Martech

JULY 9, 2025

Why the customer data conversation keeps missing the mark Talk of customer data has been the rage in marketing technology circles for the last decade, and we missed the plot. When discussing data, the conversation drifts to governance, quality, cost and security. Because we’ve been framing the problem all wrong. The result?

Customers 64

Customers SQL Government Retail 64

Salesforce

FEBRUARY 3, 2025

Sales terms are words, phrases, and concepts used in sales conversations. Sales terms ultimately shape every stage of a deal: They set the tone at the start, guide the conversation toward solutions, and create clarity and confidence to drive the deal home.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Pipeline Cold Call 52

Salesforce

MAY 27, 2025

If youve worked with data products in the world before AI data analysis, you know the drill: a project manager or analyst has an important question, but getting the answer means using Structured Query Language (SQL), a language for querying databases. This creates a data access gap. Its literally like learning another language.

SQL 40

SQL Structured Query Language Engineering Trust 40

SaaStr

JUNE 19, 2025

Technical Sales is Now Table Stakes : Enterprise sales reps must understand technology applications deeply enough to have credible conversations with both business executives and technical teams. Separate Teams for Land vs. Expand : Snowflake completely separates new customer acquisition from account growth teams. How many did you win?

Strategic partnership 107

Strategic partnership Meeting SQL Technical Sales 107

Salesforce

FEBRUARY 13, 2025

This is where Marketing Cloud Growth and Advanced Editions come in. You dont have to train people up on SQL (which has a steep learning curve), or the marketing tool (which could take a lot of time to get trained on). This includes features such as Path Experiment, segment creation, and Unified Conversations for SMS and WhatsApp.

SQL 115

SQL Healthcare Growth CRM 115

Martech

FEBRUARY 14, 2025

When a platform promises better conversion rates, measure them. Your data analysts should speak the language of customer behavior, not just SQL. Those perfectly weighted customer journeys, those precise revenue contributions per channel, and those clean conversion paths tell a story your gut says can’t be true.

Finance 115

Finance SQL Campaign GTM 115

Sales Hacker

JULY 18, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. A special thanks to Hailey Friedman from Growth Marketing Pro for her contributions, whose work on this front is a goldmine. Prompt-to-lead funnel: How many AI prompts → clicks → conversions. Search has changed.

Gaming 62

Gaming GTM SQL X-functional 62

Martech

MAY 14, 2025

The platform is popular among companies focused on product-led growth (PLG), which must optimize the product experience to retain users and help with upsell and cross-sell opportunities. Heatmaps : Visualize where users click, scroll, and select to uncover friction and optimize web and landing pages for maximum conversion.

Product 97

Product SQL Cross-sell Networking 97

Search Engine Land

OCTOBER 3, 2023

Smart marketers are using offline conversion tracking to solve the issues I just laid out. If you missed my SMX Advanced session, keep reading to learn: What offline conversion tracking is. What is offline conversion tracking? Have to do the extra math of calculating cost per SQL or cost per opp to show the value of OCT.

Conversion 109

Conversion SQL Campaign Pipeline 109

Sales Hacker

MAY 27, 2020

There’s a dominant, new trend in sales qualification, and it’s quickly replacing the traditional MQL and SQL lead filtering systems, particularly in the SaaS space. And it’s taking for a good reason — it’s a much better predictor of conversion. Why PQLs result in higher customer conversion. But what is a PQL? Why is it better?

Conversion 117

Conversion Product Closing SQL 117

ConversionXL

FEBRUARY 3, 2022

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. Growth hacking isn’t about deploying sleazy tricks. It’s about making calculated, data-driven moves for fast growth. It’s about making calculated, data-driven moves for fast growth. What is growth hacking?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. What is growth marketing? What is growth marketing? Growth marketing is a type of marketing aimed at growing and scaling a business through customer loyalty and advocacy. Pirate Metrics ) is the most popular growth marketing framework.

Growth 93

Growth Customers Referrals SQL 93

Hubspot

JUNE 30, 2015

I can think about, conceive and vision growth opportunities without even trying. If your costs are too low, you may very well struggle to gain the momentum and velocity you need to break through the noise, separate yourself from your competition and achieve your sales growth goals. I have a confession to make.

