Martech

APRIL 1, 2025

Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. Invest in ongoing website maintenance Launching a website is a significant marketing accomplishment. Enable teams to iterate efficiently. Processing.

Conversion 128

Conversion UX Teamwork User Experience 128

Martech

SEPTEMBER 24, 2024

TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. TikTok’s testing shows that combining Search Ads with In-Feed Ads boosts conversions by 20%, with users who don’t engage with an ad initially more likely to interact after seeing a related search ad. Processing.

Launch 68

Launch Campaign Engineering Conversion 68

Search Engine Land

SEPTEMBER 12, 2024

More features, including encryption support, will roll out globally in the coming months, expanding to more ad products like enhanced conversions. What’s next: Confidential matching is now the default for Customer Match in Google Ads.

Launch 90

Launch Healthcare Finance Technology 90

ClickFunnels

JUNE 5, 2025

You can create, launch, and improve your sales journey with just a few clicks. This flexibility is especially important if you’re launching a new campaign on a tight schedule. These designs have already been tested and optimized for conversion, so you’re not starting from scratch. You can also experiment more freely.

A/B testing 130

A/B testing E-commerce Launch Drivers/motivators 130

Martech

MARCH 19, 2025

At its Adobe Summit event in Las Vegas this week, Adobe launched Adobe Experience Platform (AEP) Agent Orchestrator, which the company says lets businesses build, manage and orchestrate AI agents from Adobe’s ecosystem and third-party sources. Adobe Brand Concierge Adobe also announced Brand Concierge at Adobe Summit.

Launch 78

Launch Conversion Product Process 78

Hubspot

AUGUST 20, 2024

I’d even go so far to say that offering too many choices to your customers is the quickest way to squash conversion rates and slow deal velocity down to a crawl. Helping Customers Overcome Choice Fatigue With the previous concepts in mind, let’s turn them toward your customers to help boost conversions and close sales.

Conversion 78

Conversion Customers Gambling B2C 78

Salesforce

FEBRUARY 10, 2025

Agentforce handles more than 30,000 customer conversations every week, resolving over 80% of cases and escalating fewer than 1% to a human. As a work in progress, Agentforce now has a new user interface thats larger and more conducive to a conversation. A new full-screen user interface is more conducive to online conversations.

Launch 131

Launch Conversion Price Product 131

Martech

NOVEMBER 6, 2024

The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. Advertisers using these features alongside in-feed ads see a 20% increase in conversions at a similar, if not lower, CPA.

Campaign 126

Campaign Launch Growth Strategize 126

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet the demand for Agentforce. Table of contents What is Agentforce?

Launch 127

Launch Represent Engineering CRM 127

Martech

SEPTEMBER 4, 2024

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Prioritize conversions with a mix of Video Reach, Video View, and Demand Gen campaigns. Why we care. Awareness Plans. First seen. Processing.

Campaign 124

Campaign Promote Launch Gaming 124

Martech

NOVEMBER 21, 2024

” the small robot said, starting the conversation. Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. Additionally, Smart Categories help marketers identify key conversation themes related to their brand.

Retail 112

Retail Launch Manufacturing Campaign 112

Martech

OCTOBER 31, 2024

Conversica unveiled advanced AI agents that deliver customized, brand-aligned interactions, offer flexible conversation editing and ensure brand safety. Landbase launched Landbase Intelligence, a suite of free tools that evaluate digital credibility, analyze market sentiment and provide competitive intelligence.

X-functional 114

X-functional Launch Trust Technology 114

Martech

JULY 25, 2024

Taboola , a leader in natve advertising, launched a new AI platform to help publishers attract more readers. Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. It personalizes ads based on individual customer data, leading to increased ad relevance, click-through rates, and conversions.

Click Through Rate 112

Click Through Rate B2C Sports Launch 112

Martech

SEPTEMBER 10, 2024

This means systematically automating the most resource-intensive workstreams, including budgeting, launching campaigns, campaign management and reporting. Expediting campaign launches for scale Launching campaigns at scale is a daunting task, especially for multi-location advertisers.

