Martech

APRIL 9, 2025

HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. Those who can strategically use AI will gain a clear advantage. AI has become a strategic partner, helping us focus on core value-creation activities. Lead conversion.

GTM 122

GTM Strategic planning Strategize B2B 122

Partners in Excellence

NOVEMBER 6, 2024

It’s “strategic planning season” for many companies. They are presenting the strategic goals and numbers for the coming year. In discussing the strategic goals for the organization, most take the numbers, run the math based on growth objectives, identifying plans for the coming year.

X-functional 127

X-functional Strategize Quota Pipeline 127

Veloxy

JANUARY 7, 2025

This way, you willbe able to rock your conversion rates by softly moving your prospects through all stages. Quick response also leads to higher conversion rates , paving the way for better conversations. Conversion rates give you a clear idea of how successful each step of your sales process is.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Heinz Marketing

SEPTEMBER 26, 2024

Strategic clarity and focus. Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Ensure the marketing budget supports broader company goals for growth, brand awareness, customer retention, etc. Here are some of the big ones for us….

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Sales Gravy

JANUARY 16, 2025

Reflection Drives Growth: Reviewing past results and analyzing setbacks is essential for improvement. Just as athletes study game footage, sales leaders should encourage their teams to evaluate performance trends, pinpoint mistakes, and strategize better approaches moving forward.

Teamwork 98

Teamwork Sports Drivers/motivators Technique 98

Martech

SEPTEMBER 27, 2024

High ROAS often comes from targeting existing customers or high-intent audiences, which is effective but overlooks the long-term brand-building needed for lasting growth. These interactions are crucial for nurturing future conversions but often do not immediately translate into sales. For instance, when iOS 14.5

Campaign 123

Campaign Conversion Strategize Trust 123

Sales Pop!

SEPTEMBER 10, 2023

In the ever-evolving landscape of business, the quest for growth and scalability remains a perpetual pursuit. The paradigm of achieving this growth, however, is in a state of transformation. Not merely as a tool but as a catalyst for growth, transformation, and enduring connections.

Growth 173

Growth Pipeline CRM Trust 173

SaaStr

JANUARY 26, 2025

The traditional “Text WHY to 12345” SMS opt-in process was clunky and killed conversion rates. Turn Your Customers Into Your Marketing Engine The second breakthrough was making customer success the core growth engine. Attentive spent months with brands, consumers, and regulators to crack this. The result?

Education 105

Education Legal Promote Growth 105

Search Engine Land

SEPTEMBER 6, 2024

Dig deeper: Top 10 SEO benefits of building a brand that people trust Leveraging organic search visibility for brand growth Organic search visibility isn’t just about getting clicks but driving sustainable, long-term growth. If they are already familiar with your brand, conversion will be much easier. Processing.

Trust 104

Trust Engineering Growth Niche 104

Martech

JANUARY 2, 2025

Over the last year, the RMN space saw new in-store standards and solid growth. This approach will enable faster launches, scalable growth, and strategic control, resulting in accelerated adoption and innovation across the industry. This is likely to continue. To ensure privacy, clean rooms will be used more widely.

Retail 117

Retail Networking Transportation Hospitality 117

SaaStr

JANUARY 7, 2025

Here are eight takeaways from our conversation. Have open conversations with your CEO about the companys growth trajectory and how your role might evolve. Prepare your presentations with this in mind, balancing metrics with high-level strategic insights. Everyone wants to see a new CRO or VP of Sales succeed.

Strategize 109

Strategize Networking Trust Presentation 109

SaaStr

MARCH 25, 2025

The numbers are staggering: they’ve gone from zero to processing billions of conversations, partnered with Zoom as their primary transcription provider, and penetrated Fortune 500 companies through a brilliant bottom-up strategy. This wasn’t just generous – it was strategic. did the opposite.

Meeting 95

Meeting Price Strategize Growth 95

Martech

AUGUST 9, 2024

Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. Are you getting the most from your stack?