Growth 78

Growth SQL Non-Profits Manufacturing 78

Sales Hacker

NOVEMBER 21, 2017

SQL (Sales Qualified Lead) A person who wants to take action and positively impact the situation. Outbound: Pro-actively identify a prospect who may experience a pain, establish a conversation to diagnose the problem. . STEP 6: Identify Conversion Metrics (direct relationship). Figure 5: Conversion metrics measure efficiency.

SQL 108

SQL Non-Profits Drivers/motivators Education 108

Martech

JUNE 4, 2024

Lead generation is a well-entrenched growth strategy, especially among the marketers at large enterprise organizations. Their growth was built on a lead gen model. Canberk Beker is the head of growth at HockeyStack, a platform that helps marketers better understand how their marketing tactics contribute to growth.

SQL 122

SQL Lead generation Education Pipeline 122

Martech

OCTOBER 19, 2023

In this article, I’ll cover five vital metrics to bridge the departments and measure the effectiveness of this alignment: Conversion rate (CR) across the funnel. HubSpot also found that looking into revenue generated, conversions and deal closing rate indicates if the teams align properly. New revenue. Customer acquisition cost (САС).

Product 135

Product Contract Drivers/motivators SQL 135

Hubspot

SEPTEMBER 15, 2020

To calculate this, you'll subtract marketing expenses from sales growth and then divide that by marketing cost to get the return on your investment. In marketing, keep in mind that it can be hard to directly attribute sales growth to a marketing campaign. Sales Qualified Leads (SQL). Follower Growth. Conversion Rate.

SQL 101

SQL Referrals Campaign Growth 101

A Sales Guy

FEBRUARY 1, 2014

Marketing often complains that sales ignores good leads, thereby decreasing what should be a higher conversion rate. With marketing owning the lead generation & qualification, I would expect to see higher conversion rates and lower per-opportunity and per-sale costs with flat resources. Higher lead to SQL conversion.

Inside sales 118

Inside sales SQL Sales Follow-up 118

ConversionXL

APRIL 28, 2020

I got one of those in 2018, mere months after I started at data.world as their first growth marketing and demand generation hire. To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. An MQL is deemed worthy of a response from our sales team, and an SDR begins pursuing the SQL.

SQL 101

SQL B2C B2B Closing 101

Partners in Excellence

APRIL 18, 2024

But the conversation related to the post was even more shocking, from too many perspectives. But the conversation around these win rates did not display the alarm that one would expect. For the sparse discussion about how to fix it, the discussion focused on higher quality MQL/SQL’s and focus on better prospecting.

SQL 138

SQL Quota Presentation Prospecting 138

Partners in Excellence

NOVEMBER 14, 2019

They had been doing reasonably well, but they were trying to figure out how to drive growth. Every organization I meet has a whole alphabet soup of metrics. I’m stunned by the number of organizations I work with that are “numbers/metrics” focused, but do nothing about them!

SQL 100

SQL Quota Appointment Pipeline 100

Salesforce

APRIL 9, 2024

Part of the problem is that data lakes and data warehouses are designed for technical users with some knowledge of SQL, a computer language for manipulating databases, and semistructured data like emails and web pages. You don’t need to send SQL queries or create data joins manually.” Big data, big insights, finally!

SQL 110

SQL Retail Service Represent 110

Sales Hacker

FEBRUARY 24, 2020

He spends most of his time trying to advance the product-led growth movement, both through thought leadership and investing at pioneers like Expensify and Calendly. Product-led growth means focusing on the end user. Product-Led Growth [15:27]. A great conversation. Product-Led Growth [15:27]. What You’ll Learn.

Growth 83

Growth Product SQL Price 83

SaaStr

MARCH 17, 2020

The Agent Workspace has been completely redesigned to help agents focus on conversations with customers, regardless of channel. Learn more about Bandwidth’s new communications API suite built for scaling SaaS companies here , or schedule a meeting today to get the conversation going. SaaSOptics . ClientSuccess .

Product 92

Product SQL Launch Price 92

Sales Hacker

FEBRUARY 2, 2024

If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever. Marketing should be accountable for Opportunities created (not MQLs) and conversion through the funnel, in collaboration with sales.”