Non-Profits 117

Non-Profits Real Estate Launch Campaign 117

Salesforce

SEPTEMBER 19, 2024

Earlier this year, Salesforce launched the Marketing Cloud Growth Edition , a version of our product that is designed with the challenges and goals of small businesses in mind. At Dreamforce 2024, we took another step forward with the launch of Marketing Cloud Advanced Edition, which will be available in November 2024. Also, check.

Territory 126

Territory Launch Contract Growth 126

Martech

OCTOBER 31, 2024

Instead of sifting through long forms, the bot interacts using a conversational format, guiding users step by step. Prohibiting it from engaging in conversations outside the context of a pre-approval application. Testing of the pre-approval bot is currently underway in select markets, with plans for a nationwide launch in 2025.

Objectives and Key Results 133

Objectives and Key Results Retail Finance Launch 133

Martech

JULY 10, 2024

During the social era’s boom, these clients insisted on seeing a direct sale or a direct conversion to find value in social media campaigns. This tool has recently launched, so stay tuned for a full case study outlining PIA’s performance in the coming months. Sentiment analysis of conversations with PIA.

Clients 130

Clients Strategize Launch Technology 130

Martech

AUGUST 15, 2024

Shapiro+Raj , a global insights company, launched its interactive AI personas platform. It finds patterns of behavior and uses contextual data from primary and secondary data to create AI avatars that can have open-ended conversations mimicking real consumer interactions. Conversica upgraded its Conversational AI platform.

Commission 126

Commission Engineering Launch Conversion 126

Martech

NOVEMBER 13, 2024

For businesses looking to include RCS into their own platform and solutions, Sinch offers the Provisioning API, which expedites the launch of RCS campaigns for clients. ” Conversational tool. From here they can also monitor active campaigns. Provisioning API. Why we care. First there was SMS.

Customers 109

Customers Campaign Launch Networking 109

Martech

AUGUST 19, 2024

Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. Understand your total addressable market and ICP Before launching your ABM campaign, you must understand your total addressable market (TAM) and establish a clear ideal customer profile (ICP).

B2B 117

B2B Objectives and Key Results Campaign Contact 117

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. This approach will enable faster launches, scalable growth, and strategic control, resulting in accelerated adoption and innovation across the industry.

Retail 119

Retail Networking Transportation Hospitality 119

SaaStr

APRIL 7, 2025

After just a month of launching our own SaaStr AI (trained on a decade of content and hundreds of founders, speakers, and events), we’ve already had over 34,000 (!) conversations with our AI in just the first 30 days. With SaaStr AI, we’ve had almost 35,000 founder conversations in less than 30 days.

Launch 80

Launch B2B UX Engineering 80

Martech

AUGUST 1, 2024

Order now and enjoy a special launch discount of 15%! Of course, since you’re on our email list, you are getting first dibs on the ProX Paddle with a special launch discount of 15%! Or ask it for the top-performing launch emails of the previous year. Performance: Engineered for power and accuracy to elevate your game.

Campaign 133

Campaign Launch Gaming Sports 133

Martech

DECEMBER 5, 2024

Here are the latest AI-powered martech news and releases: Shameless plug for this holiday-themed reason to play with AI that helps charity : The Food Group, a food and beverage marketing firm, launched the Holiday GiftWraptor , a tool that wraps anything you can think of in customized food and beverage wrapping paper. ( AdCreative.ai

Launch 117

Launch Campaign Technology Technology 117

Search Engine Land

AUGUST 9, 2024

Advertisers having access to TikTok’s massive, highly engaged user base could be a game changer and reduced friction between discovery and purchase could boost conversion rates. This integration comes as TikTok Shop, launched about a year ago, seeks to gain traction in the e-commerce space. Why it matters. Between the lines.

E-commerce 113

E-commerce User Experience Launch Gaming 113

ClickFunnels

MAY 6, 2025

Whether you’re building momentum or scaling big, the right funnel strategy helps you attract leads, engage your audience, and guide people from curiosity to conversion. Whether launching a new course, selling physical products, or building a membership community, the funnel is your path to sustainable growth. You built a dream.

Growth 130

Growth Strategize Sales Contact 130

Martech

JULY 11, 2024

Kevel , an ad-serving platform, has launched Kai, a suite of AI features designed to improve campaign performance and revenue. Autogon AI launched a new tool called GenR8 Video. Deep Sync , a provider of omnichannel identity and data solutions, has launched a new AI-powered lookalike audience builder inside its Deep Sync One platform.

SQL 102

SQL Campaign Launch Retail 102

Search Engine Land

AUGUST 22, 2024

With LLMs capable of providing detailed answers, consumers are likely to move away from simple queries (e.g., “car insurance,” “running shoes”) toward more complex, conversational searches (e.g., “How much is car insurance for a 2022 Accord?”). 1, 2024–May 31, 2024): Gemini launched on Dec.

Click Through Rate 90

Click Through Rate CTR Launch Start-ups 90

Martech

JANUARY 9, 2025

Jellypod launched its AI podcast studio. This feature allows digital publishers to integrate a conversational AI answer engine within banner ads. Integral Ad Science launched its AI-driven Total Media Performance (TMP) solution. Creative Realities launched AdLogic CPM+TM, a campaign planning and management platform.

SQL 115

SQL Retail Launch Campaign 115

Search Engine Land

OCTOBER 2, 2024

” This will include text referencing the conversation within Copilot and acts as a transitionary message from the advertiser. Microsoft will also launch two new generative AI features in pilot this month: Diagnostics. New Copilot ad experience. Fewer ad annotations and extensions will appear. What it looks like.

Click Through Rate 99

Click Through Rate Campaign Launch Conversion 99

Search Engine Land

SEPTEMBER 18, 2024

Google will launch campaign-level negative keywords in Performance Max (PMax) later this year. This will let you optimize for both online and in-store conversions. This will help brands better fine-tune ad targeting on Search. In addition, Demand Gen campaigns are getting omnichannel bidding and increased flexibility. Why we care.

Campaign 109

Campaign Account management Launch Conversion 109

Martech

AUGUST 15, 2024

Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Marketing provides content that educates and equips teams with key talking points to drive client conversations. This ensures alignment with market demands, leading to successful launches and sustained growth.

Growth 121

Growth Entertainment Sports Strategize 121

Martech

JULY 18, 2024

You see it on X, read it on LinkedIn and hear it in communities, conversations and threads. Indecision about pricing and launch channels for new products is causing missed market opportunities Dragging out decisions on new tech, like marketing automation platforms, causes operational headaches and slows down campaigns.

Objectives and Key Results 117

Objectives and Key Results Government Strategize Launch 117

Martech

MARCH 6, 2025

Demandbase (see below) just launched Agentbase. Now here are this week’s AI-powered AgentMarTech releases: Tavus launched three AI models designed for human-AI interaction. Phoenix-3 renders full-face AI, Raven-0 processes visual information similarly to humans, and Sparrow-0 enables conversational turn-taking. Processing.

Launch 104

Launch Retail Campaign Engineering 104

Iannarino

JULY 4, 2021

The Gist: Your clients measure your performance by the value of the conversations they have with you. Your intentions can spoil the outcomes you hope for by preventing the conversation from being valuable to your contacts. In early conversations, your intentions must focus on creating value for your contacts.

Contract 337

Contract Contact Clients Prospecting 337

Heinz Marketing

AUGUST 9, 2024

For instance, if AI identifies a trend of customers purchasing workout gear in January, you can launch a targeted campaign for fitness products in December to capture early interest. This kind of personalization can significantly improve open rates and conversions.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Martech

MARCH 26, 2025

They are using the events-first approach and having the webinar launch survey-based research. Turning messy survey data into an ongoing conversation might sound impossibleunless you have a spotlight event built around it. Keep the conversation logical, relevant, andabove allhuman. Email: Business email address Sign me up!

Launch 118

Launch Promote Campaign Trust 118