Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. However, understanding its strategic importance is crucial. Elevating digital presence: Beyond the basics Seasoned executives know a strong digital presence is essential.

Strategize

Martech

SEPTEMBER 27, 2024

High ROAS often comes from targeting existing customers or high-intent audiences, which is effective but overlooks the long-term brand-building needed for lasting growth. These interactions are crucial for nurturing future conversions but often do not immediately translate into sales. For instance, when iOS 14.5

Campaign

Heinz Marketing

SEPTEMBER 26, 2024

Strategic clarity and focus. Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Ensure the marketing budget supports broader company goals for growth, brand awareness, customer retention, etc. Here are some of the big ones for us….

Objectives and Key Results

Sales Gravy

JANUARY 16, 2025

Reflection Drives Growth: Reviewing past results and analyzing setbacks is essential for improvement. Just as athletes study game footage, sales leaders should encourage their teams to evaluate performance trends, pinpoint mistakes, and strategize better approaches moving forward.

Teamwork

Martech

JANUARY 7, 2025

LLMs, more than traditional search engines, are host to conversational queries, like How can I protect my business from ransomware attacks? This includes conversational headings like The best software to protect businesses from ransomware attacks. where a similar Google query might be ransomware attack protection for businesses).

B2B

Martech

APRIL 9, 2025

HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. Those who can strategically use AI will gain a clear advantage. AI has become a strategic partner, helping us focus on core value-creation activities. Lead conversion.

GTM

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. Guillaume Jouvencel of GHA Marketing has innovated with podcast marketing, using it to revolutionize link building and drive organic growth. (In The site is still new, so the growth might seem small now.

Niche

Martech

AUGUST 9, 2024

Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. Are you getting the most from your stack?

Territory

Sales Pop!

JUNE 17, 2025

If you want shorter sales cycles, better-qualified leads, and fewer dropped conversations, it’s time to rethink what your website is actually doing. Place this content strategically across your site, especially on the homepage, solution pages, and anywhere you ask someone to take action. Together, they remove uncertainty.

B2C

Martech

JULY 16, 2024

While it is relatively easy to define “top of the funnel” (TOFU) and “bottom of the funnel” (BOFU) metrics, such as click-through rates and sales conversions, the metrics for middle-of-the-funnel (MOFU) activities are often ill-defined and generic. In this chaotic environment, the clarity of intended outcomes often gets lost.

Finance

Salesforce

MAY 5, 2025

They wanted a way to personalize each customer experience, track customer conversations, make data-driven decisions in real-time, and increase conversions without complicating internal processes. Here are 4 ways Marketing Cloud + WhatsApp turned conversations into massive conversions: 1.

Conversion

Martech

SEPTEMBER 10, 2024

This gives strategists the ability to actually strategize. Strategize proactively: Leverage AI-driven suggestions to optimize ad performance and boost conversions. Fueling the hyperlocal future The anticipated growth of new media channels offers forward-thinking advertisers a strategic edge.

Non-Profits

Understanding the Sales Force

MARCH 16, 2025

” That’s why it is imperative that companies follow my top 10 rules for a successful sales training and revenue growth: Sales training must be ongoing – not quarterly, not yearly, and not when things go south. Training should occur continuously on a bi-weekly basis. He would say, “DO IT NOW!!!”

Growth

Martech

JANUARY 2, 2025

Over the last year, the RMN space saw new in-store standards and solid growth. This approach will enable faster launches, scalable growth, and strategic control, resulting in accelerated adoption and innovation across the industry. This is likely to continue. To ensure privacy, clean rooms will be used more widely.

Retail

Salesforce

AUGUST 15, 2024

This provides a single source of truth for your business and allows for more strategic decision-making and personalized engagement. The reports generated from analytics are used by organizations to understand performance, optimize processes, and guide strategic planning. CRMs offer a comprehensive view of customer data. Back to top.)

Product

Veloxy

OCTOBER 22, 2024

From improved lead generation to higher conversion rates , AI-powered sales tools are making it easier than ever to close deals and scale your business. Increase in Lead Conversion Rates AI ranks leads based on their likelihood to convert. The result? You’re engaging with prospects who are ready to take the next step.

Prospecting

Partners in Excellence

NOVEMBER 6, 2024

It’s “strategic planning season” for many companies. They are presenting the strategic goals and numbers for the coming year. In discussing the strategic goals for the organization, most take the numbers, run the math based on growth objectives, identifying plans for the coming year.

X-functional

Search Engine Land

SEPTEMBER 6, 2024

Dig deeper: Top 10 SEO benefits of building a brand that people trust Leveraging organic search visibility for brand growth Organic search visibility isn’t just about getting clicks but driving sustainable, long-term growth. If they are already familiar with your brand, conversion will be much easier. Processing.

Trust

Search Engine Land

AUGUST 22, 2024

Your approach depends on the account’s size, conversion volume and overall business objectives. One campaign fits all This approach is common for small accounts that don’t generate high levels of conversions, making segmentation difficult to justify. This approach is common when you have enough conversion data.

