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Can an 8-Person StartUp Sell to a CIO? Yes — If You Understand The Social Contract.

SaaStr

I didn’t expect to sell to a CIO myself in the early days, either. But we ended up selling to several in Year 1. And all three CIOs talked about very early stage start-ups they took risks on, using their SaaS products very early, in some cases serving as the very first customer for some SaaS vendors.

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Nick Mehta, CEO Gainsight: My Top 10 Failures as a SaaS CEO & What I’ve Learned (Video + Podcast)

SaaStr

The whole thing falls apart if you have a vision as a founder or functional leader and the people underneath you don’t believe the same things. You have to lead the team, live up to the values, hit quotas and targets, and make money. Almost everyone grew up in the company. It’s hard to ramp up new teammates in CSM and PS.

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5 tips for successfully adding martech to your stack

Martech

Customer data, AI, marketing automation and analytics are must-haves for any martech stack and several companies are now looking to sell them all at once. If you have a couple of products from one company, they’re likely already selling you on the benefit of adding a third or fourth. And to be fair, it sometimes is a smart move.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

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How to Get the Most Out of a Sales Call

Salesforce

As celebrated entrepreneur Siva Devaki noted, “Sales is not about selling, but about building trust and educating.” Speed up your sales Wait, what is a sales call? Send an advance copy of the contract or a prepared quote so all decision-makers can review sales details before the call. Follow these four steps: 1.

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The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy

Sales Hacker

However, SkyStream was able to sustain itself as it had diversified with a $10M contract with Disney on a new product, a $5M 3-year contract with the Department of Defense, and a $2Mrevenue stream from both the EMEA and APAC region. discount levels quickly start to group around 10% and 20% levels.

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22 Sales Buzzwords You Love to Hate – and How to Use Them the Right Way

Sales Hacker

That thing reps do where they call every lead every day until the customer finally picks up the phone? Let’s come up with a plan for some quick wins”. Account-based selling and marketing is a strategy that creates hyper-focus and personalized resources for your ideal customers. Account-based anything”. Not exactly.