Territory 112

Territory Transportation Electricity Government 112

Martech

FEBRUARY 20, 2025

A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a new report from the CMO Council. The report found companies that include chat experience reporting 75% year-over-year growth in annual revenue. Email: Business email address Sign me up!

Growth 61

Growth Campaign Presentation Trust 61

Partners in Excellence

JANUARY 7, 2025

We’ve been working on developing new strategies to drive growth. The team went through the usual litany of CRM, sales enablement, research, marketing/outreach, conversational intelligence and other platforms. They were looking at a strategic change in how they engaged and grew their larger customers.

Process 126

Process Strategize Clients Technology 126

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. Guillaume Jouvencel of GHA Marketing has innovated with podcast marketing, using it to revolutionize link building and drive organic growth. (In The site is still new, so the growth might seem small now.

Niche 88

Niche Promote Lead generation Growth 88

Sales Pop!

AUGUST 26, 2023

In an illuminating conversation, John Golden delves into the intricacies of this landscape with Kyle Hoffman. The Quest for Growth in the DTC Sphere As the DTC realm continues to evolve, the pursuit of growth emerges as a timeless anthem. The horizon holds the promise of growth, collaboration, and transformative results.

Growth 130

Growth E-commerce Niche Strategize 130

Martech

SEPTEMBER 10, 2024

This gives strategists the ability to actually strategize. Strategize proactively: Leverage AI-driven suggestions to optimize ad performance and boost conversions. Fueling the hyperlocal future The anticipated growth of new media channels offers forward-thinking advertisers a strategic edge.

Non-Profits 115

Non-Profits Real Estate Launch Campaign 115

Martech

AUGUST 1, 2024

growth in the U.S. Identity solutions can help tie conversions to ads, which is essential to proving their value. They also offer new customer insights with strategic value.” Additionally, it is designed to find patterns in audience behavior to improve campaign performance. Why we care. RMNs saw 16.3%

Retail 112

Retail Networking Legal Campaign 112

Veloxy

OCTOBER 22, 2024

From improved lead generation to higher conversion rates , AI-powered sales tools are making it easier than ever to close deals and scale your business. Increase in Lead Conversion Rates AI ranks leads based on their likelihood to convert. The result? You’re engaging with prospects who are ready to take the next step.

Prospecting 130

Prospecting Technique Pipeline Sales 130

Sales Hacker

NOVEMBER 15, 2024

Reflection exercises: After every call, have reps summarize the conversation and identify key takeaways without relying solely on AI-generated notes. Balance automation with human growth Use AI to enhance efficiency but ensure it complements human skills rather than replacing them. Three frameworks to consider.

GTM 113

GTM Cold Call Strategic partnership Follow-up 113

Heinz Marketing

SEPTEMBER 17, 2024

Effective marketing is the linchpin that connects businesses with their target audience, drives growth, and sustains competitive advantage. This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Search Engine Land

AUGUST 22, 2024

Your approach depends on the account’s size, conversion volume and overall business objectives. One campaign fits all This approach is common for small accounts that don’t generate high levels of conversions, making segmentation difficult to justify. This approach is common when you have enough conversion data.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

Martech

DECEMBER 23, 2024

Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. Decision makers appreciate data-driven content that can inform their strategic decisions. Case studies Why.

B2B 106

B2B CTR Click Through Rate Strategic planning 106

Sales Hacker

OCTOBER 11, 2024

The Sales Leadership Framework Behind Multiple $100MM ARR Orgs Whether on the podcast, a one-to-one conversation, in GTMfund’s Slack, in a digital live event… the same pattern surfaces: the best leaders develop and leverage systems. Sustained success demands a strategic approach backed by powerful technology.

