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Big players vs. niche specialists: Choosing your martech vendors

Martech

On one end are the major dominant players; on the other are smaller vendors who are new and niche or a combination of both. Further, examine the contract to determine if you are paying for more support than you need. While not universally the case, big players tend to charge more and enforce contracts more strictly.

Niche 109
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2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

Here are a few ways you can prepare for the holiday season by marketing channels: Niche sites, influencers and publishers. Which niches or industries take more time to ship, as free shipping is a huge part of the consumer decision process. PPC and paid social. Affiliate and influencer. Line those up sooner in the season.

Niche 98
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Enterprise Sales Process: Closing Deals In Niche Markets

Sales Hacker

Closing an enterprise sale in a niche market follows the same sales funnel as any other deal, but a bit more fine tuned. Unlike the self sales model, where the volume of sales is somewhat higher, in the transactional sales model, sales volume is lower with a higher price point. This will give you the annual contract value.

Niche 110
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What is price sensitivity? How it affects sales and profitability

PandaDoc

Every brand knows that pricing plays a major factor in purchasing decisions. Price is one of the most visible parts of any offer, and getting it wrong can cost more than just a few sales. A poor pricing strategy erodes trust, damages positioning, and undermines long-term brand growth. Lets get started.

Price 52
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Most celebrity endorsements are expensive mistakes

Martech

Evaluating an endorsement deal whether it’s with a global icon or a niche influencer can be done with rigor and structure. Ensure your contract includes escape clauses, reputational risk assessments and even crisis comms prep. Often, what companies really buy is fame, not fit and the results can be wildly inconsistent.

Niche 99
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The Top 20+ SaaStr Surveys On Freemium, Discounts, Paid Pilots, Raising Prices, And Much More

SaaStr

A niche topic, but one I’ve been learning a lot about lately and working on. Should sales just disappear once the contract is signed? #5. 59% of you have raised prices this year. I think most of us have found our pricing is more elastic than we thought. So paid pilots are so, so much better for most of us. #4.

Price 134
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Top 22 Sales Prospecting Tools for 2021

Sales Pop!

You can set a job title, business niche, location, and company size. Price: from $132.30 Price: upon request. Price: $5.99 The price depends on a CRM that you want to integrate with. Price: the free version is up to 50 queries per month. LeadFuze will then create a list of matching leads. VoilaNorbert.