Partners in Excellence

JANUARY 26, 2021

We’ve mechanized the process, focusing on our efficiency and less the customer buying experience. “If it takes so many emails/dials to produce a conversation, to double the conversations, we simply double the emails/dials.” They are processed by SDRs, SEs, Demo people, Account Managers and others.

Process 147

Process Sales B2B Quota 147

Partners in Excellence

FEBRUARY 21, 2025

But what happens when we start to think about conversations, rather than questions and answers? A conversation is a shared experience, between the participants. Conversations tend to be dynamic, evolving, and fluid. In great conversations, we find the the development of new ideas, and each idea builds on the previous ideas.

Customers 105

Customers High impact Gaming B2B 105

Partners in Excellence

JANUARY 22, 2025

We all have been the subject of the most horrible LLM generated emails, social media conversations, AI generated posts. Let me give you an examples: Years ago, I co-founded a AI company (we focused on neural networks), focused on improving process based manufacturing. We could provide a number of recommendations (dozens to hundreds).

Manufacturing 124

Manufacturing Engineering Technology Technology 124

Search Engine Land

JUNE 26, 2023

Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advanced. The secret to creating high-reach, low-cost environments and making campaigns more effective lies within four specific variables, according to digital advertising expert Corey Henke.

High impact 84

High impact Objectives and Key Results Campaign Launch 84

Martech

AUGUST 8, 2024

Performance metrics: Evaluate each tool’s effectiveness based on key performance indicators (KPIs) such as lead generation, conversion rates and customer engagement. Integrate seamlessly : Tools that work well with your stack’s other high-value tools/platforms. Processing. Pull user logs for each tool.

Objectives and Key Results 127

Objectives and Key Results Strategize Technology Technology 127

Sales Hacker

JUNE 30, 2020

The process for developing a new habit [13:08]. Habits that create high-impact behaviors [17:25]. The lowdown on high-impact habit virtual masterclasses [35:08]. And we’re going to hear what is that one habit in the conversation that follows. So it’s a great conversation.

High impact 98

High impact Meeting Drivers/motivators Conversion 98

Heinz Marketing

JULY 19, 2024

AI is being adopted by companies at an increasing rate to help optimize internal processes, create better customer experiences, identify new opportunities – the list can go on and on. Drift : For AI-powered chatbots and conversational marketing. But let’s not get too distracted by the shiny new toy everyone’s raving about.

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Martech

DECEMBER 4, 2024

Define specific KPIs: Ensure every martech investment can be tied to measurable outcomes, such as conversion rates, customer retention or campaign ROI. Strategies for quick wins Identify high-impact opportunities: Pinpoint small, strategic changes that deliver big results, such as automating workflows or personalizing emails with AI.

Objectives and Key Results 129

Objectives and Key Results Technology Technology High impact 129

Search Engine Land

SEPTEMBER 27, 2024

AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. Processing. Keyword research can only take you so far and even with tools, the process can be tedious. If you need to edit a photo, change colors or remove a person from the background, you can do so with the help of AI.

Engineering 119

Engineering Start-ups High impact Follow-up 119

Partners in Excellence

JANUARY 16, 2025

In selling, there is no end to the tools that claim to provide coaching, performance reporting tools, conversational intelligence, role play tools, social selling, prospecting/customer engagement, negotiation, objection handling, closing, time management. We have very rich conversational intelligence tools.

Objectives and Key Results 125

Objectives and Key Results Objection handling GTM Pipeline 125

Martech

DECEMBER 6, 2024

Below is the process of creating an assistant using OpenAI’s Custom GPT capability. Give your custom GPT a memorable, relevant name that reflects its role in your marketing process. It assists them in creating high-quality content. Use a conversational and relatable tone to connect with the audience. Website copy.

Angle 132

Angle Objectives and Key Results Education Strategize 132

Search Engine Land

SEPTEMBER 24, 2024

This article explores the various ad formats available on Reddit, from basic promoted posts to high-impact takeovers. However, only 3-6 lines of body copy are visible in feeds, so it’s important to make those lines impactful. Processing. We’ll cover: Why Reddit is a valuable platform for advertisers. See terms.

