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GTM 152: What’s Actually Working in GTM Right Now: Lessons from Centari, Atrix AI, & Gaiia

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube What’s actually working in go-to-market right now? Kevin Walker (Centari) – Founder & CEO of Centari, a legal tech platform providing deal intelligence to large law firms and, soon, financial services. That’s where TriNet comes in.

GTM 69
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Who really owns your data? Protecting your business from agency lock-in

Martech

In both cases, the only solution was to reverse-engineer what was being tracked and reported in Google Analytics, replicate it into a new GTM container and then delete the old GTM container from the site’s code. The client took screenshots of the reports and canceled the contract.

GTM 127
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Oracle enhances its Unity CDP offering

Martech

That’s reflected here in the presentation of unified account views, based on data from marketing, sales and service clouds. A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. There are four new capabilities: Account Profile Explorer.

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GTM 151: AI-First GTM, Lean Teams, & Customer Obsession with Dennis Lyandres

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Dennis Lyandres is an Advisor with ICONiQ and a Board Member of Speedchain and CaptivateIQ. He’s now an investor, advisor, and board member to iconic B2B SaaS companies, and one of the most respected voices in GTM for vertical SaaS.

GTM 82
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Why B2B CMOs are frustrated with ABM platforms

Martech

The burden of implementation ABM platforms are often self-service. The not-so-hidden high costs and long contracts ABM platforms are expensive. Many providers require long minimum contracts, often locking companies into a year or more of service with six-figure annual fees. This process is far from simple.

B2B 129
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The CRO & CMO Playbook for Creating GTM Alignment

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. This regular rhythm creates space to: Identify where GTM is off-course.

GTM 105
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How Windsurf / Codeium Built a Billion-Dollar AI Company and a Winning Sales Machine

SaaStr

What makes this growth story particularly fascinating is how quickly their go-to-market (GTM) organization scaled from just 3 people to 75 in less than a year. The 5 Key Elements of Codeium’s GTM Scaling Playbook 1. The first GTM hires are your most important Your initial sales team sets the culture and performance bar.

GTM 87