Iannarino

JUNE 29, 2021

Eventually, these approaches settled on “solutions” as the main advantage. Companies like Walmart and Aldi use this mindset as one of their main appeals, since lowering prices is still a powerful strategy in many markets. No technology will improve your effectiveness in a complex, dynamic, nonlinear conversation about change.

Clients 344

Clients Price Prospecting Service 344

Martech

AUGUST 26, 2024

Web analytics tool: A web analytics tool tracks and measures website traffic, user behavior, and conversion rates. It provides valuable insights into visitor demographics, engagement, and conversion paths. MarTechBot now has 10+ personas to provide more targeted responses. For this prompt, try selecting the CMO persona.

B2B 118

B2B Target audience/market Campaign Technology 118

ClickFunnels

JUNE 19, 2025

Conversion Trigger Monitor Emotional Scroll Drop-Off Design Your Emotional Architecture Use Micro-Emotions to Control Buying Behavior Turn Emotion Into Long-Term Revenue Ready to Launch Your Emotion-Driven Funnel? Conversion Trigger Now that belief is high and doubts are low, it’s time to tip them over. Trust Layer 2. Solution Layer 3.

Launch 130

Launch Product E-commerce Trust 130

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? This fosters stronger customer relationships and drives higher engagement and conversion rates, ultimately contributing to business growth.

Customers 116

Customers A/B testing B2C Cross-sell 116

Martech

SEPTEMBER 4, 2024

The main message is consistently broadcast by both groups surveyed in this report. Brands understand that conversions can be driven by discounts and sales but consumers are interested in more than just dollars. Conversely, brands are offering things that consumers don’t seem to care much about.

Price 108

Price Growth Conversion Product 108

Sales Gravy

JANUARY 14, 2025

Eric in Lewiston, Maine, asks how to use last years data to create and accurate sales plans and evaluate software tools (like CRMs and ZoomInfo) to make those goals happen. If you havent defined clear performance metricslike call activity, lead generation, conversion rates, or daily prospecting targetsthen you dont really have a plan.

Appointment 98

Appointment Cross-sell CRM Pipeline 98

Martech

JULY 16, 2024

One main reason for this is the difficulty CMOs have in proving the financial value of marketing expenses. Bespoke metrics: Measures specific calls to action (CTAs) such as calls, inquiries, or other non-sale conversions. Attribution modeling : Determining the contribution of different marketing activities to conversions.

Finance 125

Finance Non-Profits Click Through Rate Strategize 125

Martech

AUGUST 9, 2024

” Solutions have included manual review of customer conversations and then pre-deep learning natural language processing models. Echo AI was able to shine a light on those conversations. From the POC exercise they saw an improvement in conversions. ” This is Centerfield’s first year using Echo AI.

Technology 116

Technology Technology Clients Campaign 116

Partners in Excellence

DECEMBER 20, 2024

The most interesting conversations/reading I have about AI are with some of the real leaders in AI research is about human beings. Because AI is bad at recognizing and dealing with emotion, it fails to recognize the nuances that exist in real time conversations with people. I’ll stop here, there are many other areas.

Intrinsic 127

Intrinsic Conversion Trust Start-ups 127

Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. While important, improving conversion rates involves more than just landing pages.

A/B testing 96

A/B testing UX Campaign Conversion 96

Martech

MARCH 26, 2025

Although lead generation form usage has declined, video conversion rates have increased by 11% year-over-year, emphasizing the importance of well-placed CTAs. Company size/resources (58%), cost (38%) and technical capabilities (25%) remain the main challenges to video creation. Dig deeper: Are attention spans really getting shorter?

Lead generation 118

Lead generation Launch Follow-up Product 118

Martech

DECEMBER 2, 2024

By dividing your audience into two groups — one that receives the marketing intervention (treatment group) and one that does not (control group) — you can directly compare the sales or conversions between the two groups. Sales funnel analysis: Examine conversion rates at different stages of your sales funnel.

A/B testing 119

A/B testing Territory Technique CTR 119

Iannarino

JULY 21, 2021

You best approach to differentiating yourself from your competition is enriching the sales conversation. His main goal, though, was to sell his solution, something his email made perfectly clear. Any conversation about your competition takes up time that would be better spent in a conversation that creates value for the client.

