Martech

SEPTEMBER 6, 2024

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. By creating different variations of CTAs you can increase their relevance, leading to higher engagement and conversion rates.

User Experience 114

User Experience Contact Campaign CRM 114

Martech

AUGUST 19, 2024

Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. Understand your total addressable market and ICP Before launching your ABM campaign, you must understand your total addressable market (TAM) and establish a clear ideal customer profile (ICP).

B2B 117

B2B Objectives and Key Results Campaign Contact 117

Search Engine Land

JULY 23, 2024

Increased conversion rates: Content guiding users through the buyer’s journey. Conversion rate: The percentage of content readers who convert into leads or customers. Website traffic: Social media posts driving users to your website. Customer insights: Gaining insights into customer behavior and preferences.

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Martech

AUGUST 26, 2024

With a data warehouse, you can gain valuable insights into customer behavior, campaign performance, and overall marketing effectiveness. They enable you to deliver personalized and timely messages to your audience, nurture leads, and track engagement throughout the customer journey.

B2B 117

B2B Target audience/market Campaign Technology 117

Martech

JULY 16, 2024

As marketers battle for customer attention, marketing channels are inundated with offers and content. Important metrics might include time on page, downloads, but also more advanced metrics such as: Page flow: Analyze the path users take through your site to identify drop-off points. However, technology alone is not enough.

Finance 124

Finance Non-Profits Click Through Rate Strategize 124

Martech

JULY 12, 2024

This edition’s enhancements save time for businesses and improve the end-user experience with better search results, individualized personalization and more. Even if you were simply trying to create a demo, you had to buy a custom domain. Then, when you’re ready to go live, you configure the CDN and custom domain.

Objectives and Key Results 112

Objectives and Key Results User Experience CRM Networking 112

Salesforce

NOVEMBER 26, 2024

If all of our marketing expectations became reality, it might look something like this: AI working efficiently, connecting with customers where and when they prefer to engage, or taking the tedious work out of your everyday tasks. This involves using AI to analyze customer data and make real-time decisions to improve your marketing campaigns.

Customers 105

Customers Referrals Campaign User Experience 105

ClickFunnels

JUNE 5, 2025

These designs have already been tested and optimized for conversion, so you’re not starting from scratch. Quickly customize the templates to fit your brand, add your content, and launch. If you notice a drop in conversions, you can edit the page, change your call to action, or adjust your offer, all within minutes.

A/B testing 130

A/B testing E-commerce Launch Drivers/motivators 130

Sales Pop!

MARCH 12, 2025

The minute you focus on valuable opportunities such as courses, webinars, or interactive training, you build your brand as an authority and keep potential customers engaged. Instead of simply using ads, businesses enable their sales pitches through valuable learning experiences, thus building trust and generating leads.

Lead generation 130

Lead generation Process Education A/B testing 130

ClickFunnels

MAY 20, 2025

How Strategic Pop-Ups Drive Engagement and Boost Conversions 5 Types of Pop-Ups for High-Converting Funnel Pages 1. Optimize for Mobile Users Start Using Pop-Ups to Boost Your Conversions Today How Strategic Pop-Ups Drive Engagement and Boost Conversions Pop-ups attract attention and drive immediate engagement.

E-commerce 130

E-commerce A/B testing Strategize Follow-up 130

Salesforce

JULY 19, 2024

If you’ve ever chatted with an online customer support agent or asked Siri what the official state bird of Rhode Island is, you’ve interacted with a chatbot. Hitting a creative wall and need some marketing copy tailored to your customer demographic? Looking for a quick summary of the service team meeting you missed this morning?

Territory 111

Territory Conversion Technology Technology 111

Search Engine Land

SEPTEMBER 16, 2024

With such a complex and rapidly changing environment, it’s more important than ever for us to work smarter, using the right tools to uncover what drives revenue and increase our understanding of customers. Places to start include examining your ads, website experience or conversion process.

A/B testing 76

A/B testing User Experience B2C Campaign 76

Sales Pop!