Campaign

RingDNA

MARCH 18, 2025

This leads to stalled deals, missed quota, and slowed growth. Conversation intelligence is the future of smarter selling—helping you close more deals, coach more effectively, and drive continuous improvement. But the next generation of conversation intelligence is here. What is conversation intelligence?

Conversion

Martech

JANUARY 7, 2025

Siloed operations and fragmented approaches to customer growth. This traditional structure made sense in simpler times, but in today’s complex B2B environment, it’s leaving revenue and customer growth on the table. Monthly executive reviews to address strategic challenges. Average deal cycle.

Objectives and Key Results

Sales Hacker

OCTOBER 11, 2024

The Sales Leadership Framework Behind Multiple $100MM ARR Orgs Whether on the podcast, a one-to-one conversation, in GTMfund’s Slack, in a digital live event… the same pattern surfaces: the best leaders develop and leverage systems. Sustained success demands a strategic approach backed by powerful technology.

GTM

Sales Hacker

NOVEMBER 15, 2024

Reflection exercises: After every call, have reps summarize the conversation and identify key takeaways without relying solely on AI-generated notes. Balance automation with human growth Use AI to enhance efficiency but ensure it complements human skills rather than replacing them. Three frameworks to consider.

GTM

ClickFunnels

JULY 3, 2025

Let’s unpack why testing during “business as usual” is your secret weapon and how the smartest funnel builders use peaceful periods to engineer their biggest growth wins. But when your funnel is struggling, you’re fighting fires instead of building for growth. But that reactive mindset costs you growth.

A/B testing

SaaStr

JUNE 24, 2025

ICONIQ’s latest report, surveying 205 GTM executives in April 2025 , reveals a market splitting in two: AI-forward companies pulling dramatically ahead while traditional SaaS companies struggle with flat growth, longer sales cycles, and declining conversion rates.

GTM

Search Engine Land

SEPTEMBER 25, 2024

” PMax offers growth opportunities through AI-driven insights across various channels, but Kruger advised against relying solely on it, suggesting it should be part of a broader, strategic approach that includes learning from PMax to enhance dedicated campaigns. He said: “I think that the best RSA strategy is not RSAs.

Objectives and Key Results

Martech

DECEMBER 23, 2024

Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. Decision makers appreciate data-driven content that can inform their strategic decisions. Case studies Why.

B2B

ClickFunnels

JUNE 10, 2025

Integration with Third-Party Tools Simplify Your Funnel, Amplify Your Growth What is Sales Funnel Software? A more comprehensive sales funnel tool can dramatically streamline the process, leading to higher conversion rates and increased sales. While relatively simple in practice, the method behind the process must be strategic.

A/B testing

Sales Hacker

DECEMBER 17, 2024

15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54) Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Scott Barker: [26:06] I have never been part of growth like that. So you are number one.

GTM

Search Engine Land

JULY 30, 2024

Let’s set you up for success by clarifying a few ideas: Your KPIs should align with business growth Ask most business owners how they gauge the success of a Google Ad and they’ll likely say it should drive more clicks and sales. The reality is that there’s often an inverse relationship between click volume and conversions.

CTR

Heinz Marketing

JUNE 26, 2025

But that’s how you burn out your SDRs and tank your conversion rates. Don’t Just Measure Backward: Use Forward-Looking Metrics Pipeline acceleration and customer growth depend on early indicators, not just closed-won data. August 6: “Ghosted to Growth: Revenue Leaders on Buyer Reengagement” (Registration coming soon!)

GTM

SaaStr

MARCH 25, 2025

The numbers are staggering: they’ve gone from zero to processing billions of conversations, partnered with Zoom as their primary transcription provider, and penetrated Fortune 500 companies through a brilliant bottom-up strategy. This wasn’t just generous – it was strategic. did the opposite.

Meeting

ClickFunnels

JUNE 5, 2025

It can save you money, reduce costs, and give you the freedom to focus on growth. These designs have already been tested and optimized for conversion, so you’re not starting from scratch. If you notice a drop in conversions, you can edit the page, change your call to action, or adjust your offer, all within minutes.

A/B testing

Veloxy

DECEMBER 9, 2024

Is it increased lead conversion? It should be a strategic asset directly tied to your business objectives. For instance, are you focused on increasing lead conversion, shortening sales cycles, or improving customer retention? Good data builds trust, and trust drives adoption. Shorter sales cycles ? More accurate forecasting?

Objectives and Key Results

Heinz Marketing

SEPTEMBER 17, 2024

Effective marketing is the linchpin that connects businesses with their target audience, drives growth, and sustains competitive advantage. This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business.

Objectives and Key Results

Search Engine Land

JULY 29, 2024

Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. Holistic keyword research : Conduct keyword and semantic research that covers traditional search terms, long-tail keywords, natural/conversational queries and contextual phrases relevant to AI algorithms.

Engineering

ClickFunnels

JUNE 17, 2025

But judging by where your potential customers spend their time and how they discover businesses today, it’s clear why social media should be part of your conversion strategy. This post covers ways social media can boost conversions and shows how to make it happen. But it can also be much more.

Sales