Cold Call 306

Cold Call Cross-sell Gaming Clients 306

ClickFunnels

MAY 29, 2025

In this section, we’ll go over the four main ones you can set up for your affiliate marketing campaign: 1. A survey funnel does two main things: It gives your interaction time with your audience by having them answer questions before they go to the sign-up page. It’s where you warm up cold traffic before sending them to buy.

Commission 130

Commission Promote Sales Launch 130

Search Engine Land

OCTOBER 2, 2024

Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Display ads This category comprises two main products: Amazon DSP (demand-side platform). It offers an extensive suite of tools for analyzing customer conversion and targeting first-party audiences.

Customers 103

Customers Sell Campaign Engineering 103

Search Engine Land

AUGUST 22, 2024

Your approach depends on the account’s size, conversion volume and overall business objectives. One campaign fits all This approach is common for small accounts that don’t generate high levels of conversions, making segmentation difficult to justify. This approach is common when you have enough conversion data.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

Martech

NOVEMBER 21, 2024

This AI agent brings together conversational intelligence and generative AI to deliver natural conversations with hyper-personalization.” She had two definitions, first a “scholarly” one used internally at the Institute; the second, one used in conversation with the C-suite.

Customers 144

Customers B2C Service Clients 144

Search Engine Land

OCTOBER 2, 2024

For this, we looked at: Traffic and conversion trends. Traffic and conversion trends Two of the main KPIs for our client were traffic and conversions, which made it clear that our analysis needed to begin in these areas. We noticed a slight decrease in sessions overall and no impact on conversions. Link profile.

Clients 91

Clients CTR Conversion Closing 91

Martech

JULY 31, 2024

Post-acquisition list management Generally speaking, there are two main initiatives we recommend brands put into play for new subscribers: 1. List acquisition and strict segmentation is an evergreen, regenerative approach that will smooth out any peaks and valleys — and keep you out of tough conversations with your leadership team.

CRM 123

CRM Follow-up Campaign Conversion 123

Iannarino

JULY 15, 2021

There is a tendency for busy people (and people who pretend to be busy) to rush conversations, including meaningful discussions about their future. Conversely, having less time is a tremendous disadvantage, limiting how much you can cover. First, your conversation needs to create value for your contacts.

Gaming 300

Gaming Clients Contract Up-sell 300

Martech

SEPTEMBER 9, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are a business analyst for a consumer pet food brand that sells directly and also through national retail chains. Google Analytics : This tool allows us to track website traffic and conversions.

Customers 112

Customers Commission Customer Relationship Management Retail 112

ClickFunnels

JUNE 22, 2021

How to improve the lead generation funnel conversion rate. You also want to set up a conversion goal to track the sign ups. Evaluate the conversion rate of your lead generation funnel. It’s hard to say what conversion rate you should aim for because it depends on the industry you are in. Continue reading….

Lead generation 230

Lead generation A/B testing Contact Conversion 230

Search Engine Land

JULY 31, 2024

One handy tip is that you can include custom columns you’ve created, such as for seeing totals and CPA for individual conversion actions. An added value of Google Analytics for PPC reporting is the ability to see how ads work together with other channels such as organic search, social, referrals and direct traffic in the conversion process.

Referrals 110

Referrals Campaign CRM Start-ups 110

ClickFunnels

MAY 15, 2025

These pages are known as squeeze pages, and when you put them to work in your marketing funnel , you create more opportunities for conversions and lifelong customer relationships. These pages are simple and focused, with the main goal of getting the person to sign up for something (a newsletter, a free offer, or more information).

Campaign 130

Campaign Promote Start-ups Follow-up 130

Martech

AUGUST 28, 2024

Higher conversion rates are also because users who install an app tend to be more loyal to the brand. Responsiveness and speed drive are the main reasons consumers use apps, so be careful about the impact of new features. Apps tend to convert a higher proportion of traffic, industry research shows.