NOVEMBER 10, 2024

When you’re running an ecommerce business, it can be easy to get caught up in metrics, conversions, and the latest digital marketing trends. But at the end of the day, the key to sustainable online success is something a bit more straightforward: putting your customers first. Offer custom views directly from the collection page.

Angle 130

Angle UX User Experience Price 130

Search Engine Land

SEPTEMBER 20, 2024

Ultimately, both are focused on increasing conversions from Google and other search engines, so it makes sense to bring these teams together for greater success. Instead of just driving clicks, SEO teams should prioritize creating content that converts customers. Thanks to PPC, we have conversion rates by keyword and search term.

CTR 108

CTR UX Campaign Education 108

Veloxy

DECEMBER 9, 2024

You’ve invested in Salesforce , hoping to streamline your sales process, improve customer relationships, and more. Simplify the User Experience When it comes to improving Salesforce integration, simplicity is key. Customize the interface to fit your sales process. Is it increased lead conversion?

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Martech

JUNE 11, 2025

Brands that don’t stand for something relevant or dissolve into generic messaging will not increase share or retain customers. that most B2B lead generation has been like a quick handshake rather than a conversation over coffee. Instead, we must focus on the broader customer experience, not just isolated touchpoints.

Pipeline 110

Pipeline B2B Cross-sell Education 110

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Each role is key in engaging customers, boosting conversions and supporting broader business goals. Key contributions: Conducting user research to uncover needs and pain points.

A/B testing 114

A/B testing UX CRM Strategize 114

Search Engine Land

JULY 29, 2024

It’s not just about being seen; it’s about engaging potential customers, clients and audiences in meaningful ways, regardless of where they begin their search journey. User experience: Both prioritize creating content that is engaging, easy to find and navigate.

Engineering 131

Engineering Objectives and Key Results User Experience Trust 131

SaaStr

JANUARY 26, 2025

Here’s what it really took for Attentive to go from $0 to $500M ARR in just 7 years, sending over 32B text messages and generating $20B+ in revenue for their 8,000+ customers. Everyone knew mobile commerce was exploding (from 15% in 2014 to 75% in 2024), but reaching customers on mobile was broken. The result?

Education 102

Education Legal Promote Growth 102

Search Engine Land

JULY 24, 2024

Let’s say you notice a drop in overall conversions (Level 1). You check Level 2 and see that CTR has remained stable, but the conversion rate has dropped. Moving to Level 3, you find that the landing page experience score has decreased. Conversion issues : Look at landing pages, offer relevance or user experience.

CTR 96

CTR Objectives and Key Results Click Through Rate Campaign 96

Sales Pop!

JUNE 2, 2023

It can increase user experience and boost engagement since these images are easily shareable. Customers may be impressed with a high-quality picture, but they will move on if it doesn’t provide them with what they need. You can increase conversion with a carefully curated image in different ways.

User Experience 235

User Experience Engineering UX Conversion 235

Search Engine Land

OCTOBER 7, 2024

Search is multimodal, meaning content creation should focus on customer intent, considering images, videos, PDFs and all other touchpoints and channels. This shift requires a customer-centric approach that prioritizes intent and experience. Overall, video content helps in engagement and improve conversions and saturating SERPs.

CTR 112

CTR Government Click Through Rate UX 112

Martech

DECEMBER 19, 2024

Using neuroscience-backed principles like decision fatigue, loss aversion and the psychology of color, you can guide users toward conversion. Use high-contrast color combinations for readability, descriptive alt text for screen readers and buttons large enough for users with limited dexterity.

A/B testing 123

A/B testing Drivers/motivators CTR Click Through Rate 123

Sales Pop!

JANUARY 31, 2024

One remarkable tool that has captured the attention of social media marketers is Custom GPT. In this comprehensive guide, we will embark on a journey through the intricate process of implementing Custom GPT in your social media marketing endeavors. Another valuable application lies in chatbots and customer support.