X-functional 85

X-functional Niche Promote Represent 85

Partners in Excellence

DECEMBER 31, 2024

Within our own organization, while we have been able to leverage all sorts of data for many years, we’ve been able to leverage the Minimum Viable Metric approach with great impact. We track 3 things: We have a single top of funnel metric: Number of high impact conversations within our ICP per week.

Minimum Viable Product 127

Minimum Viable Product Pipeline GTM Drivers/motivators 127

Martech

JANUARY 15, 2025

Brands will increasingly use creator-driven content to guide audiences seamlessly from trust-building narratives at the top to conversion-focused endorsements at the bottom, said Joseph Perello, CEO of creator marketing platform Props. Processing. The pace of innovation is about to speed up dramatically.

Niche 120

Niche B2B Service Retail 120

Partners in Excellence

APRIL 16, 2025

My thought partner, Lahat Tzvi, and I were having our monthly conversation today. She has a high win rate, great sales results. For example, it’s very difficult to do high impact prospecting if we are lousy at deal management. High impact selling is a set of interrelated subsystems.

Objection handling 121

Objection handling Objectives and Key Results High impact Prospecting 121

Martech

DECEMBER 3, 2024

It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. Valued for being reliable and easy to measure, these legacy channels were key drivers for brand awareness and conversions. Processing. Email: Business email address Sign me up!

Drivers/motivators 130

Drivers/motivators Gaming Niche High impact 130

Hubspot

AUGUST 18, 2020

billion in sales process recommendation and automation in 2019 — a figure that's expected to rise considerably through 2022, at least. Here, we'll get a picture of how affordable AI can streamline your sales process and some of the best tools available in the space. How Affordable AI Streamlines Sales Processes.

Process 98

Process Sales Prospecting Technology 98

Sales Pop!

MAY 26, 2023

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. What is Sales Enablement?

Objectives and Key Results 240

Objectives and Key Results Cross-sell Sales Strategize 240

Cerebral Selling

AUGUST 30, 2022

When it comes to running high-impact sales discovery, one of the areas so many reps struggle with is asking engaging discovery questions that customers actually want to answer! This makes the process of revealing their problems significantly more fun than answering, “what are your problems and what support do you need?”

High impact 254

High impact Up-sell Networking Sell 254

ClickFunnels

JULY 21, 2021

Obviously, an elevator pitch is effective if it achieves the salesperson’s desired result: conversion. High-Impact. So it’s important to choose your words carefully and make sure that each word you include is as high-impact as possible. So this is an important part of the process — don’t skip it.

Pitch 246

Pitch Appointment E-commerce Real Estate 246

Sales Hacker

NOVEMBER 18, 2020

In your discovery process, you need to go beyond surface problems to understand the impact those problems have on your customer. What’s the financial impact? What’s the personal impact? How does it work and change and improve their current process? How committed are they to solving this problem?

Process 131

Process Customers Prospecting Sales 131

Hubspot

NOVEMBER 25, 2019

Ecommerce conversion rate is the ultimate top-line metric for online store owners looking to understand if the changes they're making to their site are positively or negatively impacting the number of visitors who eventually become customers. Featured Resource: Ecommerce Conversion Rate Tracker.

Conversion 100

Conversion Angle Agriculture User Experience 100

Highspot

OCTOBER 29, 2024

In fact, 65% of high-impact sales organizations (75% or more of reps achieving quota) report that sales managers spend 20% or more time coaching. From generative AI to conversational intelligence, AI is reshaping how sales managers provide coaching to improve sales performance and increase win rates. What is AI Sales Coaching?

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

ConversionXL

AUGUST 17, 2017

I’ve lost count of the number of times I have worked with companies who have launched slick-looking brand new websites only for their conversion rates to plummet at launch (not to mention what happens to search engine rankings and traffic volumes ). Using CRO Research in the Website Planning Process. UX reports. User testing results.

Process 103

Process A/B testing Objectives and Key Results UX 103

Search Engine Land

OCTOBER 2, 2024

For this, we looked at: Traffic and conversion trends. Traffic and conversion trends Two of the main KPIs for our client were traffic and conversions, which made it clear that our analysis needed to begin in these areas. We noticed a slight decrease in sessions overall and no impact on conversions. Link profile.