GTM 120

GTM Pipeline SQL UX 120

Martech

JANUARY 22, 2024

Examining lead stages and conversion criteria. For brands to maximize digital marketing and ensure sustainable growth in a world increasingly reliant on first-party data, successful agencies must closely align with internal client revenue operations teams. This involves: Gathering details on their ideal customer profile (ICP).

Clients 114

Clients Closing Objectives and Key Results SQL 114

ConversionXL

FEBRUARY 18, 2020

Google Analytics 360 shows you how channels contribute to the growth of conversions and how they interact, but it doesn’t take into account your order performance, call center activity, or brick-and-mortar sales. Remember that you have to feed this model with regular traffic and conversion data for the results to be representative.

SQL 90

SQL Campaign Follow-up Growth 90

InsightSquared

NOVEMBER 5, 2018

If you improve the conversion rate during each key moment in your sales process by just a small percentage, you can end up doubling your revenue or more. More Opps: 1000 x 25% x 90% x 25% x $20,000 = $1.125M (just shy of 6% growth). Better Close: 1000 x 25% x 85% x 30% x $20,000 = $1.275 (20% growth).

Territory 94

Territory SQL Negotiate Cross-sell 94

Search Engine Land

SEPTEMBER 21, 2023

The key to profitable, sustainable growth for lead gen is what I call the High Quality Leads (HQL) framework. Narrow the circle of what good looks like and then open the targeting taps on Search and other networks (Video, Display) to drive growth. Average volume of conversions monthly for each step. Why not “Contract Signed”?

Lead generation 103

Lead generation Non-Profits Drivers/motivators Intrinsic 103

Lead Fuze

OCTOBER 20, 2023

They are the golden nuggets promising prosperity and growth. This post promises not only to unravel the mystery around sales leads, from cold and warm ones to hot prospects ready for conversion but also arms you with practical strategies such as using social media marketing and email campaigns effectively.

Growth 52

Growth E-commerce Real Estate SQL 52

Hubspot

JUNE 25, 2019

Ecommerce is a rapidly growing industry -- in fact, online sales grew at almost four times the rate of total retail sales in 2018 and accounted for over half of the retail industry's growth. Google Analytics offers comprehensive reports and detailed dashboards to help businesses better understand the behavior of visitors and conversions.

SQL 101

SQL Retail Price Up-sell 101

ConversionXL

APRIL 15, 2020

Of the remaining 50%, most got no more than five clicks across the same three-month time window—and showed no prospects for growth. Across industries, the conversion rate from MQL to SQL is between 0.9% Conversion from SQL to customer averages around 22%. The result? This insight changed how we allocated spend.

SQL 99

SQL CTR Objectives and Key Results Campaign 99

Martech

DECEMBER 1, 2023

Switch off those with poor conversion rates. Starting with the first interaction, leads are added to one of the structured flows that help us navigate them between different stages like MQL, SQL, Opportunity and Customer. Adopt an omni-channel perspective to conversions across touchpoints. Automatic workload planning.

Process 114

Process Customers Appointment Pharmaceutical 114

Hubspot

JULY 27, 2011

From a KPIs perspective, here are five metrics your CEO cares about: Database growth - meaning, how much is your database evolving over time? Conversion rates - meaning, how good is marketing at getting people interested? What are the KPIs you recommend for online, leads, conversions, etc?

Objectives and Key Results 74

Objectives and Key Results SQL Pipeline Growth 74

Hubspot

JUNE 6, 2019

The next step in your career growth is as senior sales analyst. The responsibilities are similar to that of a sales analyst, but may call for more advanced data collection, statistical software use, and the conversion of complex data into easily digestible presentations, graphs, or reports. Senior Sales Analyst. Finance Director.

Finance 99

Finance SQL Strategize Account management 99

Sales Hacker

APRIL 21, 2021

Conversely, Sales Operations roles focus solely on the direction of the sales team, their metrics and success, and things pertaining to only the sales team – not how their success or failure impacts other related teams across the organization. Or you might sign on as a Chief Revenue Officer at an enterprise company and oversee a team of 30.

Finance 114

Finance Cross-sell SQL GTM 114

Highspot

DECEMBER 19, 2023

When they are equipped with tools and resources to do their job, the business will experience increased conversion rates, higher revenue, and more successful sales outcomes. The playbook guides SDRs from the initial stages of recruitment and training to outbound sales and lead conversion , ensuring a well-rounded sales development strategy.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52