Customers 173

Customers Gaming Technology Technology 173

SaaStr

MARCH 6, 2025

About the Speakers Jen Taylor, President at Plaid brings over 20 years of experience in product and marketing. Her career has been grounded in understanding customer needs, which forms the foundation of her product philosophy. This approach doesn’t require a massive customer base.

Product 77

Product Finance Trust User Experience 77

Martech

OCTOBER 23, 2024

Welcome to the age of personalization: A time where customers are simultaneously expecting you to know everything about them before they land on your site, while still being extremely cautious about how their data is being collected and stored. Personalizing customer experiences (39%). Allowing for data-driven decisions (40%).

A/B testing 121

A/B testing Engineering Campaign Start-ups 121

Martech

JANUARY 13, 2025

At Kinsta , ranked as G2s top WordPress hosting provider , we and more than 120,000 of our customers have learned that the right techniques can deliver sharp visuals while keeping your site speedy. When done right, they improve site speed, enhance the user experience, and influence search engine ranking. The good news?

User Experience 121

User Experience Engineering Technique Networking 121

Salesforce

MARCH 6, 2025

Artificial intelligence (AI) is transforming customer interactions, but success isnt just about technology its about the people behind it. What experience do you want your customers to have? When you know the problems youre trying to solve for your customers, building that experience becomes much easier.

UX 103

UX Engineering Start-ups User Experience 103

Martech

NOVEMBER 10, 2023

The right insights on first-party data can empower you to stay ahead of the curve — and take advantage of new opportunities to engage with your customers. As privacy becomes a global conversation, companies must prepare, understand data flows and conduct regular audits of their data dictionaries.

Customers 122

Customers User Experience Drivers/motivators Strategize 122

Martech

NOVEMBER 28, 2023

They are cultivating conversations and building lasting brand loyalty. In this landscape, the ability to personalize is not just an advantage — it’s a necessity to foster conversations and cultivate lasting brand loyalty. The results were nothing short of spectacular — a 565% increase in site conversion.

Customers 112

Customers Intrinsic Retail User Experience 112

Martech

SEPTEMBER 12, 2024

Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. Currently, analytics and market research are top AI use cases , with content, customer service and website development further down the list. Those insights can also drive new, personalized web experiences.

Customers 126

Customers Retail Education Contact 126

Search Engine Land

NOVEMBER 14, 2023

A solid search marketing strategy requires a customer experience plan as its core. Even if customer experience isn’t your direct responsibility, it should be on your radar. What truly matters is how that traffic navigates the marketing funnel and converts into valuable customers. Figuring out what to test.

Conversion 100

Conversion Price B2C Manufacturing 100

Sales Pop!

SEPTEMBER 30, 2021

According to The Unbounce Conversion Benchmark Report , the median conversion rate for SaaS businesses in 2021 falls at 3%, with top performers managing to secure rates as high as 20% and over. Well, it can be argued that learning how to describe your SaaS product more effectively could result in more conversions and lower churn rates.

Product 242

Product Technique Niche User Experience 242

Salesforce

FEBRUARY 14, 2025

But hyper-personalization isnt just about adding a customers name to an email. Its about using big data , predictive analytics , and machine learning to understand customer behavior, predict future needs, and provide content, offers, and solutions in real-time. Think of next-best-action recommendations or predictive customer service.

A/B testing 98

A/B testing CTR Click Through Rate Healthcare 98

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. Image source.

Customers 140

Customers Referrals B2C Campaign 140

Salesforce

AUGUST 1, 2024

Imagine rolling out the red carpet for every single customer, tailoring a customized experience instead of making them feel like just another number. It’s not just about attracting customers and leaving the rest of the job to another department. That’s the power of lifecycle marketing.

Customers 119

Customers Campaign B2C Referrals 119

Martech

SEPTEMBER 11, 2023

This requires having the data that gives them a deep knowledge of their customers. Unlike most retailers, who use Shopify, we have our own platform, which gives us a lot of freedom and flexibility to leverage data and do some interesting things for the user experience. Interview edited for length and clarity.) We don’t do that.

Customers 115

Customers Retail Real Estate User Experience 115