Clients 91

Clients CTR Conversion Closing 91

Partners in Excellence

JULY 25, 2024

We have tools and technology that “equip” us for conversations with our customers. The problem is, these are the starting points to a conversation. And if they work, as we would hope they work, can we carry on the conversation? These conversations precede any conversation about how we might help them.

Conversion 77

Conversion High impact Technology Technology 77

Partners in Excellence

OCTOBER 2, 2024

It is through these meeting, whether F2F, virtual, phone, that we engage our customers, helping them navigate their buying/problem solving process. Or what if, through conducting high impact meetings, we reduce the number of meetings we need to win deals? But to qualify for a high impact meeting, we have very specific goals.

Meeting 139

Meeting High impact Quota Start-ups 139

Martech

FEBRUARY 14, 2025

Track these impacts ruthlessly. When a platform promises better conversion rates, measure them. Start with one high-impact workflow like reducing churn in your most valuable segment. Your “agile” planning process moves at the speed of your slowest approval chain. Build these capabilities methodically.

Finance 117

Finance SQL Campaign GTM 117

Partners in Excellence

OCTOBER 29, 2021

Sadly, this form of questioning seems to dominate too many conversations. As sellers, too often our “discovery” process really focuses on giving the opportunity to pitch our products. Customers recognize the manipulation, they know they aren’t learning anything in the conversation. People recognize it.

Legal 155

Legal High impact Pitch Conversion 155

Search Engine Land

AUGUST 23, 2024

” Setting clear goals and benchmarks should always be the first step in your SEO prioritization process. Processing. Technical SEO fixes don’t always directly and immediately impact revenue, making it harder to connect the fix with a tangible result in the short term. Will it have a high impact?

X-functional 67

X-functional Objectives and Key Results Engineering High impact 67

RingDNA

APRIL 17, 2025

Prompt Favorites helps reps and managers instantly access proven sales prompts, making conversations sharper , more consistent, and more impactful, all within Revenue.io. Even with AI in the mix, too many reps are still relying on memory or gut instinct to drive conversations. And it’s not how you win in high-stakes deals.

Objectives and Key Results 62

Objectives and Key Results UX Follow-up Sales 62

Partners in Excellence

SEPTEMBER 22, 2024

High impact coaching is a collaborative learning conversation. And in the process of conducting these collaborative conversations we learn much more about the individual and how they might grow, and we accomplish our business management objectives. This is not coaching!

Pipeline 138

Pipeline High impact Meeting Growth 138

Partners in Excellence

APRIL 19, 2022

I could hold my own in any conversation, at any level within my banking customers. This helped establish my credibility with my customers, I could more quickly identify issues important to them, getting into high impact conversations with them. In that process, I became expert at certain problems my customer had.

Customers 142

Customers High impact Prospecting Clients 142

Partners in Excellence

AUGUST 26, 2024

But, unless the customer is very late in their buying process, we typically fail in those conversations. And if we cannot contribute anything more to the conversation, they are doing the right thing. On the face, they might look a lot like the second alternative posed above, but we typically start our conversations differently.

High impact 139

High impact Growth Prospecting Trust 139

Partners in Excellence

APRIL 17, 2024

If we don’t understand change, how can we ever expect our customers to understand it and want to navigate the change process? What about tools to help us and our customers manage the process? In past posts, I’ve spoken a lot about unique skills sellers need to improve their effectiveness and impact in engaging customers.

High impact 143

High impact Service Conversion Growth 143

Partners in Excellence

MAY 22, 2022

What if we applied the principles of high impact, value creating selling to our work with our own people? ” We know our customers struggle in their process, they don’t know how to buy, what they should be looking at, the risks. They need help with their process and in their journey.

Customers 143

Customers High impact Consult Process 143

Cerebral Selling

OCTOBER 7, 2024

message, send them an article, white paper, or even a book that’s relevant to their business, a challenge they’re likely experiencing, or a recent conversation you had with them. Listening to him speak at a conference one year, I heard him share a high-impact and relevant insight when it comes to building reciprocity.

Pitch 181

Pitch Sports Up-sell Prospecting 181