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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

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11 Strategies to Level up Your Sales Game

Salesforce

Frame this conversation as a partnership. Start learning +600 points Module Sales Cloud Einstein Sales tactic #4: Share relevant customer testimonials and success metrics As the latest State of Sales Report revealed, buyers are more savvy than ever when they come to a sales conversation. When this happens, don’t get defensive.

Gaming 95
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Why The Sales World Sucks at Earning Referral Business and How You Can Change The Game

Sales Hacker

Everyone seems to be an expert these days on getting referrals. It seems that every blog on the block right now has an article on how to ask for referrals or build a referral program. A solid referral program is not built on a foundation of getting. And it all starts with something I call the Referral Machine.

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11 Lead Generation Campaign Examples That Work Very Well

ClickFunnels

We run each one live until we get a great sign-up and conversion rate, then we just use the recorded version and set the funnel to autopilot. Interactive content, such as apps, assessments, calculators, configurators and quizzes, generate conversions moderately or very well 70% of the time, compared to just 36% for passive content.

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Beware of anti-SEO studies that misguide your marketing strategy

Search Engine Land

In March 2024, SparkToro and Datos published a study revealing insights about “where users spent time vs. where traffic referrals originate.” The “Site Categories That Sent Referrals vs. Received Visits” chart is a great summary of the data. Last-click conversion rate of 5%. 300,000 monthly searches.

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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Candid, off-the-record conversations — no recordings here.

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