User Experience 121

User Experience Retail Service Networking 121

Search Engine Land

SEPTEMBER 17, 2024

We’re leading our clients toward four main initiatives: Digital PR and content distribution. For the former, try to replicate the formula for conversion on other similar pages and see if there are any good opportunities to optimize that page further. That sucks. Point-blank, period. OK, that’s done. Now, let’s talk about how to cope.

Real Estate 98

Real Estate Trust Campaign Clients 98

Martech

NOVEMBER 12, 2024

It’s about accurately reporting and representing the facts of the situation as best as I can so everyone might be able to have a new conversation about where to go next. I gave it to many of the leaders I interviewed ahead of the conversations, mainly as a provocative conversation starter.

GTM 123

GTM Go To Market B2C Objectives and Key Results 123

Martech

JULY 15, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO for a national hotel chain. MarTechBot now has 10+ personas to provide more targeted responses. For this prompt, try selecting the CMO persona.

Customers 116

Customers Objectives and Key Results Cross-sell Follow-up 116

Iannarino

AUGUST 8, 2021

Much of that energy is spent on conflict-heavy conversations that we are neither part of nor privy to, even though our initiative prompted the conflict. It’s essential to recognize that your client’s main business is running their business. Same old bad sales conversations. Limited Time. Same old approach.

Intrinsic 321

Intrinsic Quota Clients B2B 321

Search Engine Land

JULY 10, 2024

It’s becoming increasingly evident that a successful approach requires a balance of link building , technical SEO , and conversion rate optimization (CRO). This data type coincides with the overall user experience , which naturally flows into conversion rate optimization, a way to test the user experience of a webpage.

A/B testing 91

A/B testing UX User Experience Referrals 91

ClickFunnels

OCTOBER 18, 2021

The main advantage of the salary compensation structure: It’s clear and simple, which makes it easy to plan your company’s finances as well as avoid misunderstandings. The main advantage of the base salary + commission structure: It incentivizes better performance. Base Salary + Bonuses.

Lead generation 246

Lead generation Commission Profit margin Territory 246

Search Engine Land

AUGUST 6, 2024

With that said, if you didn’t get the chance to catch the presentation and/or don’t have time to watch the recording, I’ll break down five main takeaways: Consent Mode v2 puts even more control in the hands of users. Its function is to examine how many of the unconsented clicks lead to conversions. Business email address Sign me up!

Technique 74

Technique SQL GTM Campaign 74

Search Engine Land

AUGUST 12, 2024

Some believe manual bidding is outdated and all bidding should be automatic or smart (conversion based). For example, people who started in digital marketing between the early 2000s and 2010s often prefer manual bidding because it was the main approach back then. These biases often come from when someone started in digital marketing.

Objectives and Key Results 94

Objectives and Key Results Non-Profits Campaign Networking 94

Search Engine Land

JULY 29, 2024

Holistic keyword research : Conduct keyword and semantic research that covers traditional search terms, long-tail keywords, natural/conversational queries and contextual phrases relevant to AI algorithms. Unlike traditional search engines, which simply list web pages, generative AI engines create conversational and nuanced responses.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Search Engine Land

SEPTEMBER 27, 2024

Dig deeper: Top 7 Google Ads and SEO synergies you should act upon Copywriting: Skills sharing and training Copywriting is a key skill for SEO, as content is one of its main pillars. Dig deeper: Boosting search conversions: 5 behavioral strategies to test Get the newsletter search marketers rely on. Business email address Sign me up!

UX 105

UX Click Through Rate Strategize Campaign 105

Martech

JUNE 6, 2025

Example prompt output — anonymized for illustration only) GPT for landing page drafting (Using HubSpot’s Landing Page Creator GPT) This GPT helped me create structured, conversion-ready copy for launches and campaigns, based on prompt guidance and key inputs. Email: See terms.

GTM 111

GTM Customers B2B Strategize 111

Sales Pop!

MARCH 17, 2023

Here are some of the main benefits: Better Alignment Between Sales and Marketing Teams: Sales enablement helps to align the efforts of the sales and marketing teams. Benefits of Sales Enablement Sales enablement provides several benefits that can help businesses achieve their sales goals.

Cross-sell 244

Cross-sell Technique Sales Pipeline 244