GTM) strategy? But first, what is a go-to-market strategy?

Go To Market 101

Go To Market Process GTM Education 101

Sales Hacker

APRIL 10, 2018

In this blueprint, we take a tactical approach on how to build a go to market strategy. 5 Steps To Building Your Go To Market Strategy. The SMB segment—going upstream vs. downstream. Where Can You Apply This Go To Market Strategy? Regions often respond with a 1-2 year delay to the US Market.

Go To Market 95

Go To Market GTM X-functional Territory 95

SaaStr

APRIL 30, 2024

This process allowed them to carefully understand what made a good customer and find them in demand gen marketing and outbound. For Owner, they hired these two leaders on contract from their networks. The post How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton appeared first on SaaStr.

Go To Market 120

Go To Market GTM X-functional Objectives and Key Results 120

Martech

JULY 24, 2025

Traditional marketing consultants explicitly disclaim responsibility for business outcomes while charging premium rates for strategic advice. This transforms the vendor relationship into a legally accountable partnership, bound by contract to uphold fiduciary obligations. Fuel up with free marketing insights. Start here.

Legal 64

Legal Go To Market GTM Contract 64

Sales Hacker

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Mental agility and ability to process inputs is a must.

Go To Market 86

Go To Market Up-sell Sales Finance 86

InsightSquared

MARCH 6, 2018

Define Processes and Reporting. Once you’ve established a dedicated owner of your CRM, sales ops will need to define processes and communicate them to the team. Your sales reps will inevitably need help with quoting, proposal generation, and getting orders processed. Go-to-market strategy. Renewals management.

Contract 119

Contract CRM Territory Sales 119

Sales Hacker

SEPTEMBER 2, 2020

This is where a sales rep physically meets a potential customer to discuss needs, budgets, volumes, prices, requirements, timelines, and other contract details. Companies with small customer counts (10-100) and large annual contract values ($100,000+). That kind of contract size almost always requires an in-person meeting!

Inside sales 131

Inside sales Cold Call Contract Price 131

SaaStr

SEPTEMBER 5, 2022

If a company has started out with a heavy sales focus, its onboarding process within the actual product may not be intuitive enough for customers. Many product-led companies do not go to market with the right pricing. Think of a team of five to ten recruitment representatives who need to send out contracts for signature.

Contract 113

Contract Price Growth User Experience 113

Partners in Excellence

JANUARY 19, 2018

Recently, I’ve seen a renewed interest or discussions on Buying Process, Selling Process, Sales Methodology. Part is driven by an old article of mine, Sales Process or Sales Methodology. Customer Buying Process: It’s fashionable to say, “We need to align/follow the customer buying process.”

Process 54

Process Sell Drivers/motivators Sales 54

Salesforce

SEPTEMBER 27, 2021

Add to that, the company had previously signed a three-year contract with Slack for several thousand users, and five months later, it had blown past that allotment. Their contract was originally in our mid-market segment, but they outgrew our segment lines, which brought them into our enterprise team. see what's new.

Closing 98

Closing Contract Legal Cross-sell 98

Gong.io

SEPTEMBER 9, 2021

I don’t just sell — I coach and direct a go-to-market team.”. This guy has been to more president’s clubs than Alaska Airlines, but I couldn’t help but wonder… is team selling really that important? Here’s who’s typically involved in the evaluation process: End users and influencers: People who will use the product/service.

Closing 162

Closing Sports GTM Legal 162

Sales Hacker

SEPTEMBER 29, 2020

Today on the show, we’ve got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. Vishal and I talk about what it’s like to start a company from nothing and how his experience at Backupify and InsightSquared helped inform the process. Subscribe to the Sales Hacker Podcast.

Contract 117

Contract X-functional Objectives and Key Results Legal 117

SaaStr

SEPTEMBER 8, 2024

Make sure you know how your customers buy and tailor your go to market strategy and messaging to that. When building a list, try to define your potential customer as granularly as possible – size, location, industry, ideal buyer, sales process, technology stack, etc. Get great at list building.

Non-Profits 128

Non-Profits Price Contract Start-ups 128