GTM 116

GTM X-functional Pipeline Construction 116

Martech

JANUARY 7, 2025

LLMs, more than traditional search engines, are host to conversational queries, like How can I protect my business from ransomware attacks? This includes conversational headings like The best software to protect businesses from ransomware attacks. where a similar Google query might be ransomware attack protection for businesses).

B2B 110

B2B Engineering Education Trust 110

Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. After you’ve gathered the list of the desired selling behaviors, it’s time for a frank conversation with sales leadership.

Strategize 115

Strategize GTM Cross-sell Finance 115

Veloxy

JANUARY 2, 2024

As a sales leader, your efforts directly impact the company’s stability and growth. These range from strategic alterations to investments you can make that will have a transformational impact. Set and Track Sales Objectives Setting goals is essential for your company to consistently achieve growth targets in sales.

Product 246

Product Territory Objectives and Key Results Sales 246

Search Engine Land

SEPTEMBER 4, 2024

This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a multi-format approach. Combining video and image assets in Demand Generation can increase conversions by 20% at the same cost per action (CPA), compared to those relying solely on video, according to Internal Google data.

Campaign 85

Campaign Represent Strategize Launch 85

Sales Hacker

MARCH 8, 2024

If so, you know that we’ve been nerding out on ecosystem-led growth (ELG) for quite a while now. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Candid, off-the-record conversations — no recordings here. Why Ecosystem-Led Growth for GTM? Let’s break it down Why ecosystem-led growth?

GTM 124

GTM Growth Referrals Cross-sell 124

Search Engine Land

SEPTEMBER 25, 2024

” PMax offers growth opportunities through AI-driven insights across various channels, but Kruger advised against relying solely on it, suggesting it should be part of a broader, strategic approach that includes learning from PMax to enhance dedicated campaigns. He said: “I think that the best RSA strategy is not RSAs.

Objectives and Key Results 84

Objectives and Key Results Growth Campaign Strategize 84

Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Case in point, I spoke with Ricky Ray Butler , founder of Revmatics, an AI-powered ABM platform for optimizing B2C conversions. The tool generated 1.2

Government 109

Government Technology Technology B2C 109

Martech

DECEMBER 4, 2024

Missed ROI opportunities: Without clear KPIs, it’s impossible to measure whether a tool drives growth, engagement or efficiency. Key actions Align marketing goals with corporate strategy: Break down how marketing can influence broader business objectives, like revenue growth or market expansion​​.

Objectives and Key Results 123

Objectives and Key Results Technology Technology High impact 123

Martech

FEBRUARY 3, 2025

Dig deeper: 5 Super Bowl LVIII (2024) takeaways for marketers Super Bowl viewership growth Super Bowl viewership has also seen significant growth. Advertisers leverage this by creating memorable, entertaining commercials that often become part of the cultural conversation. million in 2005. Give it a try.

Entertainment 112

Entertainment Price Gaming Campaign 112

Search Engine Land

FEBRUARY 7, 2024

By integrating SEO with enhanced accessibility, the argument for strategic collaboration between SEO and UI/UX becomes even more prevalent. Elements such as avoiding images of text, using CSS for rendering, and ensuring alt text for images contribute to SEO and enhance accessibility, reinforcing the strategic alignment of these two aspects.

UX 109

UX Strategize User Experience Engineering 109

Search Engine Land

JULY 30, 2024

Let’s set you up for success by clarifying a few ideas: Your KPIs should align with business growth Ask most business owners how they gauge the success of a Google Ad and they’ll likely say it should drive more clicks and sales. The reality is that there’s often an inverse relationship between click volume and conversions.

CTR 77

CTR Click Through Rate Strategize Campaign 77

Sales Gravy

FEBRUARY 25, 2024

On this episode of the Sales Gravy Podcast, Jeb Blount sits down with KaTom CEO Patricia Bible to discuss what it takes to lead and sustain a hyper-growth company. Reflecting on her journey with KaTom, Patricia shared insights into the exponential growth of this hyper-growth organization.

Growth 105

Growth Strategize Technology Technology 105