Remove Conversion Remove Legal Remove Trust
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Is Cold Calling Legal? Important Cold Call Laws, Regulations, and Etiquette [+ Best Practices for Telemarketing]

Hubspot

But these days, there’s been quite a bit of discourse circulating regarding whether or not cold calling is even a legal method anymore. Cold calling is legal in most places, it remains a legitimate practice within the realms of ethical sales and marketing strategies. Use conversational tone. They just might help you out here.

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Where AI falls short in high-stakes B2B industries

Martech

B2B marketers serving highly regulated and technical industries like legal, medical and law enforcement know that precise, accurate communication is crucial. Publishing an inaccurate data point or term damages an audience’s trust in a brand, company or institution, resulting in a public backlash, negative press and legal ramifications.

B2B 136
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How to handle negative Google reviews: Remove, respond, recover

Search Engine Land

Positive reviews lead to more customers and a foundation of trust, whereas negative reviews communicate one thing to potential new customers: Stay away. Erodes customer trust For starters, these reviews can alter the perception of potential new customers. In such cases, you have the right to take legal action. Is it threatening?

Legal 89
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3 strategies to navigate change as digital privacy evolves

Martech

Today’s legal and technical constraints are progressively affecting data collection, a critical component for targeting and campaign activations — so marketers need to follow a strong change management strategy to maintain a competitive advantage. While CDPs are a resourceful tool for activations, they are not a be-all and end-all solution.

Campaign 117
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Mastering AI in search: Best practices and future trends

Search Engine Land

Optimizing websites for ChatGPT or other public LLMs The difference between a traditional search engine experience and one built around a large language model (LLM) in a chat-based platform is that the search moves away from “browsing a series of links” to a starkly clean conversational space. Reddit, Quora, etc.)

CTR 88
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What is generative engine optimization (GEO)?

Search Engine Land

Holistic keyword research : Conduct keyword and semantic research that covers traditional search terms, long-tail keywords, natural/conversational queries and contextual phrases relevant to AI algorithms. This ensures users receive precise and comprehensive answers, attracting and keeping them engaged, which fosters loyalty and trust.

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Personalization’s double-edged sword: Balancing relevance with intrusiveness

Martech

This contributes to the perception that devices and apps monitor consumers offline audio conversations. This can erode consumer trust and underscores why digital marketers should cautiously approach delivering excessively personalized advertisements